How much does the ticketing system cost and how does that affect my ticket buyer? This question is based in the two models we have discussed in question 3: the service model and the white label model. In both models there are fees. In few cases, it is monthly, though it is usually per ticket. Sometimes it is a flat rate per ticket and sometimes a percentage of the ticket price is how it is structured. Depending on which model you go with, what’s important is how those fees differ in terms of how they are presented to the client. In a service model the fees are generally much higher because they have more leverage in the transaction. The real factor to look out for though, is that with the service model, you have no control over how and when those fees are revealed to your customers. As we've experienced and as it is shown by looking at the abandoned cart data, we like to know how much we have to spend, well before the last page of the checkout process. With the white label model you control your pricing. Who are your clients and what works best for them? One example of how to accomplish this is that you could wrap it into your ticket price and declare "all fees included". TICKETsage believes that the checkout process is a great opportunity to engage with your customers. Remember, they are still your customers after they buy the ticket so this is your chance to work on that relationship. Give them: OFFERS RECOMMENDATIONS GIFTS http://www.youtube.com/watch?feature=player_embedded&v=pzMs_MlzU6s