1. The Social Media Gender Gap Starring: Auren Hoffman CEO Rapleaf http://business.rapleaf.com

2. Women are more active on social networks than men http://business.rapleaf.com

3. Source: Facebook (Sept 25, 2008) 56.2% of people on Facebook are women http://business.rapleaf.com

4. Most social networks are 60% women http://business.rapleaf.com

5. Women have more online friends http://business.rapleaf.com

6. Fastest growing demographic on social networks: Moms http://business.rapleaf.com

7. Men are more transactional http://business.rapleaf.com

8. Men are from video games http://business.rapleaf.com

9. Social media sites are geared toward women http://business.rapleaf.com

10. Prediction: more women social media executives http://business.rapleaf.com

11. Rapleaf: a search tool used to learn about a client’s consumers, and their footprint on the social web http://business.rapleaf.com

12. 657 Mission St Suite 600 San Francisco, CA Contact: Auren Hoffman [email_address] 415.786.3477 http://business.rapleaf.com