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How Top Performing Sales Reps 
Crack into New Accounts
Where Do We Start?
+ = ?
      BBelieve it or not the elieve it or not the 
first big step is not first big step is not 
about the customer, about the customer, 
itit’s about YOU!’s about YOU!
YYou need to have a sense ou need to have a sense 
of confidence.of confidence.
If you If you BELIEVE BELIEVE in in 
yourself so will your yourself so will your 
clientclient
(it(it’’s not cheesy, its not cheesy, it’’s the truth)s the truth)
Sales Pitch? 
More Like Real Life Acting
You need to play and 
even sometimes look the 
part
 
Be rehearsed, but not a robot
Go in there with your own 
outline but don’t be afraid to 
change direction
The client will have 
questions, and you must 
know the answers
Plan of Attack
You need to have key 
points you want to be 
reached
Aim for those second 
meetings. Everyone needs 
reassurance.
Don’t Show Up and Throw Up
Ask Questions and be 
willing to listen! 
Don’t show up and blurt out 
all the information. Engage 
in a two­way 
conversation.  
    Be calm, but firm in making 
your key points. Don’t leave 
any leaf 
unturned 
Know Them Like the 
Back of Your Hand
   You need to know 
all there is to know 
about your client
Research, Research, RESEARCH!
Be the Hunter
Be proactive in going after prospects. 
Don’t be afraid of NO!
Be the wolf, don’t 
be a lamb, (trust me 
it never ends well for the lambs)
It’s a Boxing Match 
                    (Without the Boxing)
You need to be ready to tell 
them why your product is 
better and what is not good 
about your competitor.
“What makes you 
different from your 
competitor?”
Don’t Become a Bully
Befriend them don’t bully 
them.
Don’t be too 
over demanding 
“YOU GOTTA BY NOW OR 
YOU’LL DIE” probably isn’t 
the greatest strategy.
Don’t Give Up
    
You’re going to hear a 
bunch of no’s before you 
hear one yes.
No! No! No! No! No! No!
YES!
I’ll give you a hint, it’s always half full.
Optimism is key and 
treating every new sales 
call independently from the 
others is important.
Close It
    At the end of the day 
all sales reps want the 
same thing, to close 
the deal.
Remember the more meetings you have,
 grants you more possibilities to close.
Get it in Writing
   If your client 
wants to make a 
deal, ACTUALLY 
make the deal.
   A spoken “yes” is 
not the same thing 
as their signature on 
a contract.
Retarget
   A no today could 
be a yes down 
the road.
I’ll never buy from you!
3 Months Later…
Give me all you got!
Today
    Businesses 
change rapidly as 
do their needs, and you 
need to be there when 
that happens.
Things to Remember
    Continuously reinvent yourself or your sales 
pitches, no one likes a broken record.
Be confident in 
yourself and your solution
And Don’t Forget!
    Research and 
learn everything there is to 
know about your prospective 
client
Finally…
    Always try to make them 
feel like a friend not 
just a sale
For more information on how CRUSH can 
help you become a top performing sales 
rep, check out how our customers are 
using CRUSH: 
http://www.salesquest.com/resources/use­cases/

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How Top Performing Sales Reps Crack Into New Accounts