Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
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Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
- 1. Microdata, Authorship and Joomla! Ruth Cheesley – Virya Technologies Autor: Cheesley - @RCheesley Ruth 18.10.12
- 2. Show me the money!
- 3. Good SEO = Reputation Management
- 5. Microdata Autor: Cheesley - @RCheesley Ruth 18.10.12
- 6. It all starts with the markup
- 7. I Iwant to know want to know about avatar about avatar Uhhh, which Uhhh, which one? one? Content + Context = King
- 8. So many things to do!
- 9. 30% HIGHER CLICK THROUGH RATE Rich Snippets in action
- 10. C H E C K Y O U R S I T E S W I T H T H E G O O G L E R I C H S N I P P E T S T E S T I N G TO O L ! Stand out from the crowd!
- 11. One format to rule them all
- 12. Creative Work Creative Work Place Place Product Product Event Event Thing Thing Intangible Intangible Person Person Medical entity Medical entity Organisation Organisation Available Schemas
- 13. Article Article Painting Painting Blog Blog Photograph Photograph Book Book Recipe Recipe Comment Comment Review Review Diet Diet Sculpture Sculpture Exercise Plan Exercise Plan Software App Software App Creative Creative Item list Item list TV Episode TV Episode Work Work Map Map TV Season TV Season Media object Media object TV Series TV Series Movie Movie Webpage Webpage Music Playlist Music Playlist Webpage element Webpage element Music Recording Music Recording Creative Work Schema
- 14. Define the Define the Declare the Declare the schema schema property property itemscope & itemprop itemtype How to use schema.org markup
- 15. <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div> schema.org markup
- 16. <h1>Pirates of the Carribean: On Stranger Tides (2011)</h1> Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too. Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50. Movie listing - before Microdata
- 17. <div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1> <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span> Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Rob Marshall</span></div> Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>, and 7 more credits Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Penelope Cruz</span>,</div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div> <div itemprop="aggregateRating" itemscope itemtype= "http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200 </span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div> Movie listing - after Microdata
- 18. Google search listings Google's “Knowledge Graph” And the results are ...
- 19. Authorship Autor: Cheesley - @RCheesley Ruth 18.10.12
- 20. Li nk t o pro file What is Authorship?
- 21. Why bother?
- 22. Google+ is where it starts
- 23. Step 1: Add link to your G+ Profile <a href="[profile_url]?rel=author">Google+</a> Step 2: Add link in 'contributor to' section on G+ Adding author markup
- 24. Profile linking in action
- 25. Taken from your Google+ Profile View all by author
- 27. Joomla! Autor: Cheesley - @RCheesley Ruth 18.10.12
- 28. Shops Contact page Resources Articles Directories Blogs Reviews Media Microdata needs adding
- 29. J4Schema www.fabbricabinaria.it Insert microdata 'on the fly' via editor button, also includes template overrides Pro version creates tokens for use in templates, extensions etc Use JDAYNL for 33% discount on pro version On-the-fly markup – JED extension
- 30. Define the Define the Declare the Declare the schema schema property property itemscope & itemprop itemtype Add it yourself!
- 31. www.microdataforjoomla.com LAUNCH NEXT WEEK JD13NL – 20% discount @MicrodataJoomla Here's one I made earlier ….
- 32. ? Extend Joomla!
- 33. Review Autor: Cheesley - @RCheesley Ruth 18.10.12
- 34. ● Microdata allows you to add context to your web-based content ● Search engines can use microdata to create 'rich snippets' in your listings ● Authorship is a type of microdata which links an author to their content on the web ● Joomla! does not include microdata by default but you can add it manually or with extensions Autor: Cheesley - @RCheesley Ruth 18.10.12
- 35. For more information www.schema.org plus.google.com/authorship www.microdataforjoomla.com gplus.to/RCheesley Autor: Cheesley - @RCheesley Ruth 18.10.12