Seymourpowell announces details of its activity for the London Design Festival 2011. For more information, go to seymourpowell.com and http://blog.seymourpowell.com/2011/09/seymourpowell-at-london-design-festival-2011-3/

1. Seymourpowell at The London Design Festival 2011
Ideas Generator, The Concept Lounge featuring Seymourpowell
20th – 23rd September 2011
London, UK, 17 August 2011 – leading global design and innovation company
Seymourpowell is pleased to announce details of its activity planned for this year’s
forthcoming London Design Festival. In collaboration with curatorial collective The Concept
Lounge, Seymourpowell will run a programme entitled Ideas Generator, an interactive
workshop, including discussion and practical sessions, from 4 – 8 pm on 20, 21 and 22
September. The workshops will take place at the Gallery in Redchurch Street (E2 7DP).
During each workshop, members of the Seymourpowell team and talented new designers
will imagine a future where reality has changed. Seymourpowell will use their distinctive
research and design process to explore the implications and possibility of a future where
energy consumption is strictly rationed. Included in each session will be an introduction to
the Seymourpowell design process and practical sessions on trends, ethnography, ideas
generation and concept development. On Friday 23 September, visitors to The Concept
Lounge will be able to view some of the best work from the three workshops.
Tickets for the workshops will be available from 1 September. Places are strictly limited for
each workshop. To apply for free tickets please email events@theconceptlounge.com.
Those successful in securing tickets will be notified via email.
The Concept Lounge will also feature an exhibition of prints as part of the Ideas Generator
‘Series One’ collection. These will be available to purchase at various pop-up stalls in the
space. In addition The Concept Lounge offers an opportunity for partnership sessions from
the 20th - 23rd at 12pm - 3pm daily to discuss future collaborations. To sign-up please
contact engage@theconceptlounge.com.
Venue
The Gallery in Redchurch Street
50 Redchurch Street
London
E2 7DP
When
Dates: 20th -22 September 2011
Opening Times: 11am – 8pm daily (Seymourpowell workshop: 4 - 8pm on 20, 21, 22 Sept)

2. Other Details
Tea & Cake stall open from 12-3pm daily.
Access to the gallery between 4-8pm will only be for those who have signed up to the
workshop.
Limited access to Design Stall from 4-8pm will be for purchases only at front of gallery via
'The Concept Lounge'. This does not affect the allocated workshop space.
***ENDS***
For further information contact:
Tim Duncan
Head of PR, Seymourpowell
Email: tim.duncan@seymourpowell.com
Tel: +44 (0) 20 7386 2369
About The Concept Lounge
The Concept Lounge is a curatorial collective that works across the design industry to host
tailor-made exhibitions, workshops and events in partnership with individuals and
institutions. By providing a forum for debate and the opportunity for interdisciplinary
exchange, we celebrate and encourage engagement with contemporary design and
practice.
The Concept Lounge offers a service distinguished by three component parts: Ideas
Generator, Platform and Studio, providing design consultancy and curatorial support for
exhibition and event programming respectively through appropriate innovative solutions.
The Concept Lounge offers partnership and collaboration opportunities with selected new
and seasoned innovators and specialists. Together we offer a uniquely organic, distinctive
and independent service enhanced by our own experience and respect for others.
For further information visit www.theconceptlounge.com
About Seymourpowell – the shape of things to come
Seymourpowell is one of the world’s leading design and innovation companies. Founded in
1984 by Richard Seymour and Dick Powell, the London-based group of award-winning
designers has produced some of the ‘milestone’ products of the last two decades.
Seymourpowell is currently the UK’s number 1 design company (YouGov, Nov 2010). The
company is part of the Loewy Group.
Seymourpowell is currently 85 people, combining a design studio, research centre, materials

3. library and prototyping workshop.
Seymourpowell has a unique holistic approach to design and innovation, which combines in
depth experience and up to date intelligence about people, markets and businesses. The
company has the ability to forecast and interpret the vital implications of behaviours and
work out future scenarios to give its clients the confidence and reassurance they are making
the right decision.
Seymourpowell is skilled in exploiting ideas that create real value and always look to move
clients forward creatively. Seymourpowell is not just a company of visionary thinkers, but
future ‘doers’. Ultimately, Seymourpowell is about making things better: better for people,
better for business and better for the world.
Specialisms include design innovation, transportation design, ethnographic user research,
strategy and new product development (NPD), trends and forecasting, product design and
development, 3D structural design and 2D graphic design.