1. Social Media is Transforming the
Way People and Businesses
Communicate
Think It’s a Fad? Think Again!
Presented by
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

2. What is Social Media?
According to the Social Media Bible: Tactics, Tools, &
Strategies for Business Success, by Lon Safko & David
K. Brake, “social media refers to activities, practices,
and behaviors among communities of people who
gather online to share information, knowledge, and
opinions using conversational media.
Conversational media are Web-based applications
that make it possible to create and easily transmit
content in the form of words, pictures, videos, and
audios.”
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

3. The Social Media Ecosystem
Social Networking
- Bebo, Facebook, Plaxo, LinkedIn, My Space
Publishing
- Blogger.com, SlideShare, WordPress,
Wikipedia
Photo Sharing
- Flickr, SmugMug, Picasa, Photobucket, Zooomr
Suzanne Reinfranck, Director of Social Media Business
Solutionswww.SocialMediaBusinessSolutions.com

4. The Social Media Ecosystem
Audio
- iTunes, Rhapsody, Podcast.net, Podbean
Video
- YouTube, Metacafe, Google Video, Hulu
Microblogging
- Twitter, Plurk, Twitxr
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

5. The Social Media Ecosystem
Livecasting
-BlogTalkRadio, Live 365, Justin.tv, SHOUTcast
Virtual Worlds
- Second Life, Active Worlds, There, ViOs
Gaming
- World of Warcraft, EverQuest, Fishville,
MafiaWars
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

6. The Social Media Ecosystem
Productivity Applications
- Survey Monkey, Google Alert, Acteva, Eventful
Aggregators
- Yelp, Digg, Google Reader, FriendFeed, Reddit
Rich Site Summary (RSS)
- FeedBurner, Atom, PingShot, RSS 2.0
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

7. The Social Media Ecosystem
Internet Search
- Google Search, Technorati, Yahoo! Search
Mobile Phones
- AOL Mobile, airG, Brightkite, SMS.ac, Jumbuck
Interpersonal Communication & Collaboration
- AOL Instant Messenger, Go To Meeting, Skype
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

8. Social Media Is All About Engagement
Social Media allows people to make
connections, enable conversations, and
build trust. These conversations can be
prompted, promoted, and monetized.
Like it or not, people talk about you and
your personal or company brand. Word
of mouth can take you and your business
to the next level.
Communication
Collaboration
Education
Entertainment
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

9. Social Media Facilitates:
Communication
-Survey Monkey, Evite, LinkedIn, Facebook
Collaboration
-Chat Rooms, Discussion Boards, Listservs
Education
-Blogs, Virtual Seminars, Podcasts
Entertainment
-YouTube Videos, Facebook, Gaming, MySpace
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

10. The “Big Three” Social Networks
MySpace: “The Bar”
Good for entertainment & music industry.
Facebook: “The Backyard Barbeque”
Family and friends can share photos & stories.
LinkedIn: “The Office”
Professional profiles and job search tool.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

11. “The New One On The Block”
It’s more than what you had for
lunch or who’s picking up your dry
cleaning… It’s about letting the
world know what’s going on with
your business or cause in 140
characters or less. People can even
find jobs using Twitter.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

12. The Number of Twitter Users
Continues to Increase!
http://twitterfacts.blogspot.com/2008/09/3-million-twitter-users.html

13. TweetDeck: Cool Tool

14. Social Media is Transforming the Way
Businesses and Individuals Work and
Communicate…
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

15. Traditional Corporate Structure
The Big Cheese
Want to be a Big
Cheese VPs It’s all about fitting people into a
fixed and hierarchical structure
Lowly whether or not they are a good
Managers match for a position. Think:
Cramming a square peg into a round
Peons hole…
It’s not my job, don’t bother me…!
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

16. Social Media Corporate Structure
It’s all about the people
HR/Admin
first, utilizing their talents,
strengths, and interests.
The structure is molded
R&D/Sales/Marketing around what the
employees have to offer.
Each employee and
Procurement/Finance
/Legal
department works with
one another on some
level. There is greater
fluidity. Think:
Collaboration & Synergy.
CEO
We’re here to help, and
let’s all just get along…!
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

17. Social Media Marketing vs. Traditional Marketing
Traditional Marketing: The form of marketing is one way.
Companies promote their products through TV, radio,
newspaper ads. The audience listens but has little
opportunity for feedback.
Social Media Marketing: The form of social media marketing
is bi-directional. Information and feedback freely flows
between all channels involved. There is transparency.
Companies promote their products and services, and the
followers/users help them with the promotion by staying
engaged and continuing the conversation.
Traditional marketing controls the consumer. Social media
marketing puts the consumer in control.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

18. Examples of Social Media Marketing
Case Studies:
1) Coca-Cola – the Ambassador Program
2) GM –the Reinvention Strategy
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

19. Social Media Best Practices
Adapted from, Mashable The Social Media Guide
1) Tell the reader or user what the purpose social media is
and what’s in it for him or her.
2) Be responsible for what your write and take ownership
of your content (exercise self-control).
3) Be authentic and sincere – more people will become
part of your conversation as a result.
4) Consider you audience – speak to them in an
appropriate context.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

20. Social Media Best Practices
Adapted from, Mashable The Social Media Guide
5) Exercise good judgment, and refrain from comments
that can be misinterpreted (you don’t want to be
branded as racist, narrow-minded or an unstoppable
hot-head).
6) Understand the concept of community. Your
community should be a platform where audience feels
comfortable sharing, connecting, and receiving help.
7) Respect copyrights and fair use – always give people
proper credit for their work.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

21. Social Media Best Practices
Adapted from, Mashable The Social Media Guide
8) Protect confidential and proprietary information (don’t give
away trade secrets…).
9) Bring value to your followers, readers, fans, and
users.
10) Stay productive and balance your social media time
with your career and personal time (don’t overdo – social
media can be addicting).
11) If someone else handles your social media – monitor your
help.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

22. Social Media Best Practices
What NOT to do!
http://www.geekculture.com/joyoftech/joyimages/1041.gif

23. Social Media Best Practices
What NOT to do!
Adapted from Digital Labz Blog
1) Don’t bust onto a social media site with a sense of
entitlement. Need to earn your trust and status.
2) Don’t say things online that you’d never say in person.
3) Don’t sabotage other’s efforts – making enemies on
social media sites will get you nowhere fast!
4) Don’t push the envelope – if you constantly ask people
to help you out or beg them to read your blog, your
followers will feel alienated and will drop out of your
universe.
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

24. Social Media Best Practices
What NOT to do!
Adapted from Digital Labz Blog
5) Don’t ignore members of your online community. If you do,
you risk ruining your reputation.
6) Don’t be disrespectful or rude. Treat your audience the way
YOU would like to be treated.
7) Don’t be unaccountable – easy to do online due to the
anonymous nature of the internet. If you say and do what
you please, it will certainly backfire.
8) Be careful how you conduct yourself in public. You never
know who may be watching and capture you on video!
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

25. Social Media Best Practices
What NOT to do!
DivorcingDaze.com
Two women from Manhattan share their adventures in divorce via
podcasts. The ex-husband of one of the women sued her for
producing content that was “obnoxious, derogatory, or offensive,”
in violation of their divorce settlement, which prohibited the
woman from harassing or maligning him. The NY Supreme Court
ruled that the woman’s statements were covered by the First
Amendment and were therefore not grounds from blocking the
podcasts. However, the courts did note that some of the podcasts
included statements that may be “ill-advised and do not promote
co-parenting.”
Suzanne Reinfranck, Director of Social Media Business Solutions
www.SocialMediaBusinessSolutions.com

26. Social Media Best Practices
What NOT to do!
http://www.youtube.com/watch?v=0ZCoIege8oM
You Tube Video

27. Social Media Business Solutions Interactive Contest
Email answers to: Info@SocialMediaBusinessSolutions.com
www.SocialMediaBusinessSolutions.com
Answer 1 question correctly, you
will receive one hour of social
media consultation/research
free.
Answer 2 questions correctly,
you will receive 2 hours of social
media consultation/research
free
Answer all 3 correctly, you get 5
hours!
1) In what country was this photo taken?
Hint: Approximately 14-15 hour flight from Los Angeles.
2) In what year was this photo taken?
Hint: Between 1995-2005
3) What did this monkey want from Suzanne, and why did he like her so much?