1) The Seoul Int'l Culinary Academy exhibition is held annually in Korea and aims to connect culinary education institutions from around the world. It provides opportunities for promotion, student recruitment, and business partnerships. 2) Interest in culinary education is growing rapidly in Korea, driven by celebrity chefs studying abroad. Many students now wish to enter the culinary field. 3) The 2013 exhibition will feature 250 booths from schools, universities, and culinary organizations. It aims to be the best event yet, with "Better Together, Better Tomorrow" as its slogan.

1. www.seoulculinary.or.kr
about
Better Together,
Since being established in 1962 to assist with Korea's transformation into an export-driven nation, KOTRA has
played an indispensable role in the growth of the Korean economy.
KOTRA organized trading exhibitions in and out of the country.
Better Tomorrow
One of its kind, Seoul Food was held first in 1983. It's been developed to Korea's the largest, 3rd top exhibition
brand in Asia and supported with breaking new food business market overseas, business to business(B2B)
focused trading exhibition.
Seoul Int’l Culinary Academy, It's the first culinary education exhibition in Korea.
It will be chance to discover how business and culinary education linked together with a strengthened program
for exhibitor and visitors' satisfaction.
KBC(Korea Business Center) strategy
Since its foundation in 1962, KOTRA has been committed to promoting mutual prosperity between Korea and its
trading partners by facilitating international commerce and investment.
So, KOTRA extends Its business to worldwide by setting up KBC(Korea Business Center)
Now, the number of KBC is total 119 and 81 countries, 9 headquarters over the world.
we, KOTRA utilizes KBC to invite foreign educational institution to SEOUL INT’L CULINARY ACADEMY and it will
make our exhibition effective.
Please visit and show your boundless potential in our Exhibition. Thank you.
15(Wed)-18(Sat), MAY 2013
KOTRA Korea Trade-Investment Promotion Agency
Address : 13, Heolleungno, Seocho-gu, Seoul, 137-749, Korea Organizer
Tel : 82-2-3460-7258, 7266, 7267 Fax : 82-2-3460-7918 Organizer
E-mail : info@seoulculinary.or.kr Website : www.seoulculinary.or.kr

2. Introduction Dynamic Changes
in Korea Culinary Academic Circumstance
The world's first, 「Seoul Int’l Culinary Academy 2012」 was held in Korea subject to all kinds of Recently, There are many number of Korean celebrity-chefs who studied professional culinary art abroad
culinary education organization from 8th to 11th May, 2012 organized by KOTRA. came back to Korea after achieving their goal.
As the result of Seoul Culinary 2012, 22 exhibitors (150 booths) and about 5,500 visitors come to our They show their competence through running their own restaurants or appearing various media programs.
exhibition. As a result of their efforts, many people are dreaming of becoming a chef.
It was a good chance to exhibitors to communicate with all other culinary academic institutions and Above all, Korean celebrity-chefs have an decisive influence on student to set their future route.
promote them to related people. Also, many students got academic information and prepared their
future through our exhibition. Here is the evidence the data below, many students want to be a professional chef.
In 2013, We will attract more exhibitors and visitors so that the better results than past come out. Increment rate of student major in culinary art
In light of this purpose, our slogan of 2013 is ‘Better Together, Better Tomorrow’, exhibitors, visitors Adolescent’s popular job Top5 Increment rate of culinary department of college
and organizers will go forward together to their better future with 「Seoul Int’l Culinary Academy Student major in culinary art
2013」 . Culinary department of college
「Seoul Int’l Culinary Academy 2013」
We do hope that you will have successful show with us at .
Title SEOUL INT’L CULINARY ACADEMY 2013
( www.alba.co.kr ) (Korean Educational Development Institute)
Slogan Better Together, Better Tomorrow
Also, as a reflection of these trends, Korea government is focusing on rearing talented person by
Dates 15 (Wed) - 18 (Sat), MAY 2013 / 4 days supporting culinary academic institutions.
Times 09:30 - 17:00
Additionally, to study wide vision of culinary arts, the number of students advancing abroad is on the
Venue KINTEX ( Exhibition center I, Hall 1 ) increase.
Goyang City, Gyeonggi Do, South Korea
The progress of culinary studying abroad Overseas institutions entering in Korea
Scale 250 Booths / 10,611m2
France Swiss
Exhibitors Culinary arts schools & Academy, Culinary related university, Colleges, High
school, Government organization and association, Education based business
Italy United States
Visitors Middle & High school students, University & College students, Culinary related
general visitors
Japan
Programs Cooking Concert, Chef Talk Concert, Junior Cooking Contest, Cooking Class
Organizer
While many students go abroad, famous culinary academic institutions entered Korea.
From all things taken together, Korea culinary academic market place have full of potential to realize
your business success.

3. What effects could Exhibitors get? Exhibitor target groups
Exhibitor classification Exhibit items
01. Information 02. Promotion Professional Culinary Arts, Tourism management,
High school, University, Hospitality Management, International hotel management,
Information and the issues about current The exhibitors could get an opportunity to
Korea culinary academic institutions. attract students who wish to enter culinary College, Polytechnic International restaurant management, Food preparation & Culinary Arts
schools (A large number of Korean middle & (Diploma, Certificate, Patisseries, Baking and Pastry Arts, Food and Beverage Service
Entire understanding about what Korean high school or other visitors who are Associate, Bachelor’s or Achievement in Barista Skills, Nutrition Principles
students need about foreign culinary interested in culinary arts will participate).
higher degree) Food biotechnology, Food science, Food and nutrition science,
academic institutions.
Social networking methods (SNS) via Food service management and other food related majors.
Facebook, YouTube, LinkedIn, Twitter so you
could keep receiving up-to-date information Barista training course, Sommelier training course, Bartender training
throughout the world. course, Baking& pastry Arts, Menu development course, Sugar-craft cake
Culinary institute, Culinary decoration course, Food styling course, Food analyst course, Chocolate
academy (short courses) confectionary & sugar work course, Ice creams and frozen desserts, Cuisine,
SEOUL INT’L CULINARY ACADEMY 2013
Banqueting, Cuisine Catering, Cafe & restaurant interior design,
Specific country’s cuisine certificate and other cooking training courses.
03. Business 04. Program
An opportunity to seek your new business Various additional programs are prepared by Government association/ Various of culinary-related association and organization, culinary-related
partnership out at the exhibition. hosts. These programs are consisted of organization certification authority.
participation of exhibitors. Please join and
Business to create a new Korean cuisine communicate with as many participated
curriculum in your school. students as you can. Food-related TV program, Cuisine book & magazine, Study abroad agency
Food-related media
(foreign culinary arts school agency), Business consulting agency etc.
Exhibitors can hold a conference room to your
school admission briefing be offered with free of
charge on demand.
Venue
Korea’s largest exhibition center KINTEX (1~8 halls, 81,739m2)
SEOUL CULINARY 05. Synergy effect
With 2013 with SEOUL FOOD 2013
Offers a larger opportunity of cooperation
and promotion of exchange between
domestic and foreign companies in food
industry.
Helps visitors understand global food
industry via Food exhibition representative
brand ‘Seoul Food’.
Korea’s Largest / Asia’s 3rd exhibition
Brings foreign buyers through systematic
31th anniversary in 2013 global network at KOTRA.
Planning to attain 50 countries, 1,450 SEOUL CULINARY SEOUL FOOD & HOTEL
exhibiting companies, 2,500 booths, 60,000
SEOUL FOOD TECH
visitors
04 05 www.seoulculinary.or.kr

4. Programs Application procedure
1. If your country have KBC (Korea Business Center)
# 1 Cooking Concert Step.1 Step.2 Step.3
Times : All days during exhibition (At fixed time) Contact your country Informed exhibition Pay the
Venue : Prepared live kitchen stage in exhibit hall (200seats) local KBC details & submit participation fee to
Target : Cooking performance by exhibitors & Audiences application local KBC
http://english.kotra.or.kr/
Exhibitors can participate the performance if contact us in advance
2. If not your country have KBC (Korea Business Center)
Step.1 Step.2 Step.3 Step.4
# 2 Chef Talk Concert
Go to Click online Read Terms & Fill out Exhibitor
SEOUL INT’L CULINARY ACADEMY 2013
Times : All days during exhibition Go to
www.seoulculinary. Registration button Regulations Registration form
Venue : On scheduled stage in exhibit hall www.seoulculinary.
or.kr carefully and and follow the next
Target : Special lecture from celebrity& professors from or.kr Submit step
exhibiting schools & Audiences
Exhibitors can give the lecture if contact us in advance
Then your registration will be submitted.
Confirmation letter will be sent to the e-mail address you put on your registration form.
Please visit our website frequently as we update the site on a regular basis.
We do hope that you will have a successful show with us at SEOUL INT’L CULINARY ACADEMY 2013.
# 3 Junior Cooking Contest
Times : All days during exhibition (At fixed time)
Venue : A partitioned space in exhibit hall
Target : Teams are consisted of high school students & Univ.
Stand Packages
students Reserve your stand early to make you get the stand position you want.
Walk On Stand
USD3,330/ per booth (4mx3m,12sqm)
# 4 Cooking Class Includes walls, carpet, spotlight,
fluorescent lamp, power point, chairs, table, fascia
Times : All days during exhibition (At fixed time)
Venue : A partitioned space in exhibit hall Booth images are subject to change without notice
Target : Subject to all participants with lessons of celebrity
chefs
Space Only
USD 2,790 / per booth (4mx3m,12sqm)
Stand construction including design and
application for incidental services will be the
exhibitor’s responsibility
Applicable only from 2booths
06 07 www.seoulculinary.or.kr