As mobile continues to drive marketers to improve their relationships with customers, loyalty programs are in the hot seat. Loyalty programs have been successful at rewarding current customers, but aren't believed to be as effective at creating new customers. Only 16% of businesses believe their loyalty programs are meeting their priorities. Now marketers are turning their attention to advocacy marketing as a way to do more than only retain existing customers, but also incentivize loyal fans to act as an extension of the brand.
In this presentation, learn how advocacy marketing can help brands turn loyal followers into a mobile sales force.
5. #AdvocacyWebinar
The Power of Loyalty Marketing
82% of people say they are
"more likely" or "much more
likely" to shop at stores that
offer loyalty programs.
(Source: MarketingProfs)
Americans aged 20-40 say
loyalty programs are one of
the key factors driving them
to complete a purchase.
(Source: Marketing Charts)
82%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
6. #AdvocacyWebinar
The Pros of Loyalty Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
7. #AdvocacyWebinar
The Pros of Loyalty Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
8. #AdvocacyWebinar
The Con of Loyalty Marketing
Customers aren’t
incentivized to share
their brand experience.
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
10. #AdvocacyWebinar
“Advocacy is the highest expression of brand love and therefore,
when nurtured, becomes influence.”
- Ekaterina Walter
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
11. #AdvocacyWebinar
The Power of Advocacy
Brand Advocates spend 2x more than average
customers, and recommend or share 2 to 4x
more than an average customer.
(Source: Deloitte)
92% of consumers trust brand
recommendations from people they know.
(Source: Lithium Technologies)
2x
92%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
12. #AdvocacyWebinar
The Pros of Advocacy Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
13. #AdvocacyWebinar
“Brands should think of themselves not as storytellers but story
builders. We plant seeds of content and let our community build on it.”
- Amy Pascal
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
14. #AdvocacyWebinar
The Pros of Advocacy Marketing
“Facebook is becoming even
more pay-to-play”
“Facebook said it made the
decision to cut the reach of
brands’ promotional posts
following a user survey”
Facebook Organic Reach Decline
Source: Forward Progress
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
15. #AdvocacyWebinar
The Pros of Advocacy Marketing
89% of Millennials trust
recommendations from their
friends or family more than
claims by the brand.
(Source: AdWeek)
89%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
16. #AdvocacyWebinar
The Con of Advocacy Marketing
With great power comes
great responsibility.
328
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
18. #AdvocacyWebinar
How Mobile Takes Advocacy Further
120 million US consumers
use smartphones & tablets
while shopping, browsing
new deals, researching
and buying products.
(Source: eMarketer)
The average
smartphone user
checks their device
221 times per day
(Source: Tecmark)
120M 221x
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
19. #AdvocacyWebinar
How Mobile Takes Advocacy Further
In 2015, for the first time, the
majority of sales in stores will be
influenced by digital media
(Source: Forrester)
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
20. #AdvocacyWebinar
Loyalty vs. Advocacy: Your Decision
Loyalty:
Pro: Incentivizes customer retention
Pro: Rewards through purchases
Con: Not incentivized to share
Advocacy:
Pro: Incentivizes to share brand message
Pro: Overcomes challenges in social media
Con: Possible mobile notification overload
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
27. #AdvocacyWebinar
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Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A