3. B I B L I O G R A P H Y
www.starbucks.com
Faculty Board of Economic Sciences, Communication and IT Business
Administration “How Starbucks succeeds in a business world with CSR” Master
Thesis
How Starbucks got its name ,The Big Blog
Posted on June 29, 2012 | By Amy Rolph
—World Commission on the Environment and Development
5. BRIEF HISTORY
1971 Seattle, Washington Alfred Peete
Selling Coffee Beans and Coffee machines
Howard Shultz is hired ten years later 1983
Has idea to sell coffee * Opens up his own coffee chain (ll Giornale)
Starbucks after the Melville’s first mate in Moby Dick
7. TRIPLE BOTTOM LINE
Sustainability: development that meets the needs of
the present without compromising the ability of
future generations to meet their own needs
8.
9. Starbucks Recycles
• Cardboard boxes
• Milk jugs
• Syrup bottles
• Juice cartons
• Coffee grounds
• Waste from customers
Committed to lead the industry
towards greater access to recycling
for cups & other packaging
11. EMPLOYEES AWARDS
V a l u e s E m p l o y e e s
Employee first (Partners)
Employee experience matters
Employee 1st Customer 2nd
People not Products makes it work
12. HOWARD SHULTZ TAKES THE LEAD
2000- Chairman Starbucks
2008 –Returns as CEO
Sustainability Approach/ Trend
Cleaning Planet
Saving Planet
Leads Transformation
13. STARBUCKS FUTURE
Continues to be socially responsible
Employee (Partners) volunteer
Customers, and nonprofit groups unite
1,691 projects in one month
Estimated 1.4million people
15. FINAL THOUGHTS
Starbucks has been an innovator of sustainability the triple bottom line
Continue partnerships' with communities and countries providing and volunteering
Staying relevant * Social media
Innovative
Employees 1st
Transparent
Social, economic
Growing economy/Jobs