Social Media Strategies for highly sucessful Virtual Events
1. Social media strategies for highly
successful virtual events
Axel Schultze
Founder
Social Media Academy
Xeesm.com/AxelS
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2. Social Media Academy
• Social Media Specific Trainings
• Over 3,000 participants from 24 countries
• Social Business Master Class
• Social Media Strategist Certification
• Corporate Social Media Education
• Channel Empowerment Programs
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4. The model of influence has changed
Inquiry flow over time • 1990’s
1000
– Source: Technology magazines
+ Internet reg. pages
800
– Influencer: Media
+ TV commercials
600 – How: Inquiries through fax
+ Tradeshows ????
400
• 2000’s
+ Bill boards
200
0
News paper – Source: Internet websites
1960 1970 1980 1990 2000 2010 – Influencer: References, Vendor presence
– How: Inquiries through online forms
• 2010’s
– Source: Search & Social Media
– Influencer: User generated content
– How: Direct request with SKU and price
expectation
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7. The influential forces 2000
• Industry Analysts
• TV
• Print media
• Internet
• Email marketing
• The industry boosted with
10,000 watt speakers at my
friend who barely has 1 watt
to respond
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8. The influential forces 2010
Today he is listening to a different
group
• Friends, peers, colleagues
• People with real experience
• People with expertise
• People who others trust
• They still have only 1 watt – but
together it’s a 500 Million Watt
noise level
• The 10,000 watt are just a faint
background noise if anything
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10. Event preparation history
• If you still do what most did in the last 10 years, blast
out an invite, ask a call center to follow up, send
another reminder…
• You end up with … what 50 attendees?
• And then what?
– Follow up calls?
– Follow up email shots?
– Follow up…?
• Many just gave up – “online is not working for us”
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12. Online Events using social media
• “Online” is the preferred way to gain knowledge and
experience
• Online is the least effort for the audience
• Provides you global reach
• You should get to 250 – 750 attendees each webinar
• You should be able to do annual events with 5,000 –
15,000 people
• Social media is not just a new arrow in your quiver
it’s an all new bow
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14. Step by step engagement
Event Preparation
• Tune into the 500 Million watt conversation
Have everybody who can possibly help be part of it
Event Execution
• Make sure everybody participating can be actively
engaged in the event
Post event engagement
• Now the real business actually begins
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15. Event preparation, a socially concerted effort
• Connections
– Be approachable
– Know your team
– Have your platforms
• Create buzz
– With your “army” Logo Here
Xeesm.com/AxelS
16. Professional Social Engagement
• Know your audience
• Be sure you know their social
networks
• Know what is on top of their mind
• Engage socially
• Build multiple “Flights™”
• Share, help, explain, ask…
• You can reach 60 people an hour,
480 a day, 5,000 a month. With
20 people you can reach 100,000
people in 30 days.
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17. Event Execution
• Online events allow for online participation
– More people can ask questions through Twitter
– More people can answer
– More people will notice using hash tags #on24
– More people share their opinion
• Make it a 500 Million Watt event
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18. Event content amplification
• Got amplifiers?
Amplify everything
– Encourage the audience to tweet and re-tweet
– Have your team tweet and re-tweet
– Blog right at the event and share it through all media
– Post the presentations as they are going on and make sure
people find it
– Put it on Facebook, LinkedIn, Twitter, YouTube, make life
streams if possible…
• You have a powerful army who will help
– Encourage all speakers to talk about it
– Encourage all partners to promote it
– Encourage your customer advocates to spread the word
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19. Leverage monitoring tools
Track everything from day one
Catch discussions around your event
Be always on and provide feedback to your team
Win back influence!!!
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21. Professional Follow Up Through Socializing
• Let’s go back to our Flights!
• We want to visit all
attendees and ask them
individually for feedback –
pleeez no survey
• We continue the
engagement by extending
the discussions to a 1:1
• We are now in a customer
engagement with 100% of
our audience – within one
week! Focus
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22. Resources – Connections
• http://bit.ly/vue2010
• Http://socialmedia-academy.com
• Http://xeesm.com
• http://xeesm.com/AxelS
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23. Summary
You can’t direct the wind…
…but you can adjust your sail
• Keep in mind – it’s still a numbers game
– Reaching 60 contacts an hour
– Getting to 100,000 with a team of 20
• Setup professional social business tools
– Enable the team to succeed
– It’s a new world that needs new tools
• Be very focused in your effort
– Nobody wins by accident
• Get in touch http://xeesm.com/AxelS
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24. Join me in the Networking Lounge
Presentation for download:
http://bit.ly/vue2010
+1 (650) 384-0057
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http://xeesm.com/AxelS
25. About
The Social Media Academy is considered the world wide leading education and
research institute for applied social media in business. It is providing education for
business professionals from all industries on how to best apply social media to their
respective organizations. The main emphasis is to help business managers and
consultant to get a comprehensive insights and hands on experience through
collaborative workshops in strategy development, planning, execution, tools selection,
resources allocation as well as reporting. Attendees get to use leading methodologies,
models and frameworks such as the social media strategy framework, the four
quadrant assessment methodology or the NCP model and other strategic tools to
create successful social media engagements.
The Social Media Academy is based in Palo Alto, California. For more information go to
http://www.socialmedia-academy.com
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