This document discusses efforts to revitalize the salt industry and salt pans in Aveiro, Portugal. It provides background on the historical and economic importance of salt production in the region. Though salt production has declined significantly, there are now efforts underway to develop a "Salt Cluster" economic model that reconnects the city and lagoon through sustainable tourism, artisanal salt production, and salt-related products and businesses. The document outlines challenges and opportunities for increasing salt production, improving salt pan infrastructure, developing salt-related brands and markets, and leveraging funds to support the economic revitalization of Aveiro's salt industry.

1. Aveiro Salt Cluster
José Carlos Mota (DCSPT-UA)
Jorge Silva and
Ricardo Videira (ACA)
AQUA-FORUM N.º 5,
UNIVERSITY OF AVEIRO,
17-20TH SEPT 2013
Business Models

2. 1.BACKGROUND
WORKING TOGETHER - URBAN REGENERATION
ACA - COMMERCIAL ASSOCIATION OF AVEIRO
AVEIRO SALT CLUSTER
UNIVERSITY OF AVEIRO - DCSPT
Understand the potential of lagoon, salt pans and salt (holistic)
Rehabilitation of the old salt buildings (haystacks)
CIVIC CAMPAIGN
Improve the relationship city of Aveiro/ Laggon
sal.blogs.sapo.pt
www.facebook.com/AntigosArmazensDeSal

3. 2.STARTING POINT
PRESENTATION
Articulate theory and practice in the development of (business and institutional)
‘models’ for urban green/blue space conservation/rehabilitation and highlight gaps that
may exist
DISCUSS THE PRESENT SITUATION AND DINAMICS RELATED TO SALT AND RELATED ACTIVITIES
BRING FORWARD THE IDEA OF A ‘SALT ECONOMIC CLUSTER’ IN
AVEIRO (POTENTIAL AND CHALLENGES)
UNDERSTAND THE IMPORTANCE OF THE SALT AS SIMBOL OF AVEIRO (IDENTITY)

4. 2.STARTING POINT
UNDERUSED SPACE FOR RECREATION AND
ECONOMIC ACTIVITIES ‘DISCONNECTED’
FROM THE CITY
THE LAGGON, THE CITY UNDEWATER

5. 3.SALT IN AVEIRO
SALT DECLINE
SALT PANS – ‘SKY WINDOWS’
1920 - 300 SALT PANS PRODUCING SALT
FREEZING FOOD INDUSTRY (IMPACT AT
HOME AND IN COD INDUSTRY)
HEALTH RISKS (BLOOD PRESSURE AND HEART ATTACK)
1890 – 7.000 tons (1.050 tons IN 2010)
2011 - PORTUGAL 630.000 ton. (Rock Salt) and
48.000 ton. (Sea Salt) - WORLD TOTAL 281.800.000
tonnes (0,22% Pt)
2005 - AVEIRO 1,8% OF SEA SALT (ALGARVE 90%)

6. 4.RECENT DINAMICS
ACTUAL SITUATION
8/300 SALT PANS PRODUCING SALT (1.050 TONS IN 2010, 15% OF
PRODUCED IN 1890)
VISUAL POLUTION IN LAGGON (TIRES IN WALLS OF THE SALT PANS)
RIA DE AVEIRO
classified under the European Birds Directive and included in the
Natura 2000 Network (home of more than two hundred species
of birds, many with high conservation value)
EXCELLENT SALT QUALITY (GOOD EVAPORATION AND FILTRATION)
BAD CONSERVATION OF SALT PANS PROTECTION WALLS –
HIDRODINAMIC PROBLEMS (MORE WATER IN THE LAGOON)

7. 4.RECENT DINAMICS
MUNICIPALITY OF AVEIRO
VIII FEIRA DO SAL
FESTA TRADICIONAL DA BOTADELA
EVENTS
STUDIES
Revitalização e Valorização Económica do Salgado de
Aveiro - Estudo de Mercado (Dec. 2007)
SALPICARTE

8. 4.RECENT DINAMICS
CIRA
Salicornia, Algea
NEW PRODUCTS
COOPERATION AND SUPORT TRADITIONAL
ECONOMIC ACTIVITES OF LAGOON
GAC
ICT
KNOWLEDGE AND TECHNOLOGY
Knowledge about local resources
Salt

9. 4.RECENT DINAMICS
UNIVERSITY OF AVEIRO
ENVIRONMENT DEP.
O sal de aveiro : glossário das alfaias utilizadas na produção de salLÍNGUAS E CULTURA
QUÍMICA Desenvolvimento de uma metodologia para a análise da composição volátil do sal marinho
Purificação da salmoura
BIOLOGIA O salgado aveirense : importância conservacionista e perspectivas de uso futuro
ENGENHARIA CIVIL Muros da Ria de Aveiro: novas tecnologias versus solução tradicional
Reforço com geossintéticos de muros das marinhas da Ria de Aveiro
Degradation of the salt pans in Ria de Aveiro : hydrodynamical studyFÍSICA
Salinity patterns adjustment to climate change in Ria de AveiroAMBIENTE
CIÊNCIAS SOCIAIS Percepções sociais e políticas sobre os Cais da Ria de Aveiro
DESIGN SPATIAL PLANNING ECONOMY TOURISM
UNIVERSITY OF OPORTO

10. 4.RECENT DINAMICS
ÍLHA DOS PUXADOIROS
Birdwatching and trails
PRODUCTION
SUSTAINABLE TOURISM
Salt, Salicorne, Aquaculture
ETHIC
COMMERCE
Shop (brand & design)
It’s not just a business!
200 tons/year (Salt)

11. 4.RECENT DINAMICS
BELEZA DO SAL
PRODUCTION AND COMMERCE
Health products (hand and bath soap;
exfoliant) with seaweed/algae and salt
TARGET
Salt
70€/1 ton. salt
Sr. João Silva, marnoto (salt panner)
HISTORY AND IDENTITY
Amazing history of salt panners
Young salt panners?
50 tons/year

12. 4.RECENT DINAMICS
EMERGENT IDEAS (SALT AND THE LAGGON)
FASHION IN THE LAGOON
SALT AND DESIGN
FLOATING TOURISTIC CABIN

13. 4.RECENT DINAMICS
KEY FINDINGS - SALT
MAP AND ATTEST DIFFERENT TYPES OF SALT QUALITY
GENERATE MORE REVENUES CONNECTED TO SALT AND THE LAGOON (ARTICULATE R&D)
BETTER MARKETING - SALT AND ASSOCIATED PRODUCTS
INCREASE PRODUCTION (FROM 8 TO 50 SALT PANS? ESTRELA ESTEVES, 2009)
PROVIDE SERVICES RELATED (BIKE RENTAL; BIRDWATCHING, DIVING, BOAT AND PEDESTRIAN
TRIPS; ENVIRONMENTAL EDUCATIONAL; FOOD; OVERNIGHTS)
SALT FROM ABROAD SOLD UNDER THE BRAND ‘AVEIRO SALT’
AVEIRO SALT PRODUCERS ASSOCIATION DOESN’T WORK
INFORMALITY - NOT PAYING TAXES

14. 5.FUTURE
REVITALIZATION OF AVEIRO SALT PRODUCERS ASSOCIATION
CHALLENGES
SALT CLUSTER STAKEHOLDERS
INVOLVEMENT OF ABANDONED SALT PANS OWNERS– APPEAL TO SOCIAL RESPONSIBILITY
Increase the credibility of the sector (quality of the product)
Define responsibilities among stakeholders (management, strategy and rules)
Study marketing and sale of the salt and related product into new markets (export)
Define and promote a brand (salt of Aveiro)

15. 5.FUTURE
DEFINE A STRATEGY (SPATIAL AND FUNCTIONAL)
CHALLENGES
New functional programs (Salt hotel, Salt Museum)
PHISICAL REABILITATION OF SALT PANS WALLS
Revitalize old abandoned buildings in the waterfront of Aveiro (Lota, TIR TIF,
Edifício Centro de Interpretação, Antiga Fábrica do Sal no canal de S. Roque)
Transport of salt (intermodal and storage)
Economic Strategy for the salt and related projects

16. 5.FUTURE
Culture (traditions related to traditional activities)
BUSINESS CLOUD - CLUSTER SAL
CHALLENGES
Salt
Cosmetic
Food industry
Related products and services
Salicorne, Algae,…
Art
Sustainable Tourism
(Birdwatching and leisure cycling)
Design and Health
Slow food / gastronomy
Construction of salt pan walls
Boat industry
Home made salt production
EXAMPLES HERE: https://www.facebook.com/AntigosArmazensDeSal
Food

17. 5.FUTURE
2014-2020 – OPORTUNITIES – EUROPEAN FUNDS
CHALLENGES

18. José Carlos Mota (DCSPT-UA)
jcmota@ua.pt
Jorge Silva (ACA)
presidente@acaveiro.pt
Ricardo Videira (ACA)
ricardosvideira@gmail.com
THANK YOU