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The Social Media Gender Gap
1.
The Social Media
Gender Gap Starring: Auren Hoffman CEO Rapleaf http://business.rapleaf.com
2.
Women are more
active on social networks than men http://business.rapleaf.com
3.
Source: Facebook (Sept
25, 2008) 56.2% of people on Facebook are women http://business.rapleaf.com
4.
Most social networks
are 60% women http://business.rapleaf.com
5.
Women have more
online friends http://business.rapleaf.com
6.
Fastest growing demographic
on social networks: Moms http://business.rapleaf.com
7.
Men are more
transactional http://business.rapleaf.com
8.
Men are from
video games http://business.rapleaf.com
9.
Social media sites
are geared toward women http://business.rapleaf.com
10.
Prediction: more women
social media executives http://business.rapleaf.com
11.
Rapleaf: a
search tool used to learn about a client’s consumers, and their footprint on the social web http://business.rapleaf.com
12.
657 Mission St
Suite 600 San Francisco, CA Contact: Auren Hoffman [email_address] 415.786.3477 http://business.rapleaf.com
13.
14.
15.
16.