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Lesson 1.                               Recipes for Home Repair                         www.AccurateBuilding.com
                                                                                           Copyright    2004-2005               ACCURATE BUILDING INSPECTORS
                                        by Alvin Ubell & Sam Bittman                    Date Published: 1974, 1976              A Division of Ubell Enterprises, Inc.
                                 Permissions For Reprints Contact: 1-800-640-8285

 How To Use A Hammer                                                                    To Remove Nail
 Years ago, Mr. Ubell was apprenticed to a master cabinetmaker                           1. Using the edge of one claw of the hammer, pry the head
 where he performed his tasks with great dexterity. The master                               of the nail from the wood until it can be slid into claw slot.
 was displeased with only one thing in his apprentice: he observed                       2. Place the 3/4" inch by 3/4" inch piece of wood beneath the head
 how young Mr. Ubell, when working with a hammer, did not hold                               of the hammer for additional leverage (Fig. 1 C).
 the tool at the end of its handle, in the proper fashion. Time and                      3. Jerk the nail out.
 time again the master would remind: "Hold the handle!" But the                             Note: Repeat this recipe several times until you become
 apprentice, otherwise agile and talented for the trade, refused to                         proficient in both driving the nail into the wood and
 learn. One day, in a fit of rage at the inability of his apprentice to                     removing it.
 comprehend that one simple rule, the master grabbed the tool
 from Mr. Ubellís hands, brought it to a bench, and cut off all but
 three inches of the handle. "Now," he said, returning it to the                                   CHEEK
 flabbergasted youth, "hereís your hammer. Use it!"                                  HEAD                                                         A
     We relate this incident because many will feel insulted by the
 title of this recipe. Most people, in truth, can hammer a nail with
 a degree of efficiency. But before long, they grow weary. This
 recipe will illustrate a method whereby even the beginner can
 hammer for an hour and not be overcome with exhaustion.

 Utensils                                 Ingredients
 Hammer, 16 ounce with                    Piece of wood, 2" inches by 3"
   handle vulcanized into                   inches, 12" inches long
   head (fig. 2A)                         Assorted nails
                                          Piece of wood 3/4" inch by 3/4"
                                            inch, 12" inches long

 To Hammer in Nail
    1. Grasp hammer with claw facing upward. Donít choke up
       on handle (Fig. 1 B).
    2. Hold wrist stiff.                                                            C
    3. Arm should be cocked 90 degrees at the elbow.
    4. Take a few practice swings at the 2" inch by 3" inch piece
       of wood.
    5. Gently tap a nail into the wood at 90 degrees (perpendicular).
    6. Raise hammer as described above and strike confidently,
       but without great force, at the head of the nail.                                                             PLACE PIECE OF WOOD
                                                                                                                     BENEATH THE HEAD OF
    7. Repeat, adding force and velocity with each swing, until                                                      THE
       nail has been completely driven into wood.                                                                    HAMMER


                                                                                    Figure 1.
4                                                                                   Hammer Technique                                                            5
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  • 2.
  • 3. Lesson 1. Recipes for Home Repair www.AccurateBuilding.com Copyright 2004-2005 ACCURATE BUILDING INSPECTORS by Alvin Ubell & Sam Bittman Date Published: 1974, 1976 A Division of Ubell Enterprises, Inc. Permissions For Reprints Contact: 1-800-640-8285 How To Use A Hammer To Remove Nail Years ago, Mr. Ubell was apprenticed to a master cabinetmaker 1. Using the edge of one claw of the hammer, pry the head where he performed his tasks with great dexterity. The master of the nail from the wood until it can be slid into claw slot. was displeased with only one thing in his apprentice: he observed 2. Place the 3/4" inch by 3/4" inch piece of wood beneath the head how young Mr. Ubell, when working with a hammer, did not hold of the hammer for additional leverage (Fig. 1 C). the tool at the end of its handle, in the proper fashion. Time and 3. Jerk the nail out. time again the master would remind: "Hold the handle!" But the Note: Repeat this recipe several times until you become apprentice, otherwise agile and talented for the trade, refused to proficient in both driving the nail into the wood and learn. One day, in a fit of rage at the inability of his apprentice to removing it. comprehend that one simple rule, the master grabbed the tool from Mr. Ubellís hands, brought it to a bench, and cut off all but three inches of the handle. "Now," he said, returning it to the CHEEK flabbergasted youth, "hereís your hammer. Use it!" HEAD A We relate this incident because many will feel insulted by the title of this recipe. Most people, in truth, can hammer a nail with a degree of efficiency. But before long, they grow weary. This recipe will illustrate a method whereby even the beginner can hammer for an hour and not be overcome with exhaustion. Utensils Ingredients Hammer, 16 ounce with Piece of wood, 2" inches by 3" handle vulcanized into inches, 12" inches long head (fig. 2A) Assorted nails Piece of wood 3/4" inch by 3/4" inch, 12" inches long To Hammer in Nail 1. Grasp hammer with claw facing upward. Donít choke up on handle (Fig. 1 B). 2. Hold wrist stiff. C 3. Arm should be cocked 90 degrees at the elbow. 4. Take a few practice swings at the 2" inch by 3" inch piece of wood. 5. Gently tap a nail into the wood at 90 degrees (perpendicular). 6. Raise hammer as described above and strike confidently, but without great force, at the head of the nail. PLACE PIECE OF WOOD BENEATH THE HEAD OF 7. Repeat, adding force and velocity with each swing, until THE nail has been completely driven into wood. HAMMER Figure 1. 4 Hammer Technique 5
  • 4. It’s a big big world-- It’s easy to get lost in it - Justin Bieber
  • 6.
  • 7.
  • 8. Cohort Tracking avc.com
  • 9. “at low numbers randomness oen at low numbers randomness often looks interesting” looks interesting http://www.jameskennedy.ie
  • 11. The Funnel Impressions 100% Click Through 20% Non-Bounce 12% Conversion 7% Return 3%
  • 12. Impressi Time on Conversi Clicks CPC Bounce Return on Site on 10,000 1,000 $1.05 90% 0:40 3% 1% 300 100 N/A 60% 3:32 27% 15%
  • 13.
  • 15. Hover map crazyegg.com
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  • 26. Backtype/BackTweets Backtype.com
  • 28. Gnip
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  • 34. Actively Sell Data • Analytics as a product • Active monitoring (social) • Emerging fields more data intensive • Development Partner
  • 35. Passively Sell Data • Pre-Pitch Research • Use digital to create traditional campaigns • Know more about the client than the client does • Offer Insights
  • 36. #himc