Awesome finds awesome! Creating shareable content in a social SEO world

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Sean McGinnis

Tecnología Empresariales

About Me

VP Sales & Marketing - DotCO Law Marketing
Principal - 312digital
12 years digital marketing experience
Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic

Twitter – @SeanMcGinnis
Facebook - @SMcGinnis
LinkedIn - @SeanMcGinnis
312digital

Why worry about share-ability?

Impact to search. Coming together of Search & Social.

312digital

How else does shareability matter?

Massive traffic can come from direct share.
312digital

12 Most …
• February 12, 2012

312digital

Don’t Just Share Your Own Work

312digital

Go ahead and Re-Share!
• Ads of the world
took content from
Neutron. Re-
packaged it.
• Links to Ads of the
World Page = 471
• Links to Neutron
page ?

312digital

Manage & Encourage Ongoing Re-Shares
• Ask for a link back if not provided.
• List yourself or site as creator of work.
• Embed links into content or other works. Many scrapers
take everything whole cloth, including links.
• Encourage sharing through social sharing buttons.
• Have an easy to find policy outlining and encouraging
sharing & re-use with attribution and links back.
• Build a kick-ass community (more on this later).
312digital

What Types of Content Get Shared?
• Anecdotal examples from my personal Facebook sharing
habits.

312digital

Subtle (from a branding perspective)

312digital

Flow Chart
• Can be very effective.
• Apply to both a B2C and B2B
context.
• Can be informative or
humorous.

312digital

Clarify the Complicated: With Style
• Hits home for
everyone who
spends any time in
social media.
• Funny, Rings
pretty true,
explanatory.

312digital

Create a Meme

Or just participate in one
312digital

About Us Page

Be Creative! Dare to try something different.

Hat tip to the amazing
@ShellyKramer
for the find & share on
her blog
http://www.v3im.com
312digital

User Generated

Yes, really.
People are now sharing all kinds of highly personal stuff online.
How can you leverage?

312digital

Create a list

243 Blog posts listed in this end of year round up
312digital

Contests have multiple benefits

312digital

We don’t need no stinking ________!
• Let people BRAG!
• I bet we can come up with 20
right now!
• Brainstorm reasons to use a
badge with me!

312digital

Give of yourself first

Does anyone remember the Blogroll these days?

312digital

Engage in Your Community

Awesome isn’t JUST about sharing

312digital

Show emotion
• Be human.
• Do NOT be afraid to do
something different!
• Speak with a human voice
(no matter the company).
• Be remarkable – that’s
what awesome is all
about!

312digital

Appeal to the Human Condition

312digital

Real Connections Matter

Asked two friends
same question via
Facebook message.

Two answers within
10 minutes.

312digital

People Are Awesome!
• http://www.youtube.com/watch?v=Vo0Cazxj_yc

312digital

Questions?

VP Sales & Marketing - DotCO Law Marketing
Principal - 312digital
12 years digital marketing experience
Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic

Twitter – @SeanMcGinnis PLEASE!
Connect with
Facebook - @SMcGinnis
Me!
LinkedIn - @SeanMcGinnis
312digital

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Awesome finds awesome! Creating shareable content in a social SEO world

1. Awesome finds awesome! Creating shareable content in a social SEO world. Sean McGinnis Principal - 312digital

2. About Me VP Sales & Marketing - DotCO Law Marketing Principal - 312digital 12 years digital marketing experience Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic Twitter – @SeanMcGinnis Facebook - @SMcGinnis LinkedIn - @SeanMcGinnis 312digital

3. Why worry about share-ability? Impact to search. Coming together of Search & Social. 312digital

4. How else does shareability matter? Massive traffic can come from direct share. 312digital

5. 12 Most … • July 26, 2011 312digital

6. 12 Most … • August 1, 2011 312digital

7. 12 Most … • February 12, 2012 312digital

8. Don’t Just Share Your Own Work 312digital

9. Go ahead and Re-Share! • Ads of the world took content from Neutron. Re- packaged it. • Links to Ads of the World Page = 471 • Links to Neutron page ? 312digital

10. Manage & Encourage Ongoing Re-Shares • Ask for a link back if not provided. • List yourself or site as creator of work. • Embed links into content or other works. Many scrapers take everything whole cloth, including links. • Encourage sharing through social sharing buttons. • Have an easy to find policy outlining and encouraging sharing & re-use with attribution and links back. • Build a kick-ass community (more on this later). 312digital

11. What Types of Content Get Shared? • Anecdotal examples from my personal Facebook sharing habits. 312digital

12. A Hilarious Spin 312digital

13. Subtle (from a branding perspective) 312digital

14. Flow Chart • Can be very effective. • Apply to both a B2C and B2B context. • Can be informative or humorous. 312digital

15. Cheeky 312digital

16. Clarify the Complicated: With Style • Hits home for everyone who spends any time in social media. • Funny, Rings pretty true, explanatory. 312digital

17. Create a Meme Or just participate in one 312digital

18. 312digital

19. 312digital

20. 312digital

21. 312digital

22. About Us Page Be Creative! Dare to try something different. Hat tip to the amazing @ShellyKramer for the find & share on her blog http://www.v3im.com 312digital

23. User Generated Yes, really. People are now sharing all kinds of highly personal stuff online. How can you leverage? 312digital

24. Create a list 243 Blog posts listed in this end of year round up 312digital

25. Hold a contest 312digital

26. Contests have multiple benefits 312digital

27. …and more benefits. 312digital

28. And even more benefits 312digital

29. We don’t need no stinking ________! • Let people BRAG! • I bet we can come up with 20 right now! • Brainstorm reasons to use a badge with me! 312digital

30. Give of yourself first Does anyone remember the Blogroll these days? 312digital

31. Engage in Your Community Awesome isn’t JUST about sharing 312digital

32. Take a position • Taking a position feels SCARY as a brand. • Fear of alienating half your constituents. • Find safe ground to test it out. • Stay away from religion & politics, unless that is your core. • Will help clarify brand essence and vision of business! 312digital

33. Show emotion • Be human. • Do NOT be afraid to do something different! • Speak with a human voice (no matter the company). • Be remarkable – that’s what awesome is all about! 312digital

34. Appeal to the Human Condition 312digital

35. Real Connections Matter 312digital

36. Real Connections Matter Asked two friends same question via Facebook message. Two answers within 10 minutes. 312digital

37. People Are Awesome! • http://www.youtube.com/watch?v=Vo0Cazxj_yc 312digital

38. Questions? VP Sales & Marketing - DotCO Law Marketing Principal - 312digital 12 years digital marketing experience Dad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic Twitter – @SeanMcGinnis PLEASE! Connect with Facebook - @SMcGinnis Me! LinkedIn - @SeanMcGinnis 312digital

Notas del editor

This is truly universal! EVERYONE who has been inside any decent sized company can identify with this!

Awesome finds awesome! Creating shareable content in a social SEO world

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Awesome finds awesome! Creating shareable content in a social SEO world

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