Más contenido relacionado Similar a “There’s No Biz Like SoBiz”: How Mobility, Social Business & Collaboration Are Putting People at the Center (20) Más de Steve Weissman (7) “There’s No Biz Like SoBiz”: How Mobility, Social Business & Collaboration Are Putting People at the Center1. © 2013
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Why & How How to Bridge Social
Business & Your Corporate Culture
Created & Presented by:
Steve Weissman
Holly Group
www.hollygroup.com
––
617-383-4655
sweissman@hollygroup.com
Twitter: @steveweissman
LinkedIn: steveweissman
also on Facebook and Google+
(the most reachable man in the world!)
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© 2013
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Who is This Guy?!
» Best practices consultant, industry analyst,
and instructor for 20+ years
» Regular contributor to DOCUMENT, eBizQ,
searchcontentmanagement.com, etc.
» Creator/producer of the Certified Information
Professional video tutorials
» Accredited instructor for AIIM Certificate
classes for ECM, BPM, more
» President, AIIM New England Chapter
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What a Difference a Decade Makes!
2002
“Getting stuff
to work together”
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What a Difference a Decade Makes!
2012
“Getting people to
work better – and
work better together”
2002
“Getting stuff
to work together”
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What a Difference a Decade Makes!
Catalyzing a seismic shift in organizational
philosophy
» People ascending, technology descending
» Pushed by organizational and consumer
dynamics
» Manifested either in operational
stagnation or
change
Image adapted from
www.scienceclarified.com/images/uesc_08_img0459.jpg
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Organizational Dynamics
Politics
» Battles over control, budgets, and people can
build barriers and stifle communication
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Organizational Dynamics
Baggage
» Existing infrastructure, technology, skill sets, and
experiences can weigh heavily on creativity and
innovation
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Organizational Dynamics
Religion
» Dogmatic commitment to a vendor, technology,
or methodology can doom new ideas without so
much as a hearing
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Organizational Dynamics
The consumerization of IT
» ‘Cool’ now flows into organizations from
outside, not the other way around
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Consumer Dynamics
The ITization of the consumer
» Mobile and social media means connectivity
from anywhere, with everyone
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Consumer Dynamics
The commoditization of technology
» Lower prices, better performance = greater
value, greater penetration
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Consumer Dynamics
The mainstreaming of analytics
» Greater need for reporting on and optimization
of search, find, and sharing driving easier access
to metrics
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Bridging People and Processes
Communication, communication,
communication
» Person-to-person, person-to-system, system-to-
person
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Strategy in 3 Parts
Social Media
» Microblogging
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Strategy in 3 Parts
Social Media
» Microblogging
» Geolocation
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Strategy in 3 Parts
Social Media
» Microblogging
» Geolocation
» Knowledge directories
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Strategy in 3 Parts
Social Media
Collaboration
» Shared workspaces
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Strategy in 3 Parts
Social Media
Collaboration
» Shared workspaces
» Presence tools
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Strategy in 3 Parts
Social Media
Collaboration
Process
» Workflow/BPM
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Some Ugly Truths
Security
25
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Some Ugly Truths
Security
» Of users
26
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Some Ugly Truths
Security
» Of users
» Of devices
27
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Some Ugly Truths
Security
» Of users
» Of devices
» Of connections
28
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Some Ugly Truths
Security
Governance
©istockphoto/Warchi
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Some Ugly Truths
Security
Governance
» Policy development
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Some Ugly Truths
Security
Governance
» Policy development
» Content tagging to reflect shareability
©istockphoto/Gunnar Pippel
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Some Ugly Truths
Security
Governance
» Policy development
» Content tagging to reflect shareability
» Whether/how to treat Tweets, etc. as business
records
Image: mashable.com/2012/06/21/twitter-outage-not-hacked/
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Some Ugly Truths
Security
Governance
Change Management
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Some Ugly Truths
Security
Governance
Change Management
» Teaching old dogs new tricks
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Some Ugly Truths
Security
Governance
Change Management
» Teaching old dogs new tricks
» Coping with organizational misbehavior
39. © 2013
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Why & How How to Bridge Social
Business & Your Corporate Culture
Created & Presented by:
Steve Weissman
Holly Group
www.hollygroup.com
––
617-383-4655
sweissman@hollygroup.com
Twitter: @steveweissman
LinkedIn: steveweissman
also on Facebook and Google+
(the most reachable man in the world!)