Hemos capturado algunos de las tendencias más hot en el reino digital y formulamos un rápido checklist de lo que puedes hacer para estar un paso adelante de la competencia en el año nuevo.

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MARKETING GUIDE
October 2014
EVERYTHING YOU
NEED TO BUILD YOUR OWN (awesome)
REMARKETING CAMPAIGN
WSI is the world leader in digital marketing and we’re equipped to implement a full suite of internet solutions. But, of course, we’ll
work with you to determine which strategies are best-suited to accomplish your business goals. For more information, get in touch
with Raúl Vega, your WSI Consultant at raul.vega@wsimercadotecniadigital.com.
D R O P U S A L I N E , W E ’ D L O V E T O H E L P .
Remarketing gives you the chance to engage your audience long after
they’ve left your website. Additional exposure to anyone who’s shown
interest in your company helps keep your brand up front and center during
the most important steps of the buying cycle! In the end, your display ads and
remarketing prowess will nudge them even closer to becoming yet another
one of your satisfied customers!
DISPLAY AD SIZES:
(in pixels)
• 728 x 90: Leaderboard
• 468 x 60: Banner
• 336 x 280: Large rectangle
• 300 x 250: Inline rectangle
• 320 x 50: Mobile leaderboard
• 250 x 250: Square
• 200 x 200: Small square
• 160 x 600: Wide skyscraper
• 120 x 600: Skyscraper
728 x 90
468 x60
336 x 280
250 x 250
300 x 250200 x 200
160 x 600
120
x
600
320 x 50
IMAGE FORMAT:
• GIF, JPG, PNG, SWF*
(*Unavailable for mobile leaderboard)
• 50k maximum file size for all
display ad images!
ANIMATION RESTRICTIONS:
• Animations should be 30 sec. or less
• GIF ads should be 5 fps or slower
50 kb max
30 sec max
5 fps max
CAMPAIGN QUICKLIST:
Incorporate A/B testing
Send ads to dedicated and optimized landing
pages
Create multiple campaigns for each objective
Expect lower click through rates (CTR) but
higher conversions
Continuously refine sites showing your
display ads
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