I built this presentation aimed at students just learning about Social Media and how its meant to be used in the new business marketing mix.
For further information please contact me @TLCHOME on twitter and Teri-Lyn Conrad on LinkedIn
2. Social Media Defined: …media shared through social interaction,created using highly accessible and scalable publishing techniques. Social media is transforming communications from broadcast (one to many) to dialogue(many to many).
3. So WHAT does that MEAN? Dialogues are organic and can start easily Broadcast has high costs and must be pushed
10. FACEBOOK Stats: More than 400 million active users 50% of active users log on to Facebook in any given day More than 20 million people become fans of Pages each day Average user has 130 friends on the site
11. TWITTER Stats: The number of Twitter users grew 200% year-over-year from 2008 to 2009. 2009:18 Million Users (3.8% of adult Internet users.) Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.
12. LinkedIn Stats: As of 11 February 2010, LinkedIn had more than 60 million registered users,spanning more than 200 countries and territories worldwide. Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions (Nov, 2008)
21. Social Media is also about CONTENT: “ It supports the democratization of knowledge and information, transforming people from content consumers into content producers” ~Wikipedia