Presentation to Michigan Auctioneers Association Annual Conference at the Radisson Plaza Hotel & Suites.

3. WHY?

4. 1. Word Of Mouth

5. 2. Viral Fast

6. 3. Relationships

7. WHAT?

8. 1. Know Your AUDIENCE

9. AUDIENCE
• Helps shape your product and placement
• Easily gathered through a variety of sources
* Facebook Insights
* Google Analytics
* Pinterest Analytics
• Start collecting demographics & psychographics
* Satisfaction Surveys - SurveyMonkey or FB plugins

10. 2. Build Your STRATEGY

11. STRATEGY
G.E.R.M. - shapes your price point for budget
Goals
Execution
Response
Measurement
- Set attainable goals for social media
- How do you want to do it?
- Plan your responses and timing
-Track feedback/analytics

12. STRATEGY
Strengths of the Medium

13. STRATEGY
Implement, Test & Tweak
• Set a timeline to your campaigns
• Deadlines to revisit the overall strategy
• Make tweaks and implement it

14. 3. Develop Your CONTENT

15. CONTENT
Original Rich Media - Shapes your promotion
• Blogs
• Photos
•Videos

16. CONTENT
Sourcing Content
• Google Trends/Alerts - Current trends
• Buffer.com - Finds articles/stories
• Expert Blogs
• Client-Generated Content - Contests, etc

17. CONTENT
Match Content To Medium Strengths’
•Videos great onYouTube, FB, Instagram
•Videos not great on Twitter or Pinterest

18. Last Words & Thoughts

19. Last Words & Thoughts
• G.E.R.M. is good
•Work with the strengths of the medium
• Do what you are comfortable with
• Check out resources in packet

20. Questions?

21. THANK YOU!
This presentation is available online at
about.me/sarahlwlee