I built this presentation aimed at students just learning about Social Media and how its meant to be used in the new business marketing mix. For further information please contact me @TLCHOME on twitter and Teri-Lyn Conrad on LinkedIn

1. Social Media Marketing What’s the point? Teri Conrad | TLCHOME

2. Social Media Defined: …media shared through social interaction,created using highly accessible and scalable publishing techniques. Social media is transforming communications from broadcast (one to many) to dialogue(many to many).

3. So WHAT does that MEAN? Dialogues are organic and can start easily Broadcast has high costs and must be pushed

4. NO MORE BROADCAST!! Now is the time for CONVERSATION!

5. Art of Conversation Marketing:

6. OLD STYLE MARKETING:

7. Like being hammered over the head with the message!! People are finding ways to TUNE OUT traditional Marketing messages…so what do you do??

8. Think Engagement instead… How can you engage your target if you’re not using traditional media/ marketing?

9. Three Top Social Media Tools FaceBook Twitter LinkedIn

10. FACEBOOK Stats: More than 400 million active users 50% of active users log on to Facebook in any given day More than 20 million people become fans of Pages each day Average user has 130 friends on the site

11. TWITTER Stats: The number of Twitter users grew 200% year-over-year from 2008 to 2009. 2009:18 Million Users (3.8% of adult Internet users.) Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.

12. LinkedIn Stats: As of 11 February 2010, LinkedIn had more than 60 million registered users,spanning more than 200 countries and territories worldwide. Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions (Nov, 2008)

13. Who’s Using What?Ages of Users FB Twitter Linkedin

14. Affluence on the 3 Big:

15. Education Levels on Big 3

16. So What does that Mean?

19. Social Media Is about Building RELATIONSHIPS Engage in conversations “Take the Online – Offline”

20. People want to feel heard!

21. Social Media is also about CONTENT: “ It supports the democratization of knowledge and information, transforming people from content consumers into content producers” ~Wikipedia

22. BLOGGGGGGG!

23. Other Social Media Tools Meetup.com Ning networks Tweetdeck Hootsuite Blogger/Wordpress DiggIt Posturous Google Analytics/Hubspot

24. Next step: Don’t be overwhelmed Pick your target Plan your strategy Think “Engagement” vs “Broadcast” And then…. CONNECT!

25. Join the conversation!! Any questions?

26. Let’s Connect!! TLCHOME AKA: Teri-Lyn Conrad W: www.tlchome.ca E: teri@tlchome.ca …because Everyone deserves a little TLC!