Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events
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The document provides tips for leveraging social media to promote events and increase ticket sales and donations. It outlines how to create event pages on Facebook and LinkedIn, develop a Twitter hashtag and social media calendar, incentivize early ticket purchasing and post-event sharing, and analyze social media engagement and ROI. The overall message is that events are inherently social and effective social media strategies are crucial to driving awareness, attendance, and fundraising.
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Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events
- 1. Leveraging Social Media for Events Ritu Sharma Darian Rodriguez Heyman @RituSharma1 @dheyman
- 2. Events Are Inherently Social
- 3. Event And Social Media ROI = Donations + Ticket Sales + Awareness -(Esp. Followers)
- 5. The Ticketing Lifecycle At what point has an event sold Half its tickets? 2 weeks Week Of prior 38% 29% 1 week prior 33%
- 6. Success = Rolling Thunder Create an Editorial Calendar •Media: Email, Website, Blog, Facebook, Twitter, LinkedIn, Community Calendars •Emails: 9-11am Tues - Thurs •Social Media: 8:45am, 12:30pm, 6pm, 9:30pm
- 7. Create an Editorial Calendar •Ask Questions •Post Photos & Videos •Email Darian@SM4NP.org for a Template
- 9. Create Your Registration Page
- 10. Create A Facebook Event
- 11. Create A LinkedIn Event
- 12. Get The Word Out! 1. Post regular updates: – Pictures of performers, VIPs & partners – auction items – attendee stories – more pictures & videos (cute stuff helps!) 2. Invite attendees to RSVP as they register 3. tag Everyone!
- 13. What’s a “Share” Worth? •$2.52 & 11 Event Page Views •Create A Social Media Committee •60% Share After They’ve Registered
- 14. Create a Twitter Hashtag • A word preceded by a #sign – Used to unify tweets from multiple people on the same subject • Easy to search • catalogs your event • Keep it short! • Encourage Attendee Participation
- 15. Create a Twitter Hashtag
- 16. Create a Twitter Hashtag www.twubs.com www.tagal.us
- 17. After The Event • Ask for Feedback • Create & Share Recaps • Post & Tag Photos! • Review Analytics • Use Storify.com & SlideShare.net to Share Content
- 19. Final Tips & Takeaways • Select & Plan Channels • Incent Early Ticket Purchasing • Collect Donations from Non-Attendees • Encourage Post-Purchase Sharing • Engage Before, During & After • Analyze What Works!
- 20. Questions? Ritu@SM4NP.org Darian@SM4NP.org @RituSharma1 @dheyman