1. mobilize your ideas

2. About us
Content.
About Us
About our App Store Distribution Services
- Introduction
GG App Store Distribution Services
– Summary of our offering
Key Deliverables
Technical Specifications
Reporting
Key Timings
Costing
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3. About Us.
Who we are & what we do
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4. About us
About us.
Who we are & what we do
Golden Gekko is the leading mobile application solution provider in Europe and North
America with offices in London, New York, Barcelona and Phnom Penh, Cambodia.
Golden Gekko has developed more than 400 apps, including many of the world’s biggest
brands, just in the last 12 months.
Our team consists of over 130 people including software developers, user experience
designers, testers, producers and sales people from 20+ nationalities that love and breathe
mobile apps and services.
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5. About us
About us.
Golden Gekko and app development history
We’ve been developing mobile apps since 2005 when only a few industry experts knew
what they were.
Today our clients include well over 100 brands and media agencies across the world
covering operators, device manufacturers, FMCG brands, fashion & retail brands, travel
industry, pharmaceuticals, fast food restaurants, beverages, automotive, media, enterprise
software, governments, publishers, financial institutions, sports and more.
Using the latest technology, user interface design and development methodologies we
deliver mobile apps and mobile websites for mobile devices and OS including iOS, Android,
Java, Blackberry, Symbian, Windows Mobile, HP/Palm WebOS and Samsung Bada that
often have complex back-end integrations.
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6. Cross platform specialists since 2005
Team of 130+ people across 5 offices
400+ apps -> past 12 months
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7. More than 100 brands and agencies have put their trust in us.
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8. Topic.. Special Metric, etc
Please specify special topics or delete this slide
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9. Case studies.
Sample references.
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10. Case studies
Bacardi
Background
The app lets you search by name, ingredient, or cocktail
style to narrow down your choices. You can flick trough the
entire cocktail list, or simply shake your phone for a cocktail
suggestion. Find out what’s hot with today’s Top 25 cocktails.
Once you’ve found the perfect cocktail, share it with your
friends.
You can make dozens of cocktails with recipe details and
easy instructions
Learn the secrets behind some of Bacardi’s legendary
cocktails with mixologist video guides
Explore a real-time list of the Top 25 cocktails
Search for a cocktail name, ingredient, and more
Get a recommendation by shaking your phone to get a
cocktail suggestion
Create a shopping list and check off the ingredients as you
buy them
Share recipes with your friends through e-mail, Facebook or
Twitter
Devices: Android, Blackberry and 90% if Java devices (Nokia,
Samsung, LG, Motorola, etc)
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11. Case studies
Absolut Vodka
Background
Absolut Vodka has a long and proud history of
innovative and award winning campaigns in print and
more recently digital marketing. It was a therefore a given
that Absolut would deliver a mobile campaign but only
when it would be possible to do something that truly lived
up to the brand perception.
Results
Within 3 months after launch the mobile service had
over 20.000 visits to the mobile web site, 10.000
downloads of the application and over 35000 exposures*
of the Absolut drinks guide.
The number of downloads vastly exceeded the target
among Absolut Access users. In addition to this the
download success rate from m.absolut.com was 74%,
exceeding all our hopes for the US market considering
the high proportion of low-end devices and several
carriers only supporting Brew in a closed garden
environment. As a bonus 19% of the visitors to
m.absolut.com have also downloaded extra content such
as ringtones, wallpapers and bar mixing videos. 11

12. Malibu Bowling Case studies
Client – Malibu Kahlua (USA)
IPhone and java based bowling game
developed with Great Works to promote
Malibu’s two flavors, coconut and melon.
Game launched and available in
the USA and Canadian AppStore
with over 8M downloads
80% of users played
multiplayer with a friend
promoting the game further
Features:
 Malibu branded bowling game
 User bowls against Malibu bottles instead of pins
 Modes for one and two players
 Selection of the ball (coconut or melon)
 Selection of game background (one of five)
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13. Vodafone McLaren Mercedes Case studies
Client: OMD International
Challenge: Leverage the Vodafone McLaren
sponsorship to build brand awareness and
reach min 0.5m customers
Budget: 60.000 euro over 5 months
Launched: June 2009
Solution
• Mobile app with exclusive news and behind the
scene interviews with Lewis, Heikki, the pit crew
and lots more.
• Daily team news, Formula 1 news, real time race
information, results, championship standings and
new videos added throughout the season.
Delivered for Java and Widget
• Distributed via SMS, Web, Appstores, Bluetooth,
etc
• Application launched on 10 territories
• Over 600.000 successful downloads to date
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14. Case studies
TOYOTA Yaris
Background
The New Toyota Yaris See the new Toyota Yaris in
all its glory with the new Yaris App
Download the new Yaris App and you can:
- View photos of the new Yaris
- View video on the Yaris in action
- Play Yaris game
- Share on Facebook
- Read all the stats you’d want to know
Results
Launched one week ago. No results available yet.
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15. Case studies
Mango MNG
Background
For Mango and in collaboration with Vasava, we
developed an innovative application for Mango which
allows the user to “try on” the clothes before buying with
the fun mix and match section, browsing the collection,
finding the nearest store and purchasing items on the go.
Results
300.000+
iPhone downloads within the first three months
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16. Case Studies
O2 Priority Moments
Background
Priority Moments is a clever new mobile service just
for O2 customers. It brings you great nearby offers and
experiences exclusive to O2, with a handful picked from
the best already in the market - from some of the UK’s
most well-loved brands. Launched in July 2011.
Developed by Golden Gekko for iPhone and Android
Result
500,000+ registrations in the first month
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17. Case Studies
My Dog
Background
My Dog is a social mobile platform for dog lovers.
Allowing users to connect with dog-loving friends, share
photos, discover dog friendly places, get dog care advice
from professionals. The app users location and your dogs
profile to provide relevant information designed for your
dogs needs
Developed by Golden Gekko for iPhone and Android
Launched August 2011
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18. Case Studies
Golf Match Mobile Web
Background
Tribal DDB wanted maximum, reach
and a great user experience for a
small budget on behalf of their
client…
XHTML and HTML5 mobile websites
launched in the UK with traffic form
web, opt-in program and search.
Result
Generating target test drives and
subsequent sales.
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19. How we work.
Identifying the use cases, our design, our way of
working and quality assurance process overview
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20. 1 How we work
Mapping the customer touchpoints
Identifying the use cases
• Magazines/TV/Fashion shows
8 • Social Networks 2
• Friends & Family • TV
• Billboards/Outdoor adverts
• Reminder to come back • Magazines
• Special offers in your store • Online (Web or Mobile)
• Exclusive opening hours • Youtube
• New collections/products • E-mail/SMS Cooupon/voucher
Inspire
Keep
Engagin Adverts
g
• Browsing
• Wear the products products/fashion
• Product/Service feedback • Store locator
• Finding if/where
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• Review/Rate products
Post Customer Online product available
3
• Share info/photos
Visit • Shop online
about products with
friends
Journey • Community (social
media room)
Cashier Outside
Store
• Paying for the products In Store
• Signing up for loyalty program • Window shopping
• Returning products • Interact outside of opening
• Requesting assistance (size, etc) hours
• Coffee shop nearby talking
• Finding what you want about what to buy
(size, color, etc)
6 • Assistance from staff 4
• Free browsing
• Trying on the clothes
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21. How we work
Golden Gekko
Design process.
Explanation
We encourage the process to be as collaborative as possible .- You are experts in your
business and we need to learn from that expertise to incorporate
Step 1 is we present our proposed high level concept.
Steps 2, 3 and 4 are driven by our collaboration with you to find the full solution to fulfil your
objectives.
High level Designs & Art Complete Complete
concept definition Wireframes designs
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22. How we work
Golden Gekko
Project methodology
Explanation
At Golden Gekko we work very closely with the client, eliminating misunderstandings and
increasing communication.
We work in very short iterations, usually hours or at the most days, ensuring that we can
get rapid feedback on the applications. If we are heading in the wrong direction according to
the client's expectations, it will not be for very long.
We identify the core product functionality as expected by the client, as early as possible, to
enable early customer road testing. We develop secondary functions once the target users
have experienced how the main functions work in real life.
We prefer to have a transparent dialog with our customers through the development
process discussing around the actual product instead of specifications solely. This allows us
to deliver the right product at the right time with exceptional quality.
Our development methodology is based on more than 6 years of research and best practice
case studies of major corporations including Ericsson, ABB and Vodafone at one of the leading
software engineering universities in the world.
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23. How we work
GG QA phases.
Acceptance Maintenance
process Pre testing Early testing Mature testing
testing testing
Jira smoke test Jira smoke test
input Jira kick-off task Jira tasks Jira tasks Jira tasks
task task
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases test cases test cases test cases test cases
QA Manager QA Manager QA Manager QA Manager QA Manager
activity
selects test lead selects test lead selects test lead selects test lead selects test lead
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO
Test lead writes Test lead writes Test lead writes
test cases test cases test cases
Test lead Test lead
presents project presents project
to QA to QA
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
output Test cases
meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases test cases test cases test cases test cases
Test lead Test lead
presents project presents project
to QA to QA
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24. Critical Success Factors
End-to-end experience –
mobile is everywhere
Simplicity -> Consumers want an app/site
that is as easy to use as their desktop app
Customers expect same functionality/content
on mobile as online
User Interaction -> Needs to be treated different between
platforms, screen sizes and input (Tablets, touch screen, Qwerty, etc)
Reliability -> Key to success (off-line, crashes, etc)
– must test on target devices
Speed -> Performance make a huge
difference 24

25. Technology
Delivering complex solutions in the fastest way
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27. All platforms provide different features, interfaces and capabilities. The Golden Gekko
framework enables us to take all of them to a similar starting point and reuse experience and
code across platforms. This way our we optimise efficiency and development time as well as
the app’s operating speed and reliability.
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28. As cross platforms specialists we often integrate with multiple backend servers and data sources where data
can change at any time. For this purpose we have developed GG Server Platform which clearly separates the
client from the backend to manage ever changing environments in the backend without having to make
changes to any of the client sides. 28

29. Commercials
Rate card and cost overview
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30. Commercials
Title Role Hourly rate Daily rate
(EUR) (EUR)
Program Manager Plan and manage projects with multiple work streams 880 110
(e.g. LG or ED)
Project Manager Plan and manage smaller single platform projects 560 70
Technical Project Manager Plan and manage cross-platform projects or projects 760 95
involving back-end
Senior Developer Technical Design, Scope review, Scope sign-off, etc. 760 95
Min 10 years experience.
Developer Lead developer or part of a development team. Min 3 520 65
years experience
Junior Developer Part of a development team. 360 45
Art Director Manage and create graphics including overall concept, 880 110
design guidelines, wireframes, mock-ups and review
the work by the Graphic Designers and Junior
Designers
User Experience Designer Create and give feedback use flows, user interactions 720 90
and wireframes for unique apps
Graphic Designer Create graphics including wireframes, mock-ups and 560 70
design guidelines for apps
Junior Designer Create graphics including mock-ups and edit/manage 400 50
graphical assets for projects
Head of QA Manage the test team and complex test projects 720 90
including coordinating creating use cases, device target
lists, etc.
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31. Commercials
Title Role Hourly rate Daily rate
(EUR) (EUR)
Test Leader Coordinating creating use cases, test planning and 480 60
carries out tests
Tester Carries out tests in accordance with the use cases, 360 45
test plan and device list.
Test Assistant Carries out tests under the lead of a Tester 280 35
Distribution Planner Plans distribution of apps and banner campaigns 600 75
Distribution Manager Carriest out distribution of apps and banner 400 50
campaigns
Senior Business Developer Create strategies and roadmaps and run workshops 960 120
on behalf of clients
Producer Create strategies and roadmaps and run workshops 880 110
on behalf of clients
Partner Create strategies and roadmaps and run workshops 1920 240
on behalf of clients
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32. Next steps
Partnering for success
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33. Next steps
Next steps
Agreed tasks
Introduction to mobile leads in New York
Identify opportunities with global accounts such as Nissan, McDonalds and Monster
Joint workshop and training sessions
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