Presented April 8, 2014 at the WISE Symposium

1. How to Use Inbound Marketing &
Social Media to Grow Your
Business
Rebecca Corliss
@repcor

2. Rebecca
Corliss
@repcor

3. Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & Sales
1
2
3
4

4. The Inbound Shift
1

16. Inbound Methodology

17. Critical Role of Content
2

22. Start with
customers’
questions

25. Context +

26. Context Authority+

27. 25% 75%+

28. FACT
97%
Blogs
attract
more
links.

29. Talk about
your industry
NOT YOURSELF
1. Focus on Being Helpful

30. 2. Create Valuable Content to Earn Links

31. 3. Blog Frequently and Consistently

32. 4. Put Calls-to-Action on All Your Content

33. Grow Social Media As a
Channel3

34. 34Pew Research

35. 35Pew Research

36. Social Proven an Effective
Channel For Customer Acquisition
2013 State of Inbound

37. 1. Spread Your Best Content via Social

38. 2. Let Content Grow Your Reach

39. 3. Help Other’s Share Your Content

40. 4. Make it Easy to Follow You

41. Use Inbound to Earn
Leads & Sales4

42. 4.4%
of new visitors
convert to sale
91
IBM BENCHMARK CYBER MONDAY REPORT, 2011

43. What can you
OFFER
during the
research
phase?

45. 1Tweet FormEbook Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Social to Lead Generation Process

46. 1Tweet Form Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Inbound Gut Check: Will They LOVE It?
Ebook

47. Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…

48. 1. Use CTAs & Landing Pages with Forms

49. 2. Nurture Inbound Leads with Email
49

50. 3. Add Sales Content When Relevant
50

51. 4. Measure & Target Best Channels

52. Inbound In Review

53. THANK
YOU
Rebecca
Corliss
@repcor