Developing a solid social media strategy that will help generate revenue. Presented by digital marketer Genia Stevens. Visit her at: belwahmedia.com https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/ http://linkedin.com/in/gvstevens Contact Genia if you need a speaker: genia@belwahmedia.com

1. Developing a
Revenue
Generating
Social Media
Strategy
Presented by: Genia K. Stevens, MBA
608.466.7612
gks@geniastevens.com

2. Q: What’s the benefit of your
brand utilizing social media?
A: People talk. They’re talking to each other
about your brand on social networks. You can
be a part of that conversation.

3. Before you get too
excited . . . STOP!
Make a plan.
Develop your social
media strategy.
Developing a strategy
helps you avoid pitfalls
down the road.

4. To Develop a Revenue Generating Social Media
Strategy, Your Strategy Will Address These
Questions:
•Who’s your target market?
•Who are you?
•What are you trying to accomplish?
•Who will create, implement and manage
your campaign?
•What tools will you use?
•Where will your content come from?
•What milestones will you establish
•How will you measure your progress?
•How will you manage your brand’s reputation?

5. Who’s Your Target Market?
•Determine your target market
•What social networks do they use?
•How will you locate them on the various social
networks?
•How will you approach them?
•When will you approach them?

6. Who
are
you?
•What does your organization/company do?
•How does it benefit your target market?

7. Who Will Create, Implement and Manage
Your Campaign?
•Senior level marketing staff (create)
•Mid level marketing staff (implement)
•Entry level marketing staff (manage
ongoing tasks)
•Interns (manage ongoing tasks)
•Outsourced 3rd party (create,
implement or manage ongoing tasks)
•Knowledgeable
•Passionate about building and
maintaining relationships

8. What Tools Will You Use?
•Blogs
•Your web site
•Video sharing web sites
•Social networking web sites
•Social media press releases

9. Where Will Your Content Come From?
•Articles
•Blog posts
•Videos
•Press releases
•News from trusted and reliable resources
•E-Newsletters you subscribe to
•Pictures
•Contests
•Surveys (quantitative and qualitative)
•Share your connections’ content

10. What Milestones Will You Establish?
•Establish timeframes for accomplishing
major goals (3 months, 6 months)
•Time milestones with product/site
launches
•Establish weekly and monthly tasks

11. How Will You Measure Your Progress?
•Use Bit.ly (or similar URL shortener)
•Track how often your content is shared
•Monitor level of engagement
•Install Google Analytics
•Utilize Facebook fan page insights
•Track community growth
•Track sales related to social media activity
•Track leads obtained using social media activity

12. How Will You Manage Your Brand’s Reputation?
Assign a person or team to do the following:
•Stay alert on the various social networks
•Subscribe to Google alerts
•Monitor brand mentions on all social
networks
•Put out fires quickly
•Respond to questions/comments
about your company/product

13. Brands that take the time to write a solid social
media strategy:
1. Develop great relationships with their social
community
2. Avoid common pitfalls that damage their brand
3. Create great content that get their community engaged
and keep them engaged
4. Turn their community members into brand
ambassadors who sell their product or service to their
friends and family
5. Increase their revenue and growth by 60% (versus 8%
for businesses that don’t use social media - Marketo
Report, 2010)

14. Questions? Comments?
Genia K. Stevens, MBA
608.466.7612
gks@geniastevens.com
www.GeniaStevens.com
Developing a Revenue Generating Social Media Strategy
Presented April 10, 2012 – via Webinar to Chicago Area Businesses