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11 Chapter   Managing Knowledge
LEARNING OBJECTIVES Management Information Systems Chapter 11 Managing Knowledge ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Content Management Makes Southern Company a Top Utility Performer Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
U.S. Enterprise Knowledge Management  Software Revenues, 2001-2008 Figure 11-1 Enterprise knowledge management software includes sales of content management and portal licenses, which have been growing at a rate of 35 percent annually, making it among the fastest-growing software applications. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Value Chain Figure 11-2 Knowledge management today involves both information systems activities and a host of enabling management and organizational activities. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
The Knowledge Management Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Major Types of Knowledge Management Systems Figure 11-3 There are three major categories of knowledge management systems, and each can be broken down further into more specialized types of knowledge management systems. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems Figure 11-4 Enterprise-wide knowledge management systems use an array of technologies for storing structured and unstructured documents, locating employee expertise, searching for information, disseminating knowledge, and using data from enterprise applications and other key corporate systems. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
K-World’s Knowledge Domains Figure 11-5 KPMG’s KWorld is organized into nine levels of content that are further classified by product, market segment, and geographic area. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
LiveLink ECM-eDOCS’ Integrated Knowledge Management System Figure 11-6 Open Text’s Livelink ECM-eDOCS enterprise solution combines document management, knowledge management, business intelligence, and portal technologies and can be used for managing semistructured as well as structured knowledge. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],Stikeman Elliott Computerizes Its Brainpower Management Information Systems Chapter 11 Managing Knowledge Enterprise-Wide Knowledge Management Systems
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
AskMe Enterprise Knowledge Network System Figure 11-7 A knowledge network maintains a database of firm experts, as well as accepted solutions to known problems. The system facilitates the communication between employees looking for knowledge and internal solution providers, either through the Web-based system, standard e-mail such as Outlook, or instant messaging solutions or handheld devices. Solutions created in this communication are then added to a database of solutions in the form of FAQs, best practices, or other documents. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Enterprise-Wide Knowledge Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],Sharing Knowledge with Social Bookmarking Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
Knowledge Work Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Knowledge Work Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
Requirements of Knowledge Work Systems Figure 11-8 Knowledge work systems require strong links to external knowledge bases in addition to specialized hardware and software. Knowledge Work Systems Management Information Systems Chapter 11 Managing Knowledge
Knowledge Work Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
Rules in an Expert System Figure 11-9 An expert system contains a number of rules to be followed. The rules are interconnected; the number of outcomes is known in advance and is limited; there are multiple paths to the same outcome; and the system can consider multiple rules at a single time. The rules illustrated are for simple credit-granting expert systems. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
Inference Engines in Expert Systems Figure 11-10 An inference engine works by searching through the rules and “firing” those rules that are triggered by facts gathered and entered by the user. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
How Case-Based Reasoning Works Figure 11-11 Case-based reasoning represents knowledge as a database of past cases and their solutions. The system uses a six-step process to generate solutions to new problems encountered by the user. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
Implementing Fuzzy Logic Rules in Hardware Figure 11-12 The membership functions for the input called temperature are in the logic of the thermostat to control the room temperature. Membership functions help translate linguistic expressions such as warm into numbers that the computer can manipulate. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
How a Neural Network Works Figure 11-13 A neural network uses rules it “learns” from patterns in data to construct a hidden layer of logic. The hidden layer then processes inputs, classifying them based on the experience of the model. In this example, the neural network has been trained to distinguish between valid and fraudulent credit card purchases.  Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
The Components of a Genetic Algorithm Figure 11-14 This example illustrates an initial population of “chromosomes,” each representing a different solution. The genetic algorithm uses an iterative process to refine the initial solutions so that the better ones, those with the higher fitness, are more likely to emerge as the best solution. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
Intelligent Agents in P&G’s Supply Chain Network Figure 11-15 Intelligent agents are helping Procter & Gamble shorten the  replenishment cycles for products such as a box of Tide. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge

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Laudon Ch11

  • 1. 11 Chapter Managing Knowledge
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  • 5. U.S. Enterprise Knowledge Management Software Revenues, 2001-2008 Figure 11-1 Enterprise knowledge management software includes sales of content management and portal licenses, which have been growing at a rate of 35 percent annually, making it among the fastest-growing software applications. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
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  • 13. The Knowledge Management Value Chain Figure 11-2 Knowledge management today involves both information systems activities and a host of enabling management and organizational activities. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
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  • 16. Major Types of Knowledge Management Systems Figure 11-3 There are three major categories of knowledge management systems, and each can be broken down further into more specialized types of knowledge management systems. The Knowledge Management Landscape Management Information Systems Chapter 11 Managing Knowledge
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  • 18. Enterprise-Wide Knowledge Management Systems Figure 11-4 Enterprise-wide knowledge management systems use an array of technologies for storing structured and unstructured documents, locating employee expertise, searching for information, disseminating knowledge, and using data from enterprise applications and other key corporate systems. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
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  • 21. K-World’s Knowledge Domains Figure 11-5 KPMG’s KWorld is organized into nine levels of content that are further classified by product, market segment, and geographic area. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
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  • 24. LiveLink ECM-eDOCS’ Integrated Knowledge Management System Figure 11-6 Open Text’s Livelink ECM-eDOCS enterprise solution combines document management, knowledge management, business intelligence, and portal technologies and can be used for managing semistructured as well as structured knowledge. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
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  • 28. AskMe Enterprise Knowledge Network System Figure 11-7 A knowledge network maintains a database of firm experts, as well as accepted solutions to known problems. The system facilitates the communication between employees looking for knowledge and internal solution providers, either through the Web-based system, standard e-mail such as Outlook, or instant messaging solutions or handheld devices. Solutions created in this communication are then added to a database of solutions in the form of FAQs, best practices, or other documents. Enterprise-Wide Knowledge Management Systems Management Information Systems Chapter 11 Managing Knowledge
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  • 34. Requirements of Knowledge Work Systems Figure 11-8 Knowledge work systems require strong links to external knowledge bases in addition to specialized hardware and software. Knowledge Work Systems Management Information Systems Chapter 11 Managing Knowledge
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  • 39. Rules in an Expert System Figure 11-9 An expert system contains a number of rules to be followed. The rules are interconnected; the number of outcomes is known in advance and is limited; there are multiple paths to the same outcome; and the system can consider multiple rules at a single time. The rules illustrated are for simple credit-granting expert systems. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
  • 40. Inference Engines in Expert Systems Figure 11-10 An inference engine works by searching through the rules and “firing” those rules that are triggered by facts gathered and entered by the user. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
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  • 43. How Case-Based Reasoning Works Figure 11-11 Case-based reasoning represents knowledge as a database of past cases and their solutions. The system uses a six-step process to generate solutions to new problems encountered by the user. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
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  • 45. Implementing Fuzzy Logic Rules in Hardware Figure 11-12 The membership functions for the input called temperature are in the logic of the thermostat to control the room temperature. Membership functions help translate linguistic expressions such as warm into numbers that the computer can manipulate. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
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  • 47. How a Neural Network Works Figure 11-13 A neural network uses rules it “learns” from patterns in data to construct a hidden layer of logic. The hidden layer then processes inputs, classifying them based on the experience of the model. In this example, the neural network has been trained to distinguish between valid and fraudulent credit card purchases. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
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  • 49. The Components of a Genetic Algorithm Figure 11-14 This example illustrates an initial population of “chromosomes,” each representing a different solution. The genetic algorithm uses an iterative process to refine the initial solutions so that the better ones, those with the higher fitness, are more likely to emerge as the best solution. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge
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  • 52. Intelligent Agents in P&G’s Supply Chain Network Figure 11-15 Intelligent agents are helping Procter & Gamble shorten the replenishment cycles for products such as a box of Tide. Intelligent Techniques Management Information Systems Chapter 11 Managing Knowledge