SlideShare una empresa de Scribd logo

Wpa0709

•
•
Square Martini Media
Square Martini Media

How To Successfully Ride the Social Media Wave by Angie A. Swartz of Square/Square Martini Media

EmpresarialesTecnología
1 de 26
WPAHow to Successfully Ride …the Social Media WAVE Angie A. Swartz @aaswartz, Square Martini Media, LLC Rieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009 Hashcode #wpa709
Unraveling the Mysteries of Social Media Agenda Good for you! Why are you here today? Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest Operational Benefits & Concerns How You Can Get Started Review Q&A
Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you
Traditional communications Source: Paul Gillin
The new reality Source: Paul Gillin
Traditional Media vs. Social Media
Not Just a Fad: Fundamental Change ,[object Object]
CondeNaste & Vogue partnering with Facebook
Superbowl Ads
Volkswagon
President Obama
Matt Lauer & NBC,[object Object]
Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
Great Blog Examples: Taking it to the public Source: Paul Gillin
The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
Fastest Growing Member Community
[object Object]
Happy 3rd Birthday Twitter! (3/06)
66% of Users Over Age 35
Largest age group 35-49
140 Character Messages
Short, Simple, Direct, Efficient
“Followers” with Public Messages
Virtual Watercooler; Conversational Marketing

Recomendados

Coffee Crew Retreat081509
Coffee Crew Retreat081509Coffee Crew Retreat081509
Coffee Crew Retreat081509Square Martini Media
 
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceSquare Martini Media
 
Increasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileIncreasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileSquare Martini Media
 
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
 
NAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesNAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesSquare Martini Media
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!The Circuit
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 

Recomendados

Coffee Crew Retreat081509
Coffee Crew Retreat081509Coffee Crew Retreat081509
Coffee Crew Retreat081509Square Martini Media
 
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceSquare Martini Media
 
Increasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileIncreasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileSquare Martini Media
 
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
 
NAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesNAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesSquare Martini Media
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!The Circuit
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 
Dos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamDos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamAssociation for Project Management
 
AmericasMart 3.20.10
AmericasMart 3.20.10AmericasMart 3.20.10
AmericasMart 3.20.10bbeatty123
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television
 
Content Curation Survey 2014
Content Curation Survey 2014Content Curation Survey 2014
Content Curation Survey 2014BlitzAtelier
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationElizabeth Leinbach
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups Xie Qing
 
Five Social Media Tips for Business Women
Five Social Media Tips for Business WomenFive Social Media Tips for Business Women
Five Social Media Tips for Business WomenMarketing Pathways
 
Pubcon south2010
Pubcon south2010Pubcon south2010
Pubcon south2010Matt Siltala
 
5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence 5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence Clear Sky SEO
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
 
Grab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsGrab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
 
5 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 20225 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point Megan LaFrance
 
Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Don Schindler
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Burrelles Luce
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessReal-Time OutSource
 
Social Media in Social Good
Social Media in Social GoodSocial Media in Social Good
Social Media in Social GoodHilary Kemptner
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 

Más contenido relacionado

La actualidad más candente

AmericasMart 3.20.10
AmericasMart 3.20.10AmericasMart 3.20.10
AmericasMart 3.20.10bbeatty123
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television
 
Content Curation Survey 2014
Content Curation Survey 2014Content Curation Survey 2014
Content Curation Survey 2014BlitzAtelier
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups Xie Qing
 
Five Social Media Tips for Business Women
Five Social Media Tips for Business WomenFive Social Media Tips for Business Women
Five Social Media Tips for Business WomenMarketing Pathways
 
5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence 5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence Clear Sky SEO
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
 
Grab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsGrab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
 
5 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 20225 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point Megan LaFrance
 
Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Don Schindler
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Burrelles Luce
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessReal-Time OutSource
 
Social Media in Social Good
Social Media in Social GoodSocial Media in Social Good
Social Media in Social GoodHilary Kemptner
 

La actualidad más candente (20)

Dos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamDos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, Durham
 
AmericasMart 3.20.10
AmericasMart 3.20.10AmericasMart 3.20.10
AmericasMart 3.20.10
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Content Curation Survey 2014
Content Curation Survey 2014Content Curation Survey 2014
Content Curation Survey 2014
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 
Five Social Media Tips for Business Women
Five Social Media Tips for Business WomenFive Social Media Tips for Business Women
Five Social Media Tips for Business Women
 
Pubcon south2010
Pubcon south2010Pubcon south2010
Pubcon south2010
 
5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence 5 Proven Ways to Boost Your Social Media Presence
5 Proven Ways to Boost Your Social Media Presence
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
 
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonHow The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
 
Grab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsGrab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable Events
 
5 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 20225 Biggest Marketing Opportunities for Advisors in 2022
5 Biggest Marketing Opportunities for Advisors in 2022
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point
 
Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media Plan
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring Process
 
Social Media in Social Good
Social Media in Social GoodSocial Media in Social Good
Social Media in Social Good
 

Similar a Wpa0709

Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan GuneliusKeySplash Creative, Inc.
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Ola Agbaimoni
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing SeminarWeb Mentors
 
Social Media for Business (with case studies)
Social Media for Business (with case studies)Social Media for Business (with case studies)
Social Media for Business (with case studies)Hareesh Tibrewala
 
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social MediaTurn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Mediasociamigo
 
How to Research Donors with Social Media
How to Research Donors with Social MediaHow to Research Donors with Social Media
How to Research Donors with Social Mediasociamigo
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media PresentationLisa Helminiak
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustryMirum India - A WPP Group Company
 
101 pages of social media
101 pages of social media101 pages of social media
101 pages of social mediaRobin Low
 

Similar a Wpa0709 (20)

Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...
 
Seedco october 12 2011
Seedco october 12 2011Seedco october 12 2011
Seedco october 12 2011
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
Social Media for Business (with case studies)
Social Media for Business (with case studies)Social Media for Business (with case studies)
Social Media for Business (with case studies)
 
Social Media Marketing Food & Beverage PPT
Social Media Marketing Food & Beverage PPTSocial Media Marketing Food & Beverage PPT
Social Media Marketing Food & Beverage PPT
 
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social MediaTurn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Media
 
How to Research Donors with Social Media
How to Research Donors with Social MediaHow to Research Donors with Social Media
How to Research Donors with Social Media
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
 
Zarakolclientkeynote
ZarakolclientkeynoteZarakolclientkeynote
Zarakolclientkeynote
 
Zarakol Client Keynote
Zarakol Client KeynoteZarakol Client Keynote
Zarakol Client Keynote
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
 
101 pages of social media
101 pages of social media101 pages of social media
101 pages of social media
 
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
 
Essential Social Media for Communicators
Essential Social Media for CommunicatorsEssential Social Media for Communicators
Essential Social Media for Communicators
 

Último

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 

Último (20)

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 

Wpa0709

  • 1. WPAHow to Successfully Ride …the Social Media WAVE Angie A. Swartz @aaswartz, Square Martini Media, LLC Rieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009 Hashcode #wpa709
  • 2. Unraveling the Mysteries of Social Media Agenda Good for you! Why are you here today? Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest Operational Benefits & Concerns How You Can Get Started Review Q&A
  • 3. Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you
  • 5. The new reality Source: Paul Gillin
  • 6. Traditional Media vs. Social Media
  • 7.
  • 8. CondeNaste & Vogue partnering with Facebook
  • 12.
  • 13. Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
  • 14. It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
  • 15. The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
  • 16. Great Blog Examples: Taking it to the public Source: Paul Gillin
  • 17. The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
  • 18. Fastest Growing Member Community
  • 19.
  • 20. Happy 3rd Birthday Twitter! (3/06)
  • 21. 66% of Users Over Age 35
  • 28.
  • 29.
  • 30. >100 million users log on at least once each day
  • 31. > 2/3 Users are outside of college
  • 32. >Age 35 fastest growing demographic
  • 33. #1 Photo sharing site!
  • 34. More than 20 million users update their statuses at least once each day
  • 35. Fan Pages http://www.facebook.com/vw
  • 36.
  • 37. Membership > doubled since ‘07
  • 39. All top Fortune 500 business decision makers
  • 41.
  • 42.
  • 43. The flip camera has brought professional video to an amateur’s grasp.
  • 44. There are over 13 video sharing services like YouTube & Vimeo.
  • 45. Video is an easily available, fast, fun, viral message spreader
  • 46. You can allow your “Tribe” to spread your message with their videos
  • 47.
  • 48. How much time will I spend?
  • 49.
  • 51. Grow facebook friends (remember know, like and trust)
  • 52. Learn about facebook fan pages.
  • 53. Start supporting other people’s businesses. Give without regard to what you’ll get back.
  • 54. Join the conversation.Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!
  • 55. Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Motrin Moms Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories
  • 56. Riding the Social Media Wave-Review Can We Celebrate that you learned a little about Social Media? Do you Agree The Marketing Landscape has Changed? Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy? Did We Cover Listening Tools? Blogging? The Big Three? Video & YouTube? The Rest? Operational Concerns? Do You Know How YOU Can Get Started? Did You Get What You Came For?
  • 57. For helpful resources on using social media in business. Visit http://www.SquareMartiniMedia.com http://www.TwitterAttraction.com http://www.wsradio.com Boost Your Business Radio with Rieva and Angie Wednesdays at 11 PDT Twitter Talk Radio with Angie Swartz Wednesdays at Noon PDT Q & A