Awesome finds awesome! Creating shareable content in a social SEO world
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Awesome finds awesome! Creating shareable content in a social SEO world
- 1. Awesome finds awesome! Creating shareable content in a social SEO world. Sean McGinnis Principal - 312digital
- 2. About Me VP Sales & Marketing - DotCO Law Marketing Principal - 312digital 12 years digital marketing experience Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic Twitter – @SeanMcGinnis Facebook - @SMcGinnis LinkedIn - @SeanMcGinnis 312digital
- 3. Why worry about share-ability? Impact to search. Coming together of Search & Social. 312digital
- 4. How else does shareability matter? Massive traffic can come from direct share. 312digital
- 5. 12 Most … • July 26, 2011 312digital
- 6. 12 Most … • August 1, 2011 312digital
- 7. 12 Most … • February 12, 2012 312digital
- 8. Don’t Just Share Your Own Work 312digital
- 9. Go ahead and Re-Share! • Ads of the world took content from Neutron. Re- packaged it. • Links to Ads of the World Page = 471 • Links to Neutron page ? 312digital
- 10. Manage & Encourage Ongoing Re-Shares • Ask for a link back if not provided. • List yourself or site as creator of work. • Embed links into content or other works. Many scrapers take everything whole cloth, including links. • Encourage sharing through social sharing buttons. • Have an easy to find policy outlining and encouraging sharing & re-use with attribution and links back. • Build a kick-ass community (more on this later). 312digital
- 11. What Types of Content Get Shared? • Anecdotal examples from my personal Facebook sharing habits. 312digital
- 12. A Hilarious Spin 312digital
- 13. Subtle (from a branding perspective) 312digital
- 14. Flow Chart • Can be very effective. • Apply to both a B2C and B2B context. • Can be informative or humorous. 312digital
- 15. Cheeky 312digital
- 16. Clarify the Complicated: With Style • Hits home for everyone who spends any time in social media. • Funny, Rings pretty true, explanatory. 312digital
- 17. Create a Meme Or just participate in one 312digital
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- 22. About Us Page Be Creative! Dare to try something different. Hat tip to the amazing @ShellyKramer for the find & share on her blog http://www.v3im.com 312digital
- 23. User Generated Yes, really. People are now sharing all kinds of highly personal stuff online. How can you leverage? 312digital
- 24. Create a list 243 Blog posts listed in this end of year round up 312digital
- 25. Hold a contest 312digital
- 26. Contests have multiple benefits 312digital
- 27. …and more benefits. 312digital
- 28. And even more benefits 312digital
- 29. We don’t need no stinking ________! • Let people BRAG! • I bet we can come up with 20 right now! • Brainstorm reasons to use a badge with me! 312digital
- 30. Give of yourself first Does anyone remember the Blogroll these days? 312digital
- 31. Engage in Your Community Awesome isn’t JUST about sharing 312digital
- 32. Take a position • Taking a position feels SCARY as a brand. • Fear of alienating half your constituents. • Find safe ground to test it out. • Stay away from religion & politics, unless that is your core. • Will help clarify brand essence and vision of business! 312digital
- 33. Show emotion • Be human. • Do NOT be afraid to do something different! • Speak with a human voice (no matter the company). • Be remarkable – that’s what awesome is all about! 312digital
- 34. Appeal to the Human Condition 312digital
- 35. Real Connections Matter 312digital
- 36. Real Connections Matter Asked two friends same question via Facebook message. Two answers within 10 minutes. 312digital
- 37. People Are Awesome! • http://www.youtube.com/watch?v=Vo0Cazxj_yc 312digital
- 38. Questions? VP Sales & Marketing - DotCO Law Marketing Principal - 312digital 12 years digital marketing experience Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic Twitter – @SeanMcGinnis PLEASE! Connect with Facebook - @SMcGinnis Me! LinkedIn - @SeanMcGinnis 312digital
Notas del editor
- This is truly universal! EVERYONE who has been inside any decent sized company can identify with this!