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Bridging Social Business and Corporate Culture

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Steve Weissman
Steve Weissman

This document is a presentation by Steve Weissman on bridging social media and corporate culture. It discusses how organizational and consumer dynamics are pushing people to the forefront over technology. It outlines a three-part social media, collaboration and workflow strategy. It also notes challenges around security, governance and change management with social integration. The conclusion reiterates Weissman's contact information.

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© 2013 Holly Group All Rights Reserved. Why & How How to Bridge Social Business & Your Corporate Culture Created & Presented by: Steve Weissman Holly Group www.hollygroup.com –– 617-383-4655 sweissman@hollygroup.com Twitter: @steveweissman LinkedIn: steveweissman also on Facebook and Google+ (the most reachable man in the world!)
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. – OR –
© 2013 Holly Group All Rights Reserved. Case in Point
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Who is This Guy?! » Best practices consultant, industry analyst, and instructor for 20+ years » Regular contributor to DOCUMENT, eBizQ, searchcontentmanagement.com, etc. » Creator/producer of the Certified Information Professional video tutorials » Accredited instructor for AIIM Certificate classes for ECM, BPM, more » President, AIIM New England Chapter
Social networking? Everybody’s doing it. So many friends … So much potential … So little value!
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. The Point
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! 2002 “Getting stuff to work together”
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! 2012 “Getting people to work better – and work better together” 2002 “Getting stuff to work together”
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! Catalyzing a seismic shift in organizational philosophy » People ascending, technology descending » Pushed by organizational and consumer dynamics » Manifested either in operational stagnation or change Image adapted from www.scienceclarified.com/images/uesc_08_img0459.jpg
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Politics » Battles over control, budgets, and people can build barriers and stifle communication
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Baggage » Existing infrastructure, technology, skill sets, and experiences can weigh heavily on creativity and innovation
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Religion » Dogmatic commitment to a vendor, technology, or methodology can doom new ideas without so much as a hearing
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics The consumerization of IT » ‘Cool’ now flows into organizations from outside, not the other way around
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The ITization of the consumer » Mobile and social media means connectivity from anywhere, with everyone
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The commoditization of technology » Lower prices, better performance = greater value, greater penetration
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The mainstreaming of analytics » Greater need for reporting on and optimization of search, find, and sharing driving easier access to metrics
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Bridging People and Processes Communication, communication, communication » Person-to-person, person-to-system, system-to- person
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging » Geolocation
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging » Geolocation » Knowledge directories
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration » Shared workspaces
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration » Shared workspaces » Presence tools
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration Process » Workflow/BPM
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security 25
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users 26
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users » Of devices 27
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users » Of devices » Of connections 28
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance ©istockphoto/Warchi
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development » Content tagging to reflect shareability ©istockphoto/Gunnar Pippel
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development » Content tagging to reflect shareability » Whether/how to treat Tweets, etc. as business records Image: mashable.com/2012/06/21/twitter-outage-not-hacked/
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management » Teaching old dogs new tricks
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management » Teaching old dogs new tricks » Coping with organizational misbehavior
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved.
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Conclusion
© 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Conclusion
© 2013 Holly Group All Rights Reserved. Why & How How to Bridge Social Business & Your Corporate Culture Created & Presented by: Steve Weissman Holly Group www.hollygroup.com –– 617-383-4655 sweissman@hollygroup.com Twitter: @steveweissman LinkedIn: steveweissman also on Facebook and Google+ (the most reachable man in the world!)

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Bridging Social Business and Corporate Culture

  • 1. © 2013 Holly Group All Rights Reserved. Why & How How to Bridge Social Business & Your Corporate Culture Created & Presented by: Steve Weissman Holly Group www.hollygroup.com –– 617-383-4655 sweissman@hollygroup.com Twitter: @steveweissman LinkedIn: steveweissman also on Facebook and Google+ (the most reachable man in the world!)
  • 2. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. – OR –
  • 3. © 2013 Holly Group All Rights Reserved. Case in Point
  • 4. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Who is This Guy?! » Best practices consultant, industry analyst, and instructor for 20+ years » Regular contributor to DOCUMENT, eBizQ, searchcontentmanagement.com, etc. » Creator/producer of the Certified Information Professional video tutorials » Accredited instructor for AIIM Certificate classes for ECM, BPM, more » President, AIIM New England Chapter
  • 5. Social networking? Everybody’s doing it. So many friends … So much potential … So little value!
  • 6. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. The Point
  • 7. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! 2002 “Getting stuff to work together”
  • 8. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! 2012 “Getting people to work better – and work better together” 2002 “Getting stuff to work together”
  • 9. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. What a Difference a Decade Makes! Catalyzing a seismic shift in organizational philosophy » People ascending, technology descending » Pushed by organizational and consumer dynamics » Manifested either in operational stagnation or change Image adapted from www.scienceclarified.com/images/uesc_08_img0459.jpg
  • 10. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Politics » Battles over control, budgets, and people can build barriers and stifle communication
  • 11. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Baggage » Existing infrastructure, technology, skill sets, and experiences can weigh heavily on creativity and innovation
  • 12. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics Religion » Dogmatic commitment to a vendor, technology, or methodology can doom new ideas without so much as a hearing
  • 13. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Organizational Dynamics The consumerization of IT » ‘Cool’ now flows into organizations from outside, not the other way around
  • 14. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The ITization of the consumer » Mobile and social media means connectivity from anywhere, with everyone
  • 15. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The commoditization of technology » Lower prices, better performance = greater value, greater penetration
  • 16. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Consumer Dynamics The mainstreaming of analytics » Greater need for reporting on and optimization of search, find, and sharing driving easier access to metrics
  • 17. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Bridging People and Processes Communication, communication, communication » Person-to-person, person-to-system, system-to- person
  • 18. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts
  • 19. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging
  • 20. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging » Geolocation
  • 21. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media » Microblogging » Geolocation » Knowledge directories
  • 22. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration » Shared workspaces
  • 23. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration » Shared workspaces » Presence tools
  • 24. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Strategy in 3 Parts Social Media Collaboration Process » Workflow/BPM
  • 25. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security 25
  • 26. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users 26
  • 27. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users » Of devices 27
  • 28. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security » Of users » Of devices » Of connections 28
  • 29. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance ©istockphoto/Warchi
  • 30. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development
  • 31. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development » Content tagging to reflect shareability ©istockphoto/Gunnar Pippel
  • 32. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance » Policy development » Content tagging to reflect shareability » Whether/how to treat Tweets, etc. as business records Image: mashable.com/2012/06/21/twitter-outage-not-hacked/
  • 33. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management
  • 34. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management » Teaching old dogs new tricks
  • 35. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Some Ugly Truths Security Governance Change Management » Teaching old dogs new tricks » Coping with organizational misbehavior
  • 36. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved.
  • 37. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Conclusion
  • 38. © 2013 Holly Group All Rights Reserved. © 2013 Holly Group All Rights Reserved. Conclusion
  • 39. © 2013 Holly Group All Rights Reserved. Why & How How to Bridge Social Business & Your Corporate Culture Created & Presented by: Steve Weissman Holly Group www.hollygroup.com –– 617-383-4655 sweissman@hollygroup.com Twitter: @steveweissman LinkedIn: steveweissman also on Facebook and Google+ (the most reachable man in the world!)