This document provides 10 facts about vapor products that aim to dispel common misconceptions. It states that vapor products are not tobacco products, do not combust like cigarettes, and do not pose the same public health risks as smoking. The document also notes that flavors appeal more to adult smokers and vapers than youth, most vapers are former smokers, and vapor products are not a gateway to youth smoking.

1. TOP 10
VAPOR FACTS
Demystifying Misconceptions About the Vapor Industry
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2. VAPOR PRODUCTS ARE
NOT TOBACCO PRODUCTS1
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Vapor products contain zero tobacco and are
significantly different than combustible cigarettes.
Vapor products are technology products comprised
of metal and electronic circuitry .
Vapor products use heat from a battery to vaporize
e-liquids rather than combustion to burn tobacco.
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3. VAPOR PRODUCTS DO NOT
COMBUST LIKE CIGARETTES2
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Considered 95% less harmful than smoking,
according to a recent study commissioned by Public
Health England.
Do not present a risk of exposure to the toxic
combustion compounds from cigarettes, according to a
2014 study in Therapeutic Advances in Drug Safety.
Studies found similar trace elements in vapor
emissions equivalent with FDA-approved nicotine
replacement therapy (NRT) inhalers.
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4. VAPOR PRODUCTS DO NOT
POSE THE SAME PUBLIC
HARM AS SMOKING3
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Scientific research shows vapor products represent
a viable solution/alternative to smoking.
Fewer smokers would reduce the nation’s annual
$300+ billion loss in economic and healthcare costs
from combustible tobacco.
Studies suggest the potential for harm reduction by
current smokers using vapor products will flow
directly into lower healthcare costs.
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5. VAPOR PRODUCTS ARE A
REASONABLE ALTERNATIVE
FOR SMOKERS4
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Scientific evidence concludes vapor products can
help smokers stop or reduce combustible tobacco
use.
Vapor products are not marketed as cessation
devices.
Studies show that vapor products are
recommended as a quitting aid for smokers.
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6. VAPOR PRODUCTS
ARE FOR ADULTS ONLY5
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Vapor products are intended only for adult smokers
and adult vapers.
Research shows that the average vaper is 39 years
old.
A survey of 10,000 vapers with 78% living in the
U.S. revealed that 74% of respondents were ages
22-54.
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7. FLAVORS APPEAL TO ADULT
SMOKERS AND VAPERS6
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“Candy” vapor flavors appealed much more to
adults than non-smoking teens, according to a
study published in Nicotine & Tobacco Research.
Other studies confirm that the variance in flavors
are “very important” in people’s efforts to stop
smoking and switch to vaping products.
A global study of adult vapers revealed that 75%
favor flavors other than tobacco with fruit (31%)
topping the list.
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8. MOST ALL VAPERS ARE
FORMER SMOKERS7
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Research shows that nearly all vapers are former
smokers.
An analysis of European smokers found vapers are
likely to be heavy smokers who have tried to quit
smoking over the prior year.
A global study of 19,000 vapers revealed that
nearly all of them (99.5%) were smokers when they
started vaping.
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9. VAPOR PRODUCTS DO NOT
PRESENT THE SAME RISKS
ASSOCIATED WITH SECOND-
HAND SMOKE
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Published data on the chemistry of vapor products
found that there is no evidence that would warrant
health concerns associated with involuntary
workplace exposure to e-cig vapor.
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E-cig vapor generally falls within one percent of
the accepted maximum safe exposure threshold
limit values.
There is no smoke in vapor.

10. SOME VAPOR PRODUCTS
CONTAIN ZERO NICOTINE9
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Vapor products are available in a variety of nicotine
levels and in many cases contain no nicotine.
An FDA study revealed that nicotine yields from
automated smoking machines suggest that vapor
products deliver less nicotine per puff than cigarettes.
Published research revealed that vapor products
are far less addictive than tobacco cigarettes.
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11. VAPOR PRODUCTS
ARE NOT A GATEWAY TO
SMOKING10
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New CDC data showing adult smoking declining to
historic lows, indicates that the increased use of
vapor products is not contributing to an increase in
the use of combustible tobacco.
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A published report suggesting vapor products as a
gateway to smoking is heavily unfounded, with the
study’s own authors saying, “We cannot conclude
that vapor product use directly leads to smoking.”
Smoking rates among America's youth have
declined to record lows.