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QUY HOẠCH PHÁT TRIỂN DU LỊCH
Nội dung học phần ,[object Object],[object Object],[object Object],[object Object]
CHƯƠNG 1 TỔNG QUAN VỀ QUY HOẠCH PHÁT TRIỂN DU LỊCH
1. Khái niệm quy hoạch du lịch ,[object Object]
1.1 Khái niệm quy hoạch du lịch ,[object Object]
1.1 Khái niệm quy hoạch du lịch ,[object Object],[object Object]
2. Lý do của việc quy hoạch phát triển du lịch ,[object Object],[object Object],[object Object],[object Object],[object Object]
A brief history of modern tourism planning ,[object Object],[object Object]
A brief history of modern tourism planning ,[object Object],[object Object],[object Object],[object Object]
A brief history of modern tourism planning
A brief history of modern tourism planning ,[object Object]
3. Mục đích của quy hoạch phát triển du lịch ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why is planning important? ,[object Object],[object Object],[object Object]
Why is planning important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is planning important? ,[object Object],[object Object],[object Object],[object Object]
Why is planning important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broad approaches to planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broad approaches to planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of tourism planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tourism planning confines ,[object Object],[object Object],[object Object],[object Object]
Key actors in the planning process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public and Private Planning ,[object Object],[object Object]
4. Quy trình quy hoạch du lịch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tourism Impact Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case-study : Tourism Marketing Plan Vietnam This Tourism Marketing Plan 2008 - 2015 has been prepared by the Tourism Promotion Department of the Vietnam National Administration of Tourism (VNAT), with the support of the Spanish Agency of International Cooperation for Development (AECID).
Tourism Marketing Plan Vietnam
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Các giai đoạn lập kế hoạch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Các giai đoạn lập kế hoạch
Các giai đoạn lập kế hoạch 5. ACTION PLAN 5.1 Products Action Plan 5.2 Price 5.3 Promotion / Publicity 5.4 Placement 5.5 People – Human Resources 5.6 Processes / Organisation
Vietnam tourism slogan

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Chuong 1 quy hoach

  • 1. QUY HOẠCH PHÁT TRIỂN DU LỊCH
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  • 3. CHƯƠNG 1 TỔNG QUAN VỀ QUY HOẠCH PHÁT TRIỂN DU LỊCH
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  • 10. A brief history of modern tourism planning
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  • 27. Case-study : Tourism Marketing Plan Vietnam This Tourism Marketing Plan 2008 - 2015 has been prepared by the Tourism Promotion Department of the Vietnam National Administration of Tourism (VNAT), with the support of the Spanish Agency of International Cooperation for Development (AECID).
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  • 31. Các giai đoạn lập kế hoạch 5. ACTION PLAN 5.1 Products Action Plan 5.2 Price 5.3 Promotion / Publicity 5.4 Placement 5.5 People – Human Resources 5.6 Processes / Organisation