Janet Fouts, CEO, Tatu Digital Media Twitter Handle: @JFouts So often we find ourselves putting out the same messaging across social platforms without thinking enough about the recipient. Janet will show us methods to divine more about our target markets and create thoughtful and meaningful strategies to connect with them effectively.

1. Mindful Social Media Strategy For
Nonprofits
Janet Fouts - Tatu Digital Media

2. Working in nonprofits feels
good

3. But it’s not always
easy

4. Funders, boards and
bosses set goals

5. Unrealistic?

6. It’s not just about
numbers

7. It’s about people
• Most nonprofits were formed based on passion and
emotion
• Numbers don’t typically stimulate an emotion

8. Who are we talking to?

9. We still need metrics,
goals

10. Not everyone thinks like
us

11. • Understand their language
• What about us do they dis/like
• What are their goals, needs?
Find out what they’re
thinking

12. Listen to the data
• Website traffic
• Email opens and clicks
• Surveys
• Field research
• Case studies

13. Social Listening

14. What do we do with
what we learn?

15. Create Personas

17. Characteristics of a
persona
• Job description
• Demographics
• Day in the life
• Where does she go for information?
• Most common triggers online
• Why will she like us?

18. Which
networks/strategies will
work best for you?

19. Take
benchmarks

20. Align your
strategy
• Goals of the org
• Goals of multiple
personas

21. Automation is OK

22. OKRs
• Objectives and Key Results
• Why is it important?
• How does it align?
• How will we get there?
• Revise, revise, revise

23. Iterate

24. Mindful Social
• Be present
• Engage not preach
• Know your audience
• Create relevant OKRs
• Iterate

25. Questions?
Janet@janetfouts.com @JFouts