My presentation on India Sourcing / Recruitment at SourceCon Atlanta 2013.

1. Sourcing Internationally:
Insights And Strategies
India Sourcing
SourceCon
February 7-8 2013
Atlanta, GA
5/6/2013 1

2. =
sarangbrahme@gmail.com
sarang.brahme@capgemini.com
Twitter: @sarangbrahme
http://in.linkedin.com/in/sarangbrahme
http://magicsourcer.wordpress.com
http://capgeminijobs.wordpress.com
Sarang Brahme
Social Recruiting & Sourcing Training Lead
Capgemini India
CSPS Level-1
5/6/2013 2

3. Recruitment Landscape
of India
5/6/2013 3

4. Historically part of HR. Now moving into specialization
$4.14 Billion Industry
21% Increase in past 4 years
Division: Permanent, Contract & Other Recruitment
Solutions
65% of population is below 35 years of age
Average Attrition – 27% (Q1-2012)
Source: E&Y India Recruitment Report 20115/6/2013 4

5. Evolution of Sourcing
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6. HR Generalist
RPO Entry
Introduction E-
Recruitment
Specialist Sourcing Teams
Social
Recruiting
Teams
Internet /
Social Media
Boom
Talent War
Increase in
demand for
Direct Hiring
Large MNCs
entered into
India
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7. Corporate Companies with Sourcing Teams in India
5/6/2013 7

8. Components of India Sourcing Framework
People Process
Tech
Case
Studies
5/6/2013 8

9. People:
Hiring Managers &
Candidates
5/6/2013 9

10. What do Hiring Managers expect?
Quick Turn-
around
Low Hiring
Cost
Talent
Pipeline
Market
Intelligence
Candidates
with Unique
Flavor
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11. Candidate’s behavior / expectations
Candidate
Mobility
Aspirations
and Growth
Compensation
Job Change
Frequency
Work-Life
Balance
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12. Process:
Flavors of India Sourcing
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13. • Mostly end to end.
• Sourcing training needs
Recruitment /
Sourcing Structure
• Real-time Hiring
• Bench
Manpower Needs
• Walk-In Drives
• Mass-Mails
Volume Hiring
• Over 800k candidates pass-out
• Divide Tier-I / Tier-II Colleges
Freshers Hiring
5/6/2013 13

14. • Test / Assessment Centers
Quality
Matters
• Industry / Domain Expertise
• Value Added Services
• Skill-Ready workforce
Recruitment
Vendors
• IT/ITES, Retail, Telco & FMCG, Sales & Marketing –
good for sourcing
• Healthcare, Manufacturing, Education, infra –
sourcing is a challenge.
Industries
• Candidate Scrutiny
• Notice Period
• Sourcer Vs Recruiter Dilemma
• Candidate Database Management
• Candidate Engagement
Challenges
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15. 5/6/2013 15

16. A Phenomena called
Walk-In Drive
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17. Technology:
Sourcing Potli
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18. Sourcing
Potli
Candidate
References
Employee
Referrals
Job Portals
Internal
Database
Social
Networking
Passive
Internet
Search
Newspaper
Adverts
5/6/2013 18

19. Sources of Hires in India
30%
35%
15%
20%
Recruitment
Agency
Employee Referrals
Campus
Others
Source: E&Y India Recruitment Report 20115/6/2013 19

20. Job Portals
5/6/2013 20

21. Googling in India
89k results
55 results
5/6/2013 21

22. Social Recruiting
The India Story
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23. India Demographics on Social Media
Total Users 62 million 18 million 17 million
Global Position 3 2
Penetration of
population
5.35% 1.52% 1.44%
Penetration of
online population
68.33% 19.98% 20.93%
Source: SocialBakers5/6/2013 23

24. Social Networking
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25. Case Studies
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26. Accenture India Page
Vibrant Community | Integrating ATS
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27. Accenture India Page
Mobile Recruiting | Twitter Engagement
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28. Capgemini BI Community
Expert Connect | Recruiting Events
5/6/2013 28

29. Capgemini India Page
Query Resolution | Engagement
5/6/2013 29

30. Capgemini Sympsium
Event | Community Building
5/6/2013 30

31. Capgemini Reality Show
Innovation | Employer Branding
5/6/2013 31

32. Capgemini Online Tech Challenge
Gamification | Talent Attraction
5/6/2013 32

33. Dell India
Jobs Widget on Facebook | Twitter Engagement
5/6/2013 33

34. Aditi Technologies
Employer Branding | Culture
5/6/2013 34

35. Capgemini India
A Sourcing Case Study
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36. Full Life Cycle Recruitment
Sourcing Scheduling
Offer
Management
Joining
KPI
Partnership Approach
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37. 5/6/2013 37

38. • Global influence /
local flavor
• Breaking traditional
jinx
• Engagement enabler
• Community Building
• Innovation
• Increasing technology
integration
• Time Sensitive
• Shift towards direct
hires
• Compliance
• Candidate Driven
Market
• Highly dynamic and
upbeat
People Process
Tech
Case
Studies
5/6/2013 38

39. Key pointers to building
international sourcing
engines
5/6/2013 39

40. Understanding People & Processes
Market Intelligence
Sourcing / Technology toolkit
Candidate Engagement Strategy
Sourcing Passion 
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41. 5/6/2013 41