2. What does your
business need to
attract funding?
Agenda
•
•
•
•
•
Business attributes
Financial requirements
Other considerations
Think about the Investor
Mitch Titley’s “Top 4”
3. What does your
business need to
attract funding?
Business attributes
Personal impact
(communication, trust, integrity)
Passion / belief / drive
Track record
Must have…
• Good management / people!
• Barriers to entry / unique offering
• Scaleable
Sought after…
• Transformational technology or
• Growth market / market leader
4. What does your
business need to
attract funding?
Financial requirements
There are exceptions to this…
…but they are “normally” only
tolerable in the short term
Must have…
• Cash generative (/ profitable)
• Growth prospects
• Business plan
Sought after…
• Scale...
A clear and consistent story…
…that ties into your financial
projections!
5. What does your
business need to
attract funding?
Other considerations
Must have…
A diverse network
• Evidence that it works
helps here
• An exit story!
• “Bumping into” the right investor
• Luck
But you can make
your own luck
Sought after…
• Your own / “friends & family” money
6. What does your
business need to
attract funding?
Think about the Investor
• 3 types of Investor:
– Financial
– Hedonistic
– Altruistic
• Role in business?
– Mentoring / “black book” / other?
• Financial instrument?
– Equity / loan / other?
7. What does your
business need to
attract funding?
Mitch Titley’s “Top 4”
•
•
•
•
Good management / people
Cash generative
Barriers to entry
Scaleable
Scale of investment – PE / VC / angel / grant“Art” not a science / these are very much guidelines but investors are people at the end of the day and not all investors are the same – one investor may look at your business a completely dismiss it, another might think it’s the best thing since google!There are always exceptions… forgive me if I don’t make this clear in every point I discuss
Cliché but good management is critical.We back people to run businesses…Arguably even more important at the venture end of the market