SlideShare una empresa de Scribd logo

I 7 marketing

•Descargar como PPT, PDF•
•
Reindy Gustyawan
Reindy Gustyawan
EducaciónEmpresarialesTecnología
1 de 34
Sesi 7 Understanding Marketing Processes and Consumer Behavior Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
Key Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Marketing? ,[object Object],Finding a need and filling it! OR
Nature of Marketing ,[object Object]
The Exchange Relationship ,[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Exchange Process: Giving Up One Thing in Return for Another Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Marketing Creates Utility ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Functions of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Marketing Concept ,[object Object],Did You Know? Trying to determine a customer’s true needs is difficult because no one fully understands what motivates people to buy. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Evolution of the Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Marketing Orientation ,[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Developing Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Selecting a Target Market ,[object Object],[object Object],[object Object],[object Object],12- Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Total-Market Approach ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Target Market Strategies Total-Market Approach Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Market Segmentation ,[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Market Segment ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Bases for Segmenting Markets ,[object Object],[object Object],[object Object],[object Object],Did You Know? During its first year of operation, sales of Coca-Cola averaged just nine drinks per day for total first-year sales of $50. Today, Coca-Cola products are consumed at the rate of one billion drinks per day. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Keys to Successful Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Marketing Mix: The “Four P’s” (Distribution) P roduct P ricing P romotion P lace
Developing the Marketing Mix Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Product ,[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Price ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Distribution ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Promotion ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Promotional Mix Advertising Personal Selling Sales Promotions Public Relations
Marketing Research & Information Systems ,[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Collecting Data ,[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Buying Behavior ,[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Psychological Variables of Buying Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
Social Variables of Buying Behavior ,[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
The Marketing Mix and the Marketing Environment Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Understanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseUnderstanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseLeonardo Matarrese
 
Marketing Management Session 1 & 2
Marketing Management Session 1 & 2 Marketing Management Session 1 & 2
Marketing Management Session 1 & 2 Harish Lunani
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketingFaisal Nouman
 
Mega marketing
Mega marketingMega marketing
Mega marketingkbijaya
 
Dr. Gopal Thapa's Marketing for bba
Dr. Gopal Thapa's Marketing for bba Dr. Gopal Thapa's Marketing for bba
Dr. Gopal Thapa's Marketing for bbaTribhuvan University
 
Introduction to marketing and marketing concepts
Introduction to marketing and marketing conceptsIntroduction to marketing and marketing concepts
Introduction to marketing and marketing conceptsRishabh Maity
 
Contemporary Marketing
Contemporary MarketingContemporary Marketing
Contemporary Marketingbokernz
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 

Recomendados

Understanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseUnderstanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseLeonardo Matarrese
 
Marketing Management Session 1 & 2
Marketing Management Session 1 & 2 Marketing Management Session 1 & 2
Marketing Management Session 1 & 2 Harish Lunani
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketingFaisal Nouman
 
Mega marketing
Mega marketingMega marketing
Mega marketingkbijaya
 
Dr. Gopal Thapa's Marketing for bba
Dr. Gopal Thapa's Marketing for bba Dr. Gopal Thapa's Marketing for bba
Dr. Gopal Thapa's Marketing for bbaTribhuvan University
 
Introduction to marketing and marketing concepts
Introduction to marketing and marketing conceptsIntroduction to marketing and marketing concepts
Introduction to marketing and marketing conceptsRishabh Maity
 
Contemporary Marketing
Contemporary MarketingContemporary Marketing
Contemporary Marketingbokernz
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 
How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?Manisha Shrivastava
 
Fundamental of Marketing
Fundamental of MarketingFundamental of Marketing
Fundamental of MarketingAhmad Saufe Nawi, CPIF
 
Marketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip KotlerMarketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip KotlerSudarsshan11
 
Ch1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendanCh1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendanriaabendan
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Managementdrpvkhatrissn
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
 
Marketing fundamentals
Marketing fundamentalsMarketing fundamentals
Marketing fundamentalsJobeex
 
Slideshare
SlideshareSlideshare
Slideshareshantaramj
 
Introduction of advertisement
Introduction of advertisementIntroduction of advertisement
Introduction of advertisementSANAL C.WILSON
 
Marketing management
Marketing managementMarketing management
Marketing managementSaxbee Consultants
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing ManagementAhmed Ghoniem
 
Marketing concept
Marketing conceptMarketing concept
Marketing conceptamir3aa
 
Marketing management - An Overview
Marketing management - An OverviewMarketing management - An Overview
Marketing management - An OverviewMoses Gomes
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketingAmit Paul
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)SurinderSinghSingh
 
Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Kavery Gupta
 
Introduction+to+marketing
Introduction+to+marketingIntroduction+to+marketing
Introduction+to+marketingAmbreen Zaineb
 
Unit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To PostUnit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To Postguestcc4c0
 
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01Korea Institute of Marketing Education
 
Sesi 12 msdm
Sesi 12 msdmSesi 12 msdm
Sesi 12 msdmReindy Gustyawan
 
Sesi 9 akuntansi
Sesi 9 akuntansiSesi 9 akuntansi
Sesi 9 akuntansiReindy Gustyawan
 
Contoh uas pmb
Contoh uas pmbContoh uas pmb
Contoh uas pmbReindy Gustyawan
 

Más contenido relacionado

La actualidad más candente

How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?Manisha Shrivastava
 
Marketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip KotlerMarketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip KotlerSudarsshan11
 
Ch1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendanCh1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendanriaabendan
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Managementdrpvkhatrissn
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
 
Marketing fundamentals
Marketing fundamentalsMarketing fundamentals
Marketing fundamentalsJobeex
 
Introduction of advertisement
Introduction of advertisementIntroduction of advertisement
Introduction of advertisementSANAL C.WILSON
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing ManagementAhmed Ghoniem
 
Marketing concept
Marketing conceptMarketing concept
Marketing conceptamir3aa
 
Marketing management - An Overview
Marketing management - An OverviewMarketing management - An Overview
Marketing management - An OverviewMoses Gomes
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketingAmit Paul
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)SurinderSinghSingh
 
Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Kavery Gupta
 
Introduction+to+marketing
Introduction+to+marketingIntroduction+to+marketing
Introduction+to+marketingAmbreen Zaineb
 
Unit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To PostUnit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To Postguestcc4c0
 

La actualidad más candente (19)

How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?How has Marketing Management Changed In Recent Years?
How has Marketing Management Changed In Recent Years?
 
Fundamental of Marketing
Fundamental of MarketingFundamental of Marketing
Fundamental of Marketing
 
Marketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip KotlerMarketing PPT- Chapter 1 of Philip Kotler
Marketing PPT- Chapter 1 of Philip Kotler
 
Ch1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendanCh1 defining marketing for the 21st century abendan
Ch1 defining marketing for the 21st century abendan
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
 
Marketing fundamentals
Marketing fundamentalsMarketing fundamentals
Marketing fundamentals
 
Slideshare
SlideshareSlideshare
Slideshare
 
Introduction of advertisement
Introduction of advertisementIntroduction of advertisement
Introduction of advertisement
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing Management
 
Marketing concept
Marketing conceptMarketing concept
Marketing concept
 
Marketing management - An Overview
Marketing management - An OverviewMarketing management - An Overview
Marketing management - An Overview
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketing
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)
 
Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)
 
Introduction+to+marketing
Introduction+to+marketingIntroduction+to+marketing
Introduction+to+marketing
 
Unit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To PostUnit 1 Defining Marketing And The Marketing Process To Post
Unit 1 Defining Marketing And The Marketing Process To Post
 
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
 

Destacado

Suzdal 2012
Suzdal 2012Suzdal 2012
Suzdal 2012ya_sandu
 
Hayden -- Mobile Super Forum
Hayden -- Mobile Super ForumHayden -- Mobile Super Forum
Hayden -- Mobile Super ForumBOLO Conference
 
Sesi 11 information system
Sesi 11 information systemSesi 11 information system
Sesi 11 information systemReindy Gustyawan
 
Schildwachter - Advertising Super Forum
Schildwachter - Advertising Super ForumSchildwachter - Advertising Super Forum
Schildwachter - Advertising Super ForumBOLO Conference
 

Destacado (9)

Sesi 12 msdm
Sesi 12 msdmSesi 12 msdm
Sesi 12 msdm
 
Sesi 9 akuntansi
Sesi 9 akuntansiSesi 9 akuntansi
Sesi 9 akuntansi
 
Contoh uas pmb
Contoh uas pmbContoh uas pmb
Contoh uas pmb
 
Suzdal 2012
Suzdal 2012Suzdal 2012
Suzdal 2012
 
Presentation1
Presentation1Presentation1
Presentation1
 
Hayden -- Mobile Super Forum
Hayden -- Mobile Super ForumHayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
 
Sesi 11 information system
Sesi 11 information systemSesi 11 information system
Sesi 11 information system
 
Schildwachter - Advertising Super Forum
Schildwachter - Advertising Super ForumSchildwachter - Advertising Super Forum
Schildwachter - Advertising Super Forum
 
Bahan pmb 2
Bahan pmb 2Bahan pmb 2
Bahan pmb 2
 

Similar a I 7 marketing

Week 05 - Marketing and Project Management
Week 05 - Marketing and Project ManagementWeek 05 - Marketing and Project Management
Week 05 - Marketing and Project ManagementAbid Khan
 
The Project Management Process - Week 5
The Project Management Process - Week 5The Project Management Process - Week 5
The Project Management Process - Week 5Craig Brown
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxdaniely50
 
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYDEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYNina Yuniarsih
 
marketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docmarketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docamit921032
 
Marketing strategy ets review
Marketing strategy ets reviewMarketing strategy ets review
Marketing strategy ets reviewMuhammad Umar
 
Module 2- Key Concepts of Marketing Process
Module 2- Key Concepts of Marketing ProcessModule 2- Key Concepts of Marketing Process
Module 2- Key Concepts of Marketing ProcessDANEKHRYSSELSEVERA
 
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba pptBabasab Patil
 
Approaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBAApproaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBABabasab Patil
 
Approaches to marketing
Approaches to marketingApproaches to marketing
Approaches to marketingBabasab Patil
 
Marketing-Introduction.ppt
Marketing-Introduction.pptMarketing-Introduction.ppt
Marketing-Introduction.pptRashmiKr16
 
Chap001 an overview of contemporary marketing
Chap001 an overview of contemporary marketingChap001 an overview of contemporary marketing
Chap001 an overview of contemporary marketingSongSong34
 
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answers
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answersMBM 6109 Revision Qns and Answers.docx Guiding quaestions and answers
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answersahimbisibwelamed
 

Similar a I 7 marketing (20)

Week 05 - Marketing and Project Management
Week 05 - Marketing and Project ManagementWeek 05 - Marketing and Project Management
Week 05 - Marketing and Project Management
 
The Project Management Process - Week 5
The Project Management Process - Week 5The Project Management Process - Week 5
The Project Management Process - Week 5
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
 
Advance marketing management
Advance marketing managementAdvance marketing management
Advance marketing management
 
all about marketing
all about marketingall about marketing
all about marketing
 
Ch. 9 Marketing
Ch. 9 MarketingCh. 9 Marketing
Ch. 9 Marketing
 
Strategic Marekting - Maleeha Fakhar
Strategic Marekting - Maleeha FakharStrategic Marekting - Maleeha Fakhar
Strategic Marekting - Maleeha Fakhar
 
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYDEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURY
 
marketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docmarketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.doc
 
Marketing strategy ets review
Marketing strategy ets reviewMarketing strategy ets review
Marketing strategy ets review
 
Module 2- Key Concepts of Marketing Process
Module 2- Key Concepts of Marketing ProcessModule 2- Key Concepts of Marketing Process
Module 2- Key Concepts of Marketing Process
 
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba ppt
 
Approaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBAApproaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBA
 
Approaches to marketing
Approaches to marketingApproaches to marketing
Approaches to marketing
 
Marketing-Introduction.ppt
Marketing-Introduction.pptMarketing-Introduction.ppt
Marketing-Introduction.ppt
 
Chapter 1 ppt
Chapter 1 pptChapter 1 ppt
Chapter 1 ppt
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Chap001 an overview of contemporary marketing
Chap001 an overview of contemporary marketingChap001 an overview of contemporary marketing
Chap001 an overview of contemporary marketing
 
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answers
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answersMBM 6109 Revision Qns and Answers.docx Guiding quaestions and answers
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answers
 

Último

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 

Último (20)

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 

I 7 marketing

  • 1. Sesi 7 Understanding Marketing Processes and Consumer Behavior Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. The Exchange Process: Giving Up One Thing in Return for Another Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Target Market Strategies Total-Market Approach Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Marketing Mix: The “Four P’s” (Distribution) P roduct P ricing P romotion P lace
  • 21. Developing the Marketing Mix Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. The Promotional Mix Advertising Personal Selling Sales Promotions Public Relations
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. The Marketing Mix and the Marketing Environment Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved
  • 34.

Notas del editor

  1. Marketing mix : kombinasi dari strategi produk, harga, promosi, dan distribusi yang digunakan untuk memasarkan produk
  2. Advertising = beriklan (surat kabar, majalah, media elektronik) Personal selling = jika memerlukan informasi terinci dan teknis Sales promotion = relatif murah, mis: hadiah, kupon, paket murah Public relation = usaha komunikasi utk membangun ‘goodwill’