As university students move from college to professional life, they need a little help understanding the power of social media and discussing ways to use (and not to use) social media tools.
These slides are part of a session offered by Robin J. Phillips to Arizona State University students.
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Social Media for College Students
1. +
ASU Downtown Phoenix campus
Social Media
By Robin J Phillips, Digital Director,
The Reynolds Center for Business Journalism
Cronkite School of Journalism & Mass Communications
2. +
Robin J Phillips | About Me
25 years in the news business
Digital Director, The Reynolds Center for Business Journalism
Experience in print, magazines, wire services, online
Deputy business editor, Newsday, The Arizona Republic
Community news manager, azcentral.com
Small Business Editor, BusinessWeek Online
Business Editor, The Record of Hackensack (N.J.)
Co-founder, #wjchat, weekly online web journalism discussion
NLGJA, Arizona chapter president
Co-founder of Perfect Moment Project
3. + Why Social Media matters …
1. It’s where things happen first Twitter … and
2. It’s huge. And getting bigger.
Facebook…
and LinkedIn…
3. A way to distribute content, information
and Flickr….
4. Self-promotion, branding that stays with you
and Tumblr…
5. Building audience for new blog, new service
and Blogger…
6. Cultivating sources, new fans, new customers
and Google+…
7. Real-time news .. right here, right now
and YouTube…
8. Creating community .. power in the network
and WordPress…
9. Diversity .. opens up your world and Foursquare…
and Google
Reader…
4. +
How you use social media
Social media
hanging out
Social / personal
marketing
Sharing, listening
and engaging on
social media tools
11. +
So what do you use?
ASU social media tip/guidelines for students.
https://students.asu.edu/srr/online
12. +
How much time do you spend?
Social networks & blogs account for
one-quarter of the time Americans
spend online
13. +
What are the concerns?
Social media can be both good and bad
14. +
What are the concerns?
1in 10 admissions officers from the top
500 colleges check out applicants’
online profiles.
.
.
.
.
.
Survey: Kaplan
15. +
What are the concerns?
1in 10 admissions officers from the top
500 colleges check out applicants’
online profiles.
Ofthose colleges, 38% said what they
saw negatively impacted what they
thought of the candidate.
.
.
.
.
Survey: Kaplan
16. +
What are the concerns?
1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
.
.
.
Survey: Kaplan
17. +
What are the concerns?
1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
Bullying.
.
.
Survey: Kaplan
18. +
What are the concerns?
1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
Bullying.
Hard to monitor – 35% of teens admit to
cheating with phones.
.
Survey: Kaplan
19. +
What are the concerns?
1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
Bullying.
Hard to monitor – 35% of teens admit to
cheating with phones.
86% of potential employers will check out
social profiles.
Survey: Kaplan
20. +
Let’s not be that guy!
Cartoon by Nitrozac and Snaggy JoyofTech.com
28. +
John Mayer on why he quit Twitter
"I realized about a year ago that I
couldn’t have a complete thought
anymore, and I was a tweetaholic. I had
four million Twitter followers, and I was
always writing on it. And I stopped using
Twitter as an outlet and I started using
Twitter as the
instrument to riff on, and it
started to make my mind
smaller and smaller and
smaller. And I couldn’t
write a song.”
30. + We can’t turn back the clocks
But doing nothing is not an answer
31. +
How do I do this?
Choose your platforms
What type of content do you want to share?
Who should you follow?
How much is personal? Professional?
Follow people to get the word out that you’re there
Create lists, categories of people to make things
manageable
Set some goals – followers, interaction, links to a blog or
website
Try out Tweetdeck, Hootsuite apps to manage things.
Have fun!