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Strategie Smart per le aziende italiane,
ecco le soluzioni che trasformano l'impresa

Lorenzo Fava
Collaboration Sales Specialist - Italy
24 ottobre 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

1
La Nuova Normalità......
Mercati Remoti

Riduzione degli staff Erosione del Fatturato
e del Margine

Crisi Economica
Credit Crunch
Globalizzazione
Incertezza
Riduzione dei Budget

Competizione
Feroce

Volatilità

.....è molto complicata
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

2
.....e molto nuova!
Conoscenza

Glocal

Mobilità

Social Network

Condivisione

Formazione
Continua
Video
Tempo Reale

Virtualizzazione

Comunità

Network Effect

Crowdsourcing
Digitalizzazione
Blog e Wiki
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

Interage

Web 2.0
3
Nella Knowledge Economy le Aziende devono
reinventarsi ogni 3-5 anni o rischiare di essere
superate
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

4
Nella Social Economy le Aziende devono ridefinire
il proprio paradigma di relazione con tutti gli
stakeholders e non solo con i propri clienti
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

5
Every
Business
is Digital
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

6
Every Company

is Digital
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

7
Every
Job is Digital
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

8
Every
Process
is Digital
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

9
Shadow IT
E’ l’Information Technology non
gestito dalle divisioni IT
Entro il 2020 rappresenterà il
90% degli acquisti IT
Line of Business
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

10
© 2013 Cisco and/or its affiliates. All rights reserved.
2011

Cisco Confidential

11
La Scelta

© 2011 Cisco and/or its affiliates. All rights reserved.
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

12
12
SCELTA E FLESSIBILITA’

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

1313
DIMINISHING IMPORTANCE
“Software made by Microsoft now
runs on less than a quarter of
Internet devices—down from
over 90% just 4 years ago.”
–CNET

Source: Gartner, IDC, Apple, Google, Enders Analysis
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

14
..
If you count Smartphones, and Tablets, Microsoft is 20% of the “daily computing devices” that users interact
with…

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

15
L’approccio Cisco, completo
…e svincolato dal device

© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

16
#1 IP Telephony

© 2013 Cisco and/or its affiliates. All rights reserved.

17
#1 TelePresence

© 2013 Cisco and/or its affiliates. All rights reserved.

18
#1 Web conferencing

© 2013 Cisco and/or its affiliates. All rights reserved.

19
#1 Contact Center

© 2013 Cisco and/or its affiliates. All rights reserved.

20
#1 Unified
Communications

© 2013 Cisco and/or its affiliates. All rights reserved.

21
Cisco Collaboration
Nativamente
Standard

Presence
Voce
Video
IM
Unified
Collaboration
Infrastructure
On Premises

© 2013 Cisco and/or its affiliates. All rights reserved.
2011

Hybrid

Cloud

Cisco Confidential

22
un futuro molto prossimo…
ogni device … ogni browser

Cisco Jabber

© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

23
“WebRTC	
  is	
  a	
  new	
  front	
  in	
  the	
  long	
  war	
  
for	
  an	
  open	
  and	
  unencumbered	
  web”	
  
Brendan Eich
- Mozilla CTO and inventor of Javascript

© 2013 Cisco and/or its affiliates. All rights reserved.
2011

Cisco Confidential

24
Reinventing Collaboration with Consumers
Consumer

Public Internet
Public Internet

Contact Center

© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

25
Immaginate un mondo dove il vostro telefono, il
Televisore ed il computer possono tutti
comunicare su una piattaforma comune.
Immaginate che sia facile aggiungere il video, la
chat e peer-to-peer data sharing alle vostre
applicazioni web. Questa è la vision di WebRTC.

© 2013 Cisco and/or its affiliates. All rights reserved.
2011

Cisco Confidential

26
Cisco Business Edition 6000
La soluzione smart per l’azienda italiana

© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and/or its affiliates. All rights reserved.

27
New

Call Control
CUCM

Voicemail
Unity Connection

1000 Users

1000 VM/
UM Users

Virtualized: Hypervisor
installed
Convenient:
Application install files
loaded
© 2013 Cisco and/or its affiliates. All rights reserved.

IM &
Presence

1000 IM&P
Users

Paging

Contact
Center CCX

Emergency
Responder
CER

Video
Interworking
VCS

50
Users /
Group

100
Agents

1000
Phones

100 Traversal &
100 nonTraversal

Provisioning
PCP

1000 Users

Other
Collaboration
Applications

Cisco or CDN
Partner

Medium Density Server: up to 1200 devices
(4 applications + management)
High Density Server: up to 2500 devices
(8 applications + management)
New

Cisco Confidential

28
Cisco IP and Client Portfolio

Business
Communication

Basic Voice
Communication

Cisco Unified IP
Phone 6900 Series

Cisco Unified SIP
Phone 3900 Series

Advanced Professional
Media

Advanced Business
Communication

Cisco Unified IP
Phone 8800 & 8900
Series

Cisco Unified IP
Phone 7900 Series

Advanced
Collaborative Media
Cisco Unified IP Phone
9900 Series

Telepresence Desktop,
Meeting Room,
Endpoints
Cisco EX, MX, SX &
CTS Series

c

Cisco Desktop Collaboration Experience DX600

Cisco Jabber on Any Device
New Unified IP Endpoints Introduced within the Last 2 Months
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

29
29
Enabling In-Person Experiences for All
Immersive

Multipurpose

Personal

Solution
SX20
Quick
Set

EX60 / 90
Profile
Dual 65 / 55

C90
C60
C40

TX9000
Cisco Jabber
Video for
TelePresence
Profile
65 / 55 / 42

Vertical

MX200
MX300

Extensions
TX 1300
Cisco Jabber

Cisco WebEx

Healthcare

Education

© 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

30
Cisco Jabber
Secure Unified Presence, IM, Voice, Video, Messaging, Desktop Sharing, and Conferencing

All-in-One UC Application

One-to-One ⏐ One-to-Few ⏐ Real-Time

© 2013 Cisco and/or its affiliates. All rights reserved.

•  Presence, IM
•  Voice, video, voice messaging
•  Desktop sharing, conferencing

Collaborate from
Any Workspace
•  PC, Mac, tablet, smartphone
•  On-premises and cloud
•  Integration with
Microsoft Office

Cisco Confidential

31
31
Cisco TelePresence MX300 G2
Share
presentations
locally
Replace the
projector

Integrated with your
BYOD for richer
collaboration
Join an audio
conference or dial a
phone
Common CUCM
Dialplan and features

© 2013 Cisco and/or its affiliates. All rights reserved.

Connect with
WebEx users
anywhere
WebEx enabled
Telepresence

Intelligent
Proximity

32
Unified
Collaboration
Infrastructure
On Premises

© 2013 Cisco and/or its affiliates. All rights reserved.

Hybrid

Cloud

Cisco Confidential

33
Cisco Live 2014 arriva a Milano
• 

Milano: Centro Congressi, 27-31 Gennaio

• 

6,500 partecipanti: dagli IT Leader agli Sviluppatori

• 

World of Solutions: oltre 100 POD Cisco e Technology Partner

• 

Uno degli eventi di formazione più innovativi del settore

Presentation_ID

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Public
Thank you.

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Italian SME Digital Transformation Solutions

  • 1. Strategie Smart per le aziende italiane, ecco le soluzioni che trasformano l'impresa Lorenzo Fava Collaboration Sales Specialist - Italy 24 ottobre 2013 © 2013 Cisco and/or its affiliates. All rights reserved. 1
  • 2. La Nuova Normalità...... Mercati Remoti Riduzione degli staff Erosione del Fatturato e del Margine Crisi Economica Credit Crunch Globalizzazione Incertezza Riduzione dei Budget Competizione Feroce Volatilità .....è molto complicata © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 2
  • 3. .....e molto nuova! Conoscenza Glocal Mobilità Social Network Condivisione Formazione Continua Video Tempo Reale Virtualizzazione Comunità Network Effect Crowdsourcing Digitalizzazione Blog e Wiki © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. Interage Web 2.0 3
  • 4. Nella Knowledge Economy le Aziende devono reinventarsi ogni 3-5 anni o rischiare di essere superate © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 4
  • 5. Nella Social Economy le Aziende devono ridefinire il proprio paradigma di relazione con tutti gli stakeholders e non solo con i propri clienti © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 5
  • 6. Every Business is Digital © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 6
  • 7. Every Company is Digital © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 7
  • 8. Every Job is Digital © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 8
  • 9. Every Process is Digital © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 9
  • 10. Shadow IT E’ l’Information Technology non gestito dalle divisioni IT Entro il 2020 rappresenterà il 90% degli acquisti IT Line of Business © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 10
  • 11. © 2013 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Confidential 11
  • 12. La Scelta © 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 12
  • 13. SCELTA E FLESSIBILITA’ © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1313
  • 14. DIMINISHING IMPORTANCE “Software made by Microsoft now runs on less than a quarter of Internet devices—down from over 90% just 4 years ago.” –CNET Source: Gartner, IDC, Apple, Google, Enders Analysis © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. .. If you count Smartphones, and Tablets, Microsoft is 20% of the “daily computing devices” that users interact with… © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. L’approccio Cisco, completo …e svincolato dal device © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. #1 IP Telephony © 2013 Cisco and/or its affiliates. All rights reserved. 17
  • 18. #1 TelePresence © 2013 Cisco and/or its affiliates. All rights reserved. 18
  • 19. #1 Web conferencing © 2013 Cisco and/or its affiliates. All rights reserved. 19
  • 20. #1 Contact Center © 2013 Cisco and/or its affiliates. All rights reserved. 20
  • 21. #1 Unified Communications © 2013 Cisco and/or its affiliates. All rights reserved. 21
  • 22. Cisco Collaboration Nativamente Standard Presence Voce Video IM Unified Collaboration Infrastructure On Premises © 2013 Cisco and/or its affiliates. All rights reserved. 2011 Hybrid Cloud Cisco Confidential 22
  • 23. un futuro molto prossimo… ogni device … ogni browser Cisco Jabber © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  • 24. “WebRTC  is  a  new  front  in  the  long  war   for  an  open  and  unencumbered  web”   Brendan Eich - Mozilla CTO and inventor of Javascript © 2013 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Confidential 24
  • 25. Reinventing Collaboration with Consumers Consumer Public Internet Public Internet Contact Center © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • 26. Immaginate un mondo dove il vostro telefono, il Televisore ed il computer possono tutti comunicare su una piattaforma comune. Immaginate che sia facile aggiungere il video, la chat e peer-to-peer data sharing alle vostre applicazioni web. Questa è la vision di WebRTC. © 2013 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Confidential 26
  • 27. Cisco Business Edition 6000 La soluzione smart per l’azienda italiana © 2013 Cisco and/or its affiliates. All rights reserved. Cisco and/or its affiliates. All rights reserved. 27
  • 28. New Call Control CUCM Voicemail Unity Connection 1000 Users 1000 VM/ UM Users Virtualized: Hypervisor installed Convenient: Application install files loaded © 2013 Cisco and/or its affiliates. All rights reserved. IM & Presence 1000 IM&P Users Paging Contact Center CCX Emergency Responder CER Video Interworking VCS 50 Users / Group 100 Agents 1000 Phones 100 Traversal & 100 nonTraversal Provisioning PCP 1000 Users Other Collaboration Applications Cisco or CDN Partner Medium Density Server: up to 1200 devices (4 applications + management) High Density Server: up to 2500 devices (8 applications + management) New Cisco Confidential 28
  • 29. Cisco IP and Client Portfolio Business Communication Basic Voice Communication Cisco Unified IP Phone 6900 Series Cisco Unified SIP Phone 3900 Series Advanced Professional Media Advanced Business Communication Cisco Unified IP Phone 8800 & 8900 Series Cisco Unified IP Phone 7900 Series Advanced Collaborative Media Cisco Unified IP Phone 9900 Series Telepresence Desktop, Meeting Room, Endpoints Cisco EX, MX, SX & CTS Series c Cisco Desktop Collaboration Experience DX600 Cisco Jabber on Any Device New Unified IP Endpoints Introduced within the Last 2 Months © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 29
  • 30. Enabling In-Person Experiences for All Immersive Multipurpose Personal Solution SX20 Quick Set EX60 / 90 Profile Dual 65 / 55 C90 C60 C40 TX9000 Cisco Jabber Video for TelePresence Profile 65 / 55 / 42 Vertical MX200 MX300 Extensions TX 1300 Cisco Jabber Cisco WebEx Healthcare Education © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
  • 31. Cisco Jabber Secure Unified Presence, IM, Voice, Video, Messaging, Desktop Sharing, and Conferencing All-in-One UC Application One-to-One ⏐ One-to-Few ⏐ Real-Time © 2013 Cisco and/or its affiliates. All rights reserved. •  Presence, IM •  Voice, video, voice messaging •  Desktop sharing, conferencing Collaborate from Any Workspace •  PC, Mac, tablet, smartphone •  On-premises and cloud •  Integration with Microsoft Office Cisco Confidential 31 31
  • 32. Cisco TelePresence MX300 G2 Share presentations locally Replace the projector Integrated with your BYOD for richer collaboration Join an audio conference or dial a phone Common CUCM Dialplan and features © 2013 Cisco and/or its affiliates. All rights reserved. Connect with WebEx users anywhere WebEx enabled Telepresence Intelligent Proximity 32
  • 33. Unified Collaboration Infrastructure On Premises © 2013 Cisco and/or its affiliates. All rights reserved. Hybrid Cloud Cisco Confidential 33
  • 34. Cisco Live 2014 arriva a Milano •  Milano: Centro Congressi, 27-31 Gennaio •  6,500 partecipanti: dagli IT Leader agli Sviluppatori •  World of Solutions: oltre 100 POD Cisco e Technology Partner •  Uno degli eventi di formazione più innovativi del settore Presentation_ID © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public