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Importance of Location Based Social Mobile Media

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Social Media Club Seattle
Social Media Club Seattle

-By John Kim of Whrrl Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.

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The Importance of Location Based Social Mobile Media John Kim VP of Products of Pelago
Something to think about…. What happens next? Other trends? Paper? Too costly, analog, and wasteful
Some numbers to think about…. Sources: GMA-Deloitte Shopper Marketing Report $500B Annual Spend 70% of decisions are made in store
Some numbers to think about…. >50% penetration within 1 year from now
What will be the source of influence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primer: Location vs. Place
Precision matters ,[object Object],[object Object],[object Object],[object Object]
So what’s the deal with checking in? What can I learn about myself? What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant? Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum
So why should physical world businesses care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should they do about it? Experiment!!! ,[object Object],[object Object],[object Object]

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Importance of Location Based Social Mobile Media

  • 1. The Importance of Location Based Social Mobile Media John Kim VP of Products of Pelago
  • 2. Something to think about…. What happens next? Other trends? Paper? Too costly, analog, and wasteful
  • 3. Some numbers to think about…. Sources: GMA-Deloitte Shopper Marketing Report $500B Annual Spend 70% of decisions are made in store
  • 4. Some numbers to think about…. >50% penetration within 1 year from now
  • 5.
  • 7.
  • 8. So what’s the deal with checking in? What can I learn about myself? What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant? Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum
  • 9.
  • 10.

Notas del editor

  1. 1 – Neilsen 2 – Opera 3 - Penn, Schoen & Berland Associates conducted nearly 300 interviews among US general population over 18 years of age October 15-21, 2008. Margin of error is ± 5.69%. http://www.psbresearch.com/files/ResultsOfMicrotrendsNewInfoShoppers.pdf “ OCJake : Amazon Prime + Amazon mobile iPhone app = new favorite thing! If you have an iPhone, I HIGHLY recommend the combo. Worth the $79/yr.” • from Twitter on Dec 29, 2008 ashercastillo : Finds it funny to be using snaptell on his iPhone to look up book prices online via the wifi @ barnes and noble.