3. CREATIVITY DIFFERENT
FROM INNOVATION?
Ideas are not enough :
- Ideation is abundant, implementation is scarce
- Ideas do not implement themselves, people
implement ideas
A form of irresponsibility :
- Creative ideas but no follow through
- Relationship of irresponsibility to ideation
Psychology of the creative type :
- Freewheeling ideas and fantasies
- Responsibility of implementation is a risk
4. CASE STUDY
TATA NANO “THE PEOPLE‟S
CAR”
An idea converted into innovation
Inspiration of this idea:
1. Unfulfilled need of customers
2. Unfulfilled need of safe, affordable, all weather alternative.
Ratan Tata‟s idea was implemented by his Tata Motors Team
Areas of innovation:
1. Price
2. Target cost approach
3. Promotion
4. Place / result
5. It broke the following myths:
Cheap means unsafe
Rear engine cars are unsafe
Nano will create more pollution
It will have no storage space
6.
7. • COMPANIES APPROACH CREATIVE
PEOPLE FOR ADVICES.
• CREATIVE PEOPLE DON‟T TAKE
RESPONSIBILITIES
• CREATIVE EXECUTIVE…….THE
COMPANY‟S MALCONTENT.
• THE MOST CREATIVE MEN ARE ALWAYS
COMPLAINING.
8. PROBLEMS WITH CREATIVITY
WHY ARE THE CREATIVE DOORS
CLOSED??
WHAT PROBLEMS DOES A CREATIVE
IDEA FACE IN AN ORGANIZATION?.
TWO WAYS OF MAKING AN IDEA
USEFUL
A PRACTICAL IDEA CAN CHANGE YOUR
LIFE.
10. BRAND-CREATOR
HAPPY CREATIVE SERVICES
'Don't shop, Flipkart it!„
For the current shoppers of flipkart.com
11. Making Ideas Useful.
What is the answer for the man with a new
idea?
• He must work with the situation as it is.
• Behave responsibly.
12. Deciding Factors:
Position and Idea.
Complexity of the Idea.
Nature of the Industry.
Attitude and Job of the Person.
Need For Discipline
Parkinson‟s Flaw
From Creativity To Innovation
13. CREATION GONE WRONG
AAKASH TABLET
35$- low priced tablets
Ambition Not Enough
Reasons for failure- poor hardware, poor
connectivity, low memory
No Entertainment, Comparable to mobiles.
