Decoding the Social Web
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This is an introductory presentation SMEXbeirut delivers in its strategy and TOT sessions. It was created as a part of our 2011 MADskills program, a training of trainers in the use of media for advocacy and development in Arab society. It's also available in Arabic.
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Decoding the Social Web
- 2. When did the internet become “social”? A. When Facebook launched on February 4, 2004. B. When Tim Berners-Lee’s World Wide Web prototype as created in 1990. C. When a mobile phone in the U.K. received one of the first SMSes in 1992. D. The Internet has been social from the beginning. Sources: •http://www.poynter.org/latest-news/business-news/transformation-tracker/28803/new-media-timeline-1969-2010/ •http://www.isoc.org/internet/history/brief.shtml •https://secure.wikimedia.org/wikipedia/commons/wiki/Main_Page
- 3. D. The Internet has been social from the beginning.
- 5. Analog vs. Digital? Sources: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Analog_clock_base.png / http://creativecommons.org/ licenses/by-sa/3.0/
- 7. 01000001010101111010101011010010100101101 01000001010101111010101011010010100100000 10101011110101010110100101010000010101011 11010101011010010100100000101010111101010 10110100101010000010101011110101001101001 01001000001010101111010101011010010100000 10101011110101010110100101001000001010101 Digital Traits 11101010101101001010100000101010111101010 A. Perfect copies 10110100101100000101010111101010101101001 B. Long-range transmission 01001000001010101111010101011010010100100 00010101011110101010110100101001000001010 C. Safer and more efficient to store 10111101010101101001010010000010101011110 D. Malleable: shapeable and 10101011010010100100000101010111101010101 reshapeable; XML and APIs 10100101000001010101111010101011010010100 10000010101011110101010110100101001010110 01010101111010101011010010100100000101010
- 10. does this help?
- 11. 30 linear steps = 30 30 exponential steps = 1B
- 12. 2.72 billion World: 399.3% Middle East:1,675.1% users 16 million 1995 Growth in Internet Usage 2010
- 13. Internet Mobile Pen. Rates 0 100 Internet penetration = No. Users / Total Population
- 14. Facebook Adoption 30 23 15 Lebanon 8 facebook users 25.5% 0 2010 2011 Facebook Adoption in the Arab World
- 15. n ano d Leb oun r ha s a witter T 00 . 8 0,0 ounts acc Twitt er ac Arab count regio s in n: 1, the 150,0 00
- 16. “the people formerly known as the audience” —jay rosen Source: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
- 17. used to be: filter, then publish now it’s: publish, then filter
- 18. Our Tools
- 19. 1990 <HTML> simple markup language
- 20. 1994 wikis anyone can edit 2001
- 21. 1996–7 1999 web blogs anyone can publish
- 22. 1998 super search anyone can find anything
- 23. late 90s, early 2000s •https://secure.wikimedia.org/wikipedia/en/wiki/Open_content open licensing everyone shares and shares alike Source:
- 24. 2001, 2004 podcasts anyone can broadcast Source: •http://www.moma.org/collection/object.php?object_id=89465
- 25. 2002-2004 social networks anyone can join
- 26. early 2000s photo- sharing 2004 everyone’s got an agency
- 27. 2005 video-sharing everyone owns a TV network
- 28. 2005 mashups anyone can plot any data Source: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg •http://www.holovaty.com/writing/chicagocrime.org-tribute/
- 29. 2006 twitter aka microblogging everyone has his own newswire Source: •https://si0.twimg.com/a/1308256633/images/logos/twitter_newbird_blue.png
- 30. 2007 •http://legacy.ushahidi.com/ crowdmaps Source: everyone can collect the data
- 31. smart phones everyone, everything, everywhere Source: •https://secure.wikimedia.org/wikipedia/en/wiki/File:HTC_Desire_Z_overview.jpg •http://www.flickr.com/photos/tbuser/2675780623/sizes/m/in/photostream/
- 32. With all these channels...
- 33. Strategy.
- 34. 1.Know what you’re trying to achieve. Strategy. 2.Know who you’re talking to and speak directly to them. 3.Know what you want them to do. 4.Build trust and credibility. 5.Know how you’ll measure your success.
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- 37. This session was led by participants in ﲤّﺖ إدارة ﻫﺬه اﻟﺪورة ﻣﻦ ﻗﺒﻞ ﻣﺸﺎرﻛﲔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ SMEXbeirut’s MADski11s social media trainer certification program. The اﳌﺎدﺳﻜﻴﻠﺰ ﺑﺮﻧﺎﻣﺞ اﳊﺼﻮل ﻋﻠﻰ ﺷﻬﺎدة ﻣﺪرّب إﻋﻼم delivery of two trainings is a إﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت . إن ﺗﻘﺪﱘ ﺗﺪرﻳﺒﲔ ﻫﻮ أﺣﺪ requirement of the six-month course. For more information about the program ﻣﺘﻄﻠﺒﺎت اﳌﻘﺮر اﳌﻤﺘﺪ ﻋﻠﻰ 6 أﺷﻬﺮ. ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﳌﻌﻠﻮﻣﺎت or to share your feedback, please contact Mohamad Najem at ﺣﻮل اﻟﺒﺮﻧﺎﻣﺞ او ﳌﺸﺎرﻛﺔ آراﺋﻜﻢ، اﻟﺮﺟﺎء اﻟﺘﻮاﺻﻞ ﻣﻊ ﻣﺤﻤﺪ mohamad@smex.org. .mohamad@smex.org ﳒﻢ ﻋﻠ ﻰ This presentation is a part of the commons. As long as you credit SMEXbeirut, you can reuse or remix this original resource for free under the following license: creativecommons.org/licenses/by-nc-sa/3.0/. ﻫﺬا اﻟﻌﺮض ﻫﻮ ﺟﺰء ﻣﻦ اﳌﺸﺎع اﻹﺑﺪاﻋﻲ. ﻃﺎﳌﺎ اﻧﻚ ﺗﻨﺴﺒﻪ اﻟﻰ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت، ﳝﻜﻨﻚ إﻋﺎدة إﺳﺘﻌﻤﺎل أو إﻋﺎدة ﻣﺰج ﻫﺬا اﳌﺼﺪر ./creativecommons.org/licenses/by-nc-sa/3.0 :اﻷﺻﻠﻲ ﻣﺠﺎﻧﺎ ﲢﺖ اﻟﺘﺮﺧﻴﺺ اﻟﺘﺎﻟﻲ