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How to Use Inbound Marketing &
Social Media to Grow Your
Business
Rebecca Corliss
@repcor
Rebecca
Corliss
@repcor
Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & Sales
1
2
3
4
The Inbound Shift
1
Inbound Methodology
Critical Role of Content
2
Start with
customers’
questions
Context +
Context Authority+
25% 75%+
FACT
97%
Blogs
attract
more
links.
Talk about
your industry
NOT YOURSELF
1. Focus on Being Helpful
2. Create Valuable Content to Earn Links
3. Blog Frequently and Consistently
4. Put Calls-to-Action on All Your Content
Grow Social Media As a
Channel3
34Pew Research
35Pew Research
Social Proven an Effective
Channel For Customer Acquisition
2013 State of Inbound
1. Spread Your Best Content via Social
2. Let Content Grow Your Reach
3. Help Other’s Share Your Content
4. Make it Easy to Follow You
Use Inbound to Earn
Leads & Sales4
4.4%
of new visitors
convert to sale
91
IBM BENCHMARK CYBER MONDAY REPORT, 2011
What can you
OFFER
during the
research
phase?
1Tweet FormEbook Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Social to Lead Generation Process
1Tweet Form Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Inbound Gut Check: Will They LOVE It?
Ebook
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…
1. Use CTAs & Landing Pages with Forms
2. Nurture Inbound Leads with Email
49
3. Add Sales Content When Relevant
50
4. Measure & Target Best Channels
Inbound In Review
THANK
YOU
Rebecca
Corliss
@repcor

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