PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.

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Bernhard Lehner

Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.

Marketing Tecnología Diseño

> PR forStartups
AustrianStartups Stammtisch
November 19th, 2013

>
Hi, I´m Bernhard (Lehner).
Professional communicator since 15+ years
Doing Startup PR since 7+ years (123people,
Runtastic, wikifolio, wikitude, tripwolf, KochAbo...)

>

started 2007
exited 2010

50 mio. visits
every month

>
The 123people Marketing Channels

PR
SEO

>

Results of the Launch PR
Campaign of 123people.at

> Great Story
Relevant Facts & Figures

David vs. Goliath
Addinglocalvalue

> We did the PR Homework
Learn to write good press releases

Provideprofessionalpics
Respondquickly

> Easy access to information
Set up a proper media corner

Place itabove the fold, on your homepage

> Know your journalists
Who ist interested in your topic?

Know the journalists work
Don´t send wrong messages to wrong people

> Customize your pitch
Don´t spread & pray

Brief the founders
Ask the journalists what he needs

>
Thank you!
@bernhardlehner
bernhard@i5comm.com

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