1) The document discusses challenges to individual mobility like climate change, urbanization, and increasing traffic that add to drivers' cognitive loads. It also addresses increasing safety and security demands. 2) Advanced driver assistance systems rely on sensors to help avoid accidents, including those that allow cars to see, feel, and communicate. These systems have potential to improve both active and passive safety. 3) Driver information systems enable the connected car by allowing drivers to consume, interact with, and contribute information. A common roadmap is outlined where drivers and communicating cars jointly form the vision of "Das Auto 2.0".

1. Das Auto 2.0
Car Entertainment of Tomorrow
Dr. Martin Weiser
Volkswagen Group Research – Driver Information Systems
Konzernforschung

2. Challenging the Individual Mobility
Climate Change, CO2-Emmissions
Urbanisation
Traffic Density Increases Cognitive
Load of Drivers
Increasing Safety and Security
Demands
Konzernforschung Seite 2

3. Challenging the Individual Mobility
Increasing Safety and Security
Demands
rear view camera
short range radar
cabin surveillance
multibeam laser
ultrasonic sensors
video camera
infrared camera
long range radar
Konzernforschung Seite 3

4. Advanced Driver Assistance as Enabler for Active Safety
Accident Avoidance Systems mainly depend on the availability of
Advanced Driver Assistance Systems‘ (ADAS) sensors.
Cars „feel“
Cars „see“
Cars
„communicate“
Konzernforschung Seite 4

5. Potential of Protection of Current and Future ADAS
“Communicate”
Kommunizieren Car2X-Safety
Active
Safety
Front Assist Forward Looking
Lane Assist Side Assist Pedestrian Protect.
“See”
Sehen Park Assist Light Assist
ACC
ESP AFS
ABS BAS
“Feel”
Fühlen
ProActive Passenger Protection
Passive
Safety
Airbags
Rigid Passenger Cell Adaptive
Crush Zone Passenger
Safety Belt Protection
Today
Konzernforschung Seite 5

6. Driver Information Systems as Enabler for the Connected Car
Accident avoidance systems mainly depend on the availability of
Advanced Driver Assistance Systems‘ sensors.
Driver „consumes“
Driver „interacts“
Driver „contributes“
Konzernforschung Seite 6

7. Level of Driver‘s Life Participation Dependent of Infotainment
???
“contribute”
Kommunizieren
Mood Music Radio Interactive
“interact”
Sehen Navigation
Telephone
“consume”
Fühlen
Internet Radio
Satellite Radio
Cassette Player Rear Seat Entertainment
CD Player
AM/FM Radio CD Changer
Today
Konzernforschung Seite 7

8. Common Roadmap: Driver Information / Driver Assistance
Driver „contributes“
Driver „interacts“
Driver „consumes“
Both the „Contributing Driver“
and the „Communicating Car“
jointly form the vision of
Das Auto 2.0
Cars „communicate“
Cars „see“
Cars „feel“
Konzernforschung Seite 8

9. The Use of Audio Content Changes Rapidly
• Additional content and time-shift are
known by Apps, Podcasts and the
Mediathek
• Audio books and magazines are available
„On Demand“
• Internet services offer special interest
channels and personalized streams
• Location based audio information
(travel guide, news, …) by publishing
companies
• Interactive Audio is in preparation
• Customers have large collections of
music
• Digital Broadcast includes information
services
Seite 9

10. Finally By Myself! – Facts About Drivers:
• The average driver spends 77 minutes per
day in his car
• Average of 1.3 persons in the car
• Primary time for commuters and heavy
drivers to enjoy their favorite music and
information
The choice:
„… it is on the air right now“
Statements:
„Could you tell me more about it?“
„It is too bad about the fine productions running around 9:45 or 23:10!“
„The internet stream of my favorite channel is available everywhere –
without any interruption even in the car!“
Abteilung: K-EFFI Seite 10
Stand: 30.03.2011

11. User Requirements for Audio In The Car
1.Basic requirements
• Background radio
• Selecting the favorite music
• Selecting (and obtaining!) audio books,
information and features
• Anchoring by the „home station“
2. Time shift
• Service information: News, weather, traffic
• Learning about new music and information
Always:: Finishing the contribution, when back in the car
Customized availability, transfer and usability of audio content enable the first step
towards interactive information and entertainment in the car!
The next step relies on new driver assistance and will include information on the car
surroundings, interaction with social networks and the possibility for own contributions
Seite 11

12. Radio Interactive, a Research Cooperation of Hitradio Antenne
Niedersachsen, the NDR and Volkswagen
Extended audio information accompany the
ongoing broadcast will be downloaded and
activated by the driver
•Information at length
•Regional topics
•News, traffic and weather right now
•The last Episode of …
•Location based information
•…
Volkswagen Group Research Seite 12

13. Thank You for Listening!
Volkswagen Group Research Seite 13

14. Volkswagen Group Research Seite 14