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This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco. Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank. If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid. Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website. Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established. Randall Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com www.SunriseHostingServices.com randall.v.wong@gmail.com
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Randall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill. This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages. Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites. Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure. Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign. Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search. All the best! Randall Wong MedicalMarketingEnterprises.com SunriseHostingServices.com randall.v.wong@gmail.com
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Randall Wong, M.D.
This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent. Websites are submitted pre-talk and reviewed live in front of audience. This is somewhat difficult to present on slideshare.net as the live session is not recorded. If you are an ophthalmologist, we'll see you next year! Randall Wong Medical Marketing Enterprises, LLC Sunrise Hosting Services, LLC Medical Website Hosting, Design, SEO and Reputation Management
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Randall Wong, M.D.
Presentation given by Jerry Lotz CostSeg Energy Solutions.
CostSeg Energy Solutions
CostSeg Energy Solutions
Randall Wong, M.D.
This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong. This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations. Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio. Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts. Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure. Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website. If you have questions or concerns, please visit our website or email me. Randall Wong, M.D. www.MedicalMarketingEnterprises.com randall.v.wong@gmail.com https://www.linkedin.com/in/randallvwongmd/
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Randall Wong, M.D.
This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc. If you have questions, please visit our website or email me. Randall Wong, M.D. randall.v.wong@gmail.com medicalmarketingenterprises.com https://www.linkedin.com/in/randallvwongmd/
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Randall Wong, M.D.
"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed. A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide. There are other attributes which are important. Pay attention to the Home, About and Contact page. Do you want your website to rank? If so, it must be optimized. User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen). Questions? Here's my email: randall.v.wong@gmail.com
Live Website Analysis | AAO 672
Live Website Analysis | AAO 672
Randall Wong, M.D.
Presented at the AAO 2016 in Chicago Illinois. These are the basic concepts to understanding "optimization" or what is meant by "SEO." Unfortunately there are too many SEO experts out there that add confusion to a very complicated subject. SEO is easy if you understand that there are only 3 areas of your web presence which require optimization. Here's my email: randall.v.wong@gmail.com
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"
Randall Wong, M.D.
Recomendados
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco. Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank. If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid. Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website. Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established. Randall Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com www.SunriseHostingServices.com randall.v.wong@gmail.com
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Randall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill. This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages. Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites. Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure. Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign. Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search. All the best! Randall Wong MedicalMarketingEnterprises.com SunriseHostingServices.com randall.v.wong@gmail.com
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Randall Wong, M.D.
This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent. Websites are submitted pre-talk and reviewed live in front of audience. This is somewhat difficult to present on slideshare.net as the live session is not recorded. If you are an ophthalmologist, we'll see you next year! Randall Wong Medical Marketing Enterprises, LLC Sunrise Hosting Services, LLC Medical Website Hosting, Design, SEO and Reputation Management
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Randall Wong, M.D.
Presentation given by Jerry Lotz CostSeg Energy Solutions.
CostSeg Energy Solutions
CostSeg Energy Solutions
Randall Wong, M.D.
This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong. This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations. Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio. Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts. Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure. Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website. If you have questions or concerns, please visit our website or email me. Randall Wong, M.D. www.MedicalMarketingEnterprises.com randall.v.wong@gmail.com https://www.linkedin.com/in/randallvwongmd/
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Randall Wong, M.D.
This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc. If you have questions, please visit our website or email me. Randall Wong, M.D. randall.v.wong@gmail.com medicalmarketingenterprises.com https://www.linkedin.com/in/randallvwongmd/
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Randall Wong, M.D.
"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed. A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide. There are other attributes which are important. Pay attention to the Home, About and Contact page. Do you want your website to rank? If so, it must be optimized. User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen). Questions? Here's my email: randall.v.wong@gmail.com
Live Website Analysis | AAO 672
Live Website Analysis | AAO 672
Randall Wong, M.D.
Presented at the AAO 2016 in Chicago Illinois. These are the basic concepts to understanding "optimization" or what is meant by "SEO." Unfortunately there are too many SEO experts out there that add confusion to a very complicated subject. SEO is easy if you understand that there are only 3 areas of your web presence which require optimization. Here's my email: randall.v.wong@gmail.com
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"
Randall Wong, M.D.
This slide deck was presented at AAO 2016. You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
Randall Wong, M.D.
"Developing Effective Content for Your Website" was presented at the AAO 2016. Learn how to define content. What content is best for your website? What about video and audio? Is one type of content easier to optimize and rank better than others? Why is text still the best content? Learn why I am augmenting my visibility with YouTube and podcasts. Questions?: randall.v.wong@gmail.com Thanks for watching!
Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01
Randall Wong, M.D.
"Use Blogging to Supercharge Your Website" was delivered at the AAO 2016 in Chicago. Use the techniques of content management and search engine optimization to get your website ranked and to grow your medical practice. Presented by Randall Wong, M.D. and Andrew Doan, M.D. Dr. Doan's slides are not included here. Questions: randall.v.wong@gmail.com
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D. Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc. Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet. It all starts with the search engines such as Bing, Yahoo and Google. Please email me with questions. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Randall Wong, M.D.
This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings. Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines. This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015. R
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Randall Wong, M.D.
This presentation was presented at the American Academy of Ophthalmology in Las Vegas, 2015, by Randall Wong, M.D. The purpose is to define how blogging can improve your SEO, website rankings and ability to market your medical practice. If you have questions, please feel free to contact me. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Randall Wong, M.D.
This a list of great SEO tools to use for your website to improve your website rankings. This was delivered at the American Academy of Ophthalmology, 2015, in Las Vegas. This Slideshare will review basic tools and requisite components of your website to improve your website rankings or "SEO." Randall Wong, M.D. Medical Marketing Enterprises, LLC
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav. This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically. I also give suggestions as to how to respond to both negative and positive reviews. Whether or not you even had a website, like social media, you have an online reputation to find and protect!
Managing Your Online Reputation
Managing Your Online Reputation
Randall Wong, M.D.
This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Randall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.
Live Website Analysis | AAO 2014 | Wong
Live Website Analysis | AAO 2014 | Wong
Randall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Randall Wong, M.D.
I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
Randall Wong, M.D.
This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA. Content marketing is the only way a website can achieve and maintain high rankings in search. Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content. Hence, great websites have great content. <a>Randall V. Wong, M.D.</a> <a>Medical Marketing Enterprises, LLC</a>
Content Marketing: Getting Your Web Page Ranked
Content Marketing: Getting Your Web Page Ranked
Randall Wong, M.D.
Course SPE08 Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA. Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website. CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design. Design has no SEO value and does not help rankings whatsoever.
Use Blogging & Social Media to Super Charge Your Website
Use Blogging & Social Media to Super Charge Your Website
Randall Wong, M.D.
Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.
Double digit growth in 2013
Double digit growth in 2013
Randall Wong, M.D.
Physicians need to know how to promote themselves while also maintaining their professionalism. This presentation discusses social media and specific ways it relates to physicians.
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
Randall Wong, M.D.
This course was presented by Amy Wong, Esq., at the AAO 2012, Chicago. This presentation examines social media as it relates to the employee/employer relationship. Topics include adverse employment decisions and the intersection of federal and state laws.
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology meeting by Randall Wong, M.D. These are the fundamental components every website should have to maximize their search engine optimization. Search engine optimization, or SEO, is the technique of translating the text files, or content, of your website into meaningful words and phrases so the search engines can understand your content. SEO takes your content and tells the search engines how and what to rank your webpage. There are many variables or components of SEO. Here are my favorite ways to maximize my SEO. Enjoy! Thanks for visiting. Randy
#585 Essential SEO Tools for Your Website
#585 Essential SEO Tools for Your Website
Randall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system. At each step there are SEO considerations which must help you get your website ranked. This course was taught at the American Academy of Ophthalmology, Chicago, 2012. Enjoy!
#565 WebSite 101: 3 Steps to Creating Your First Website
#565 WebSite 101: 3 Steps to Creating Your First Website
Randall Wong, M.D.
How Google, Bing and Yahoo rank pages. Search engines compare webpages based on relevance of content. Search engine optimization is the process by which content is translated to search engines and applies only to websites containing content (almost all sites).
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Randall Wong, M.D.
Delve into valuable content elucidating the anatomy and physiology of the respiratory system, in line with the PCI syllabus for pharmacy and PharmD students.
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
Swetaba Besh
Parenteral route of Medication Administration. In this Intramuscular & Intravenous Injection is a part, here Explained about the sites, needed articles, Indication, Contra Indication, Complications & step wise Procedure was explained.
Intramuscular & Intravenous Injection.pptx
Intramuscular & Intravenous Injection.pptx
saranpratha12
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This slide deck was presented at AAO 2016. You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
Randall Wong, M.D.
"Developing Effective Content for Your Website" was presented at the AAO 2016. Learn how to define content. What content is best for your website? What about video and audio? Is one type of content easier to optimize and rank better than others? Why is text still the best content? Learn why I am augmenting my visibility with YouTube and podcasts. Questions?: randall.v.wong@gmail.com Thanks for watching!
Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01
Randall Wong, M.D.
"Use Blogging to Supercharge Your Website" was delivered at the AAO 2016 in Chicago. Use the techniques of content management and search engine optimization to get your website ranked and to grow your medical practice. Presented by Randall Wong, M.D. and Andrew Doan, M.D. Dr. Doan's slides are not included here. Questions: randall.v.wong@gmail.com
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D. Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc. Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet. It all starts with the search engines such as Bing, Yahoo and Google. Please email me with questions. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Randall Wong, M.D.
This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings. Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines. This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015. R
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Randall Wong, M.D.
This presentation was presented at the American Academy of Ophthalmology in Las Vegas, 2015, by Randall Wong, M.D. The purpose is to define how blogging can improve your SEO, website rankings and ability to market your medical practice. If you have questions, please feel free to contact me. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Randall Wong, M.D.
This a list of great SEO tools to use for your website to improve your website rankings. This was delivered at the American Academy of Ophthalmology, 2015, in Las Vegas. This Slideshare will review basic tools and requisite components of your website to improve your website rankings or "SEO." Randall Wong, M.D. Medical Marketing Enterprises, LLC
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav. This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically. I also give suggestions as to how to respond to both negative and positive reviews. Whether or not you even had a website, like social media, you have an online reputation to find and protect!
Managing Your Online Reputation
Managing Your Online Reputation
Randall Wong, M.D.
This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Randall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.
Live Website Analysis | AAO 2014 | Wong
Live Website Analysis | AAO 2014 | Wong
Randall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Randall Wong, M.D.
I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
Randall Wong, M.D.
This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA. Content marketing is the only way a website can achieve and maintain high rankings in search. Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content. Hence, great websites have great content. <a>Randall V. Wong, M.D.</a> <a>Medical Marketing Enterprises, LLC</a>
Content Marketing: Getting Your Web Page Ranked
Content Marketing: Getting Your Web Page Ranked
Randall Wong, M.D.
Course SPE08 Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA. Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website. CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design. Design has no SEO value and does not help rankings whatsoever.
Use Blogging & Social Media to Super Charge Your Website
Use Blogging & Social Media to Super Charge Your Website
Randall Wong, M.D.
Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.
Double digit growth in 2013
Double digit growth in 2013
Randall Wong, M.D.
Physicians need to know how to promote themselves while also maintaining their professionalism. This presentation discusses social media and specific ways it relates to physicians.
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
Randall Wong, M.D.
This course was presented by Amy Wong, Esq., at the AAO 2012, Chicago. This presentation examines social media as it relates to the employee/employer relationship. Topics include adverse employment decisions and the intersection of federal and state laws.
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
Randall Wong, M.D.
This was presented at the American Academy of Ophthalmology meeting by Randall Wong, M.D. These are the fundamental components every website should have to maximize their search engine optimization. Search engine optimization, or SEO, is the technique of translating the text files, or content, of your website into meaningful words and phrases so the search engines can understand your content. SEO takes your content and tells the search engines how and what to rank your webpage. There are many variables or components of SEO. Here are my favorite ways to maximize my SEO. Enjoy! Thanks for visiting. Randy
#585 Essential SEO Tools for Your Website
#585 Essential SEO Tools for Your Website
Randall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system. At each step there are SEO considerations which must help you get your website ranked. This course was taught at the American Academy of Ophthalmology, Chicago, 2012. Enjoy!
#565 WebSite 101: 3 Steps to Creating Your First Website
#565 WebSite 101: 3 Steps to Creating Your First Website
Randall Wong, M.D.
How Google, Bing and Yahoo rank pages. Search engines compare webpages based on relevance of content. Search engine optimization is the process by which content is translated to search engines and applies only to websites containing content (almost all sites).
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Randall Wong, M.D.
Más de Randall Wong, M.D.
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Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Managing Your Online Reputation
Managing Your Online Reputation
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Live Website Analysis | AAO 2014 | Wong
Live Website Analysis | AAO 2014 | Wong
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
Content Marketing: Getting Your Web Page Ranked
Content Marketing: Getting Your Web Page Ranked
Use Blogging & Social Media to Super Charge Your Website
Use Blogging & Social Media to Super Charge Your Website
Double digit growth in 2013
Double digit growth in 2013
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#585 Essential SEO Tools for Your Website
#585 Essential SEO Tools for Your Website
#565 WebSite 101: 3 Steps to Creating Your First Website
#565 WebSite 101: 3 Steps to Creating Your First Website
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Último
Delve into valuable content elucidating the anatomy and physiology of the respiratory system, in line with the PCI syllabus for pharmacy and PharmD students.
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
Swetaba Besh
Parenteral route of Medication Administration. In this Intramuscular & Intravenous Injection is a part, here Explained about the sites, needed articles, Indication, Contra Indication, Complications & step wise Procedure was explained.
Intramuscular & Intravenous Injection.pptx
Intramuscular & Intravenous Injection.pptx
saranpratha12
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Control of Local Blood Flow: acute and chronic
Control of Local Blood Flow: acute and chronic
MedicoseAcademics
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Cardiac Output, Venous Return, and Their Regulation
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