Presentation gave by Mark Cochrane on An overview of Asia’s Exhibition Industry and India’s role in it during Expo Summit 2010, held on 4-5 June 2010, New Delhi, India.

1. 2010/6/8
Trade Fairs in Asia:
Results of the 6th annual survey
Prepared by Business Strategies Group Ltd.
4th June 2010
Report background
• Prepared by BSG since 2004
• Published jointly with UFI
• Draws on BSG’s exhibition database
developing since 2001
• Covers 15 key markets in Asia
• Focuses on B2B exhibitions >2,000 sqm
• Excludes B2C events
4th June 2010 v1.0 2
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2. 2010/6/8
Highlights of 2009 Trade Fair
Industry in Asia Report
• Nearly 1800 exhibitions identified
• 14.9 mil m2 sold in 2009 – up 3.8%
• 5% of that space was sold in India
• Revenues US$3.41 billion – flat y-on-y
• 5% of revenues generated in India
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Top 5 markets ranked by net size
Estimated annual size in m2
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000 Estimated annual size in
4,000,000 m2
3,000,000
2,000,000
1,000,000
0
China Japan Hong Korea India
Kong
4th June 2010 v1.0 4
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3. 2010/6/8
Top 5 y-on-y change in
net size
Estimated size 2008 vs. 2009 in % change
50%
45%
40%
35%
30%
Estimated size 2008 vs.
25%
2009 in % change
20%
15%
10%
5%
0%
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Change in net size: ’09 vs. ‘05
Top 5 exhibition space sold % change
140%
120%
100%
80% Estimated size 2005 vs.
60% 2009 in % change
40%
20%
0%
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Th
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Vi
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4. 2010/6/8
Growth in Asia 2005-2009
16,000,000
14,000,000
Estimated annual size in m2
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
2005 2006 2007 2008 2009
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Change in U.S. 2000-2009
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5. 2010/6/8
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Markets ranked by revenues
Top 5 markets by revenues 2009
1,200,000,000
1,000,000,000
800,000,000
Estimated annualised
600,000,000
revenues (US$)
400,000,000
200,000,000
0
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Ja
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Au
Ho
4th June 2010 v1.0 10
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6. 2010/6/8
Markets ranked by capacity
Top 5 markets by capacity
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000 2010 Total gross indoor
2,000,000 size in m2
1,500,000
1,000,000
500,000
0
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In
Ch
Ko
Ja
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Th
4th June 2010 v1.0 11
Capacity in China
7,000,000
6,000,000
5,000,000
4,000,000 Rest
China
3,000,000
2,000,000
1,000,000
0
2004 2005 2006 2007 2008 2009 2010 2011
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7. 2010/6/8
10 largest exhibition centres in Asia
Region City Exhibition Centre
1 China Guangzhou Chinese Export Commodities Fair Ground - Pazhou complex
2 China Shanghai Shanghai New International Expo Centre (SNIEC)
3 China Guangzhou Chinese Export Commodities Fair Ground - Liuhua complex
4 Thailand Bangkok IMPACT
5 China Yiwu Yiwu International Expo Centre
6 China Chengdu New International Convention and Exhibition Center (Century City)
7 China Shenyang Shenyang Exhibition Center
8 China Shenzhen Shenzhen Convention & Exhibition Center
9 China Beijing New China International Exhibition Center (NCIEC)
10 Singapore Singapore Singapore Expo
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Top 5 industries by space sales
Industry Estimated annual size in %
1 Engineering, Industrial, Manufacturing, Machines, Instruments, Hardware 10.4%
2 Furniture, Interior design 10.2%
3 General 8.7%
4 Food and Beverage, Hospitality 6.5%
5 Textiles, Apparel, Fashion 6.1%
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8. 2010/6/8
India – key metrics
2009 2005 Growth
Net sqm sold 703,500 475,250 48%
Revenues 142,545,750 63,887,000 123%
Capacity (sqm) 257,457 217,457 18%
No. venues 12 11 9%
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Top 5 categories in India
1. Premiums, household, gifts & toys
2. Industrial machinery & equipment
3. Textiles, apparel and fashion
4. Construction and infrastructure
5. General goods
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9. 2010/6/8
Full year outlook for 2010
• Key trade fair growth drivers:
– Economic growth in Asia outpaces
rest of world
– International organisers look to Asia
– New venue capacity some markets:
• Additional capacity slowing vs. past
• Marina Bay Sands in Singapore
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Outlook for 2010
• Threats to growth:
– Continued weakness in Europe & U.S.
economies
– Potentially weak recovery in Asian
exports – especially if sovereign debt
crisis worsens
– Likely continued economic weakness
in some large markets (esp. Japan)
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10. 2010/6/8
Outlook for 2010
• Strong economic growth in key
markets to drive industry:
– India 8.8%, China 10%
• Hong Kong, Korea, Taiwan to
return to solid GDP growth
expected to be 4%-6%
• BSG’s initial forecast for trade fair
growth is higher than 2009
4th June 2010 v1.0 19
Thank you
We would be pleased to take
your questions and comments
at this time.
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