How to create a social media marketing strategy

1. Social Media Strategy
Presented by
Bryan Jackson
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2. VISION - The vision of Tech Haute is to help
organizations leverage technology to create
global business opportunities.
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3. • We have 90+ members on our platform
• Seminars well attended by businesses
• Formalized association that will bring
together:
• Business
• Service Providers
• Students
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4. Social Media Statistics
• There are more devices connected to the Internet
than there are people on Earth ...
and Mars combined!
• 40% of people socialize more online than they do
face to face
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5. Every Minute ...
• Tweets? .... 100,000
• Google Search Queries? ... 2 Million
• YouTube Videos uploaded? ... 48 hours
• Facebook Content Shared ... 684,478
• Instagram Photos ... 3,600
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6. Stats cont.
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12. Super! So now what?
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13. Where do we start?
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14. State your goal
No General Ideas!
Be Specific
Actionable
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15. Create your
value
proposition
What is the problem and how
are you the solution?
1 or 2 clear sentences
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16. Identify Your
Customers
• Where do they “hangout” online?
• What are they saying?
• Topics of interest
• How can you integrate your strategy with
those topics?
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17. Types of online
customers
• Key Influencers
• Engagers
• Multichannel consumers
• Standard consumers
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18. Key Influencers
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19. Engagers
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20. Multichannel Consumers
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21. Standard Consumer
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22. Profile Your Audience
• Demographics
• Geography
• Attitudes
• Media Habits
• Culture
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23. Craft Your Message
• Simple
• Critical Points
• Something New
• Need to take action
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24. Create and Secure
Business Name / Username
• Twitter
• Pinterest
• LinkedIn
• Facebook
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25. Start a Blog
• Learn about you and your company
• Wordpress
• Blogger
• Tumblr
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26. Listen & Connect
• Listen & Build relationships both online and
facet to face
• Twitter search
• Facebook search
• Pinterest
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27. Share Content
• Content is KING
• Your blog posts
• Photos
• Customer Testimonials
• Product / service updates
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28. Stick with it
• Respond to at least one social action daily.
• Don’t give up
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29. Low engagement is a
matter of perception
• Even if only one percent of fans engage
with a brands’ message on Facebook, that’s
still a lot better than display ads around the
web. In fact, it’s ten times better. The study
cites recent numbers from DoubleClick
suggesting that current banner ad click-
through rates are around .1 percent.
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30. Measure
• Facebook Insights
• LinkedIn Page Insights
• Twitter Counter
• PinReach
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31. Change as Needed
• Analyze what works and what doesn’t
• Go with the flow
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32. Don’t Do this
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33. Because you sound like
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34. Don’t fear the difficult customer
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35. Questions?
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36. Bryan Jackson
Email - bryan@brickhouseapps.com
Facebook - www.facebook.com/bjackson5
Twitter - @bryan_jackson
LinkedIn - http://www.linkedin.com/in/bryanjackson
www.techhaute.com
http://www.facebook.com/techhaute
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