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Square Martini Media
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How To Successfully Ride the Social Media Wave by Angie A. Swartz of Square/Square Martini Media

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WPAHow to Successfully Ride …the Social Media WAVE Angie A. Swartz @aaswartz, Square Martini Media, LLC Rieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009 Hashcode #wpa709
Unraveling the Mysteries of Social Media Agenda Good for you! Why are you here today? Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest Operational Benefits & Concerns How You Can Get Started Review Q&A
Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you
Traditional communications Source: Paul Gillin
The new reality Source: Paul Gillin
Traditional Media vs. Social Media
Not Just a Fad: Fundamental Change ,[object Object]
CondeNaste & Vogue partnering with Facebook
Superbowl Ads
Volkswagon
President Obama
Matt Lauer & NBC,[object Object]
Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
Great Blog Examples: Taking it to the public Source: Paul Gillin
The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
Fastest Growing Member Community
[object Object]
Happy 3rd Birthday Twitter! (3/06)
66% of Users Over Age 35
Largest age group 35-49
140 Character Messages
Short, Simple, Direct, Efficient
“Followers” with Public Messages
Virtual Watercooler; Conversational Marketing

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Wpa0709

  • 1. WPAHow to Successfully Ride …the Social Media WAVE Angie A. Swartz @aaswartz, Square Martini Media, LLC Rieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009 Hashcode #wpa709
  • 2. Unraveling the Mysteries of Social Media Agenda Good for you! Why are you here today? Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest Operational Benefits & Concerns How You Can Get Started Review Q&A
  • 3. Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you
  • 5. The new reality Source: Paul Gillin
  • 6. Traditional Media vs. Social Media
  • 7.
  • 8. CondeNaste & Vogue partnering with Facebook
  • 12.
  • 13. Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
  • 14. It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
  • 15. The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
  • 16. Great Blog Examples: Taking it to the public Source: Paul Gillin
  • 17. The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
  • 18. Fastest Growing Member Community
  • 19.
  • 20. Happy 3rd Birthday Twitter! (3/06)
  • 21. 66% of Users Over Age 35
  • 28.
  • 29.
  • 30. >100 million users log on at least once each day
  • 31. > 2/3 Users are outside of college
  • 32. >Age 35 fastest growing demographic
  • 33. #1 Photo sharing site!
  • 34. More than 20 million users update their statuses at least once each day
  • 35. Fan Pages http://www.facebook.com/vw
  • 36.
  • 37. Membership > doubled since ‘07
  • 39. All top Fortune 500 business decision makers
  • 41.
  • 42.
  • 43. The flip camera has brought professional video to an amateur’s grasp.
  • 44. There are over 13 video sharing services like YouTube & Vimeo.
  • 45. Video is an easily available, fast, fun, viral message spreader
  • 46. You can allow your “Tribe” to spread your message with their videos
  • 47.
  • 48. How much time will I spend?
  • 49.
  • 51. Grow facebook friends (remember know, like and trust)
  • 52. Learn about facebook fan pages.
  • 53. Start supporting other people’s businesses. Give without regard to what you’ll get back.
  • 54. Join the conversation.Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!
  • 55. Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Motrin Moms Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories
  • 56. Riding the Social Media Wave-Review Can We Celebrate that you learned a little about Social Media? Do you Agree The Marketing Landscape has Changed? Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy? Did We Cover Listening Tools? Blogging? The Big Three? Video & YouTube? The Rest? Operational Concerns? Do You Know How YOU Can Get Started? Did You Get What You Came For?
  • 57. For helpful resources on using social media in business. Visit http://www.SquareMartiniMedia.com http://www.TwitterAttraction.com http://www.wsradio.com Boost Your Business Radio with Rieva and Angie Wednesdays at 11 PDT Twitter Talk Radio with Angie Swartz Wednesdays at Noon PDT Q & A