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The contribution of Social Media
Technologies in Forging New
Employment Deals
Dr Martin Reddington
EFG Conference November 2012
 Agile and change-able
 Enable innovation and are knowledge rich
 Boundary-less
 Stimulate individuals to higher levels of performance
 Great places to work
 Values - based
Sustainable High Performance Organisations
(Francis, Holbeche & Reddington, 2012)
© Martin Reddington , 2012
“…An insight-driven function…In this way HR uses
much of the work from its core activities to further
inform the organisation about challenges, course
correction and big opportunities.”
“….A Business Savvy function.. We wanted to get into a
conversation with practitioners about what they think
business savvy is…”
Four ‘foundations’ that help build business savvy in HR
professionals and their teams…..
(CIPD, 2011)
High Performance HR
Comfortable with social media and its uses in
organisations
Understanding people performance recipes and
employee engagement
Using ‘big data’ to optimise organisational
effectiveness
More individualisation of the relationship with top
management and high potentials
High Performance HR
1
2
3
4
5
Use of social media technologies
Social Media Use Agreement
Designing Strategies 25%
Implementing Strategies
Experimentation
Employee communication
Reputational Damage
30%
35%
59%
Based on OE Survey (2010)
9%
14%
12%
31%
62%
58%
The Global Challenge
BIG NEWS
The Employment Deal and Organisational
Effectiveness
Psychological
Contract
Perceived
Organisational
Support
Job
Engagement
Efficacy
Organisational
Engagement
Representation
of The Deal
© Martin Reddington 2012
Use of social media technologies
Social Media Use Employer Contribution
Designing Strategies
Implementing Strategies
Experimentation
Employee communication
Reputational Damage
Based on OE Survey (2010)
POS (Employee Agency)
POS (Employee Agency)
PC (Articulating Clear Vision)
PC (Trust)
PC (e.g. new forms of learning
delivery)
54
-18
NHS NSS
Impact of
Different
Deals
© Martin Reddington 2012
Job
Pressure
Performance
Conversations
Solutions
Conversations
Workplace
Tensions
Deal-in-Action
© Martin Reddington 2012
(Francis & Reddington, 2010)
http://www.skillpill.com/cipd
 Discourses can ‘rule in’ & ‘rule out’ how we think,
talk & behave
‘it's a strange world but I don’t think there’s anybody
got permission to be an employee champion in our
sort of set up’ (Keegan and Francis 2008)
 Communications define and produce change
 Everyday conversations are powerful
The Language of Change
(© Holbeche, Francis & Reddington , 2010)
(© Holbeche, Francis & Reddington , 2010)
Expression of Tensions
Expression of Tensions
Need to cut costs ....and deliver
world class customer service
Cost-cutting while trying to
empower and engage staff’
Hurry up and implement, but
make sure it’s perfect
(...) cut in headcount and placing
greater demands on employees
Excessive workload
Rateable Items
I have useful conversations with my
line manager about improving my
performance.
I have useful conversations with my
line manager to create practical
solutions to workplace tensions.
I constantly experience excessive job
pressure
17© Martin Reddington 2012
Statement Value Sig
66
69
63
Sentiment Analysis
Performance
Structured around concepts of
business, customer service and
efficiency. Conversational Practice
focuses on compliance with rules
and procedures and a focus on
‘hard’ data management. Staff
constituted as a passive resource
expected to comply.
Pride in work
is high;
emphasis on
going the
extra mile
Weak
vocabulary on
appreciation
and support.
18© Martin Reddington 2012
Discourse Sentiment Sig
Source: LGA Research 2012
Sentiment Analysis
Solutions
Structured around concepts of
opportunity and initiative.
Conversational Practice focuses
on looking at new ways of
customer-orientated working
practices.
Evidence of high
resilience and
desire to serve
customers
Weak vocabulary
around how to be
more innovative
19© Martin Reddington 2012
Statement Value Sig
Source: LGA Research 2012
Keep Calm and Carry on
Thank you
martin@martinreddington.com
@TheRedster007

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Day 1 1400_martin_reddington

  • 1. The contribution of Social Media Technologies in Forging New Employment Deals Dr Martin Reddington EFG Conference November 2012
  • 2.  Agile and change-able  Enable innovation and are knowledge rich  Boundary-less  Stimulate individuals to higher levels of performance  Great places to work  Values - based Sustainable High Performance Organisations (Francis, Holbeche & Reddington, 2012) © Martin Reddington , 2012
  • 3. “…An insight-driven function…In this way HR uses much of the work from its core activities to further inform the organisation about challenges, course correction and big opportunities.” “….A Business Savvy function.. We wanted to get into a conversation with practitioners about what they think business savvy is…” Four ‘foundations’ that help build business savvy in HR professionals and their teams….. (CIPD, 2011) High Performance HR
  • 4. Comfortable with social media and its uses in organisations Understanding people performance recipes and employee engagement Using ‘big data’ to optimise organisational effectiveness More individualisation of the relationship with top management and high potentials High Performance HR
  • 5. 1 2 3 4 5 Use of social media technologies Social Media Use Agreement Designing Strategies 25% Implementing Strategies Experimentation Employee communication Reputational Damage 30% 35% 59% Based on OE Survey (2010) 9% 14% 12% 31% 62% 58%
  • 7. BIG NEWS The Employment Deal and Organisational Effectiveness
  • 9. Use of social media technologies Social Media Use Employer Contribution Designing Strategies Implementing Strategies Experimentation Employee communication Reputational Damage Based on OE Survey (2010) POS (Employee Agency) POS (Employee Agency) PC (Articulating Clear Vision) PC (Trust) PC (e.g. new forms of learning delivery)
  • 13. (Francis & Reddington, 2010) http://www.skillpill.com/cipd
  • 14.  Discourses can ‘rule in’ & ‘rule out’ how we think, talk & behave ‘it's a strange world but I don’t think there’s anybody got permission to be an employee champion in our sort of set up’ (Keegan and Francis 2008)  Communications define and produce change  Everyday conversations are powerful The Language of Change (© Holbeche, Francis & Reddington , 2010)
  • 15. (© Holbeche, Francis & Reddington , 2010) Expression of Tensions
  • 16. Expression of Tensions Need to cut costs ....and deliver world class customer service Cost-cutting while trying to empower and engage staff’ Hurry up and implement, but make sure it’s perfect (...) cut in headcount and placing greater demands on employees Excessive workload
  • 17. Rateable Items I have useful conversations with my line manager about improving my performance. I have useful conversations with my line manager to create practical solutions to workplace tensions. I constantly experience excessive job pressure 17© Martin Reddington 2012 Statement Value Sig 66 69 63
  • 18. Sentiment Analysis Performance Structured around concepts of business, customer service and efficiency. Conversational Practice focuses on compliance with rules and procedures and a focus on ‘hard’ data management. Staff constituted as a passive resource expected to comply. Pride in work is high; emphasis on going the extra mile Weak vocabulary on appreciation and support. 18© Martin Reddington 2012 Discourse Sentiment Sig Source: LGA Research 2012
  • 19. Sentiment Analysis Solutions Structured around concepts of opportunity and initiative. Conversational Practice focuses on looking at new ways of customer-orientated working practices. Evidence of high resilience and desire to serve customers Weak vocabulary around how to be more innovative 19© Martin Reddington 2012 Statement Value Sig Source: LGA Research 2012
  • 20. Keep Calm and Carry on