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WHY?
1. Word Of Mouth
2. Viral Fast
3. Relationships
WHAT?
1. Know Your AUDIENCE
AUDIENCE
• Helps shape your product and placement
• Easily gathered through a variety of sources
* Facebook Insights
* Google Analytics
* Pinterest Analytics
• Start collecting demographics & psychographics
* Satisfaction Surveys - SurveyMonkey or FB plugins
2. Build Your STRATEGY
STRATEGY
G.E.R.M. - shapes your price point for budget
Goals
Execution
Response
Measurement
- Set attainable goals for social media
- How do you want to do it?
- Plan your responses and timing
-Track feedback/analytics
STRATEGY
Strengths of the Medium
STRATEGY
Implement, Test & Tweak
• Set a timeline to your campaigns
• Deadlines to revisit the overall strategy
• Make tweaks and implement it
3. Develop Your CONTENT
CONTENT
Original Rich Media - Shapes your promotion
• Blogs
• Photos
•Videos
CONTENT
Sourcing Content
• Google Trends/Alerts - Current trends
• Buffer.com - Finds articles/stories
• Expert Blogs
• Client-Generated Content - Contests, etc
CONTENT
Match Content To Medium Strengths’
•Videos great onYouTube, FB, Instagram
•Videos not great on Twitter or Pinterest
Last Words & Thoughts
Last Words & Thoughts
• G.E.R.M. is good
•Work with the strengths of the medium
• Do what you are comfortable with
• Check out resources in packet
Questions?
THANK YOU!
This presentation is available online at
about.me/sarahlwlee

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