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Higher Education – A Unique Success Story
 the Successes, the Challenges and Threats, and the
                   Opportunities


                     Bill Rammell
                 Deputy Vice-Chancellor
                  Plymouth University
Poacher Turned Game Keeper

• Insights from both sides of the fence


• Universities – strong voice


• Friends in high places


• Need for consistency and proportion


• Unique UK success story
HE Development in Perspective
– the Last Decade
• Introduction of variable fees

• Foundation degree awarding powers

• PMI

• Stability

• Student voice

• Greater scrutiny of Universities
Challenges Facing the HE Sector Today
         • Cuts in funding – a deficit model even at £9,000

         • Radical change to student number allocation

         • Fees potentially forced below £7,500

         • Increasing power of the student consumer

         • Quality academic support demanded

         • Challenge of private providers

         • Demand for high level skills in the work place

         • Internationalisation
Sustainability of New Fees Regime?
• Significant implications for the Treasury due to the increased threshold
   for graduates to repay their student loan:

        ⁻ In 30 years’ time the UK Government is likely to have to write off
          debt of between £30,649 and £64,935 for every full-time
          university student who graduates in 2015

        ⁻ The report estimates that the recurrent annual liability to the
          Government of the current fees regime is approximately £9bn


• Policy shift from Widening Participation to Fair Access

• New fees regime unlikely to change


                                                     ‘First Steps to Wealth’ - Skandia
University-level skills are Vital
• ‘Graduate premium’ at nearly £600,000

• Graduate vacancies continue to grow

• Jobs in ‘graduate dense’ occupations are an increasing

  proportion of the total workforce

• Graduate employment rates have been maintained despite

  the rapid expansion in the number of graduates


           ‘First Steps to Wealth’ – Skandia. ‘The Way We Work’ – University Alliance
Core and Margin
• The core and margin redistributes students:

      1.   Based on price (Fees)

      2.   Based on grade profile of the student (AAB)

• Institutions can offer unlimited places to AAB

• 9% of student numbers will be taken from those institutions
  charging £6k or more fees and redistributed to private providers
  and those charging low fees

• Core and margin, and AAB unlikely to change for 13/14
To survive Institutions need to be:
          • Bold

          • Confident

          • Different

          • Distinctive

          • Agile
The Student Experience
•   KIS

•   NSS

•   Entrepreneurship and Innovation

•   Employability

•   Internationalisation

•   Leadership Skills

•   Work experience, through placements, volunteering
    and part time jobs

•   Students as Partners
Employability Agenda
•   Three strands:

     – Curriculum

     – Co-curriculum

     – Extra-curriculum

•   Extra-curricular award schemes

•   Students as Leaders

•   Volunteering and work experience

•   US campus jobs model?
Internationalisation – the Challenges
         Reasons for optimism about growth in international student mobility:
             •   Concentration of world population in developing countries with
                 rising birth-rates, an increasing demand for education in these
                 countries, and limited domestic capacity to provide education
             •   Development of the global economy and associated emergence
                 of China, India and other Asian countries as major economic
                 powers
             •   Untapped growth potential of mobility below tertiary level
         Reasons for caution about growth in international student mobility:
             •   Concerns over “brain drain” have driven sending countries to
                 build up their own tertiary systems
             •   Rapid growth in transnational education means students can get
                 at least some international education benefits without leaving
                 home
             •   Early signs from a few key countries (the US, Australia) that the
                 bumper years of mobility growth ended in 2009/10
                                 Source: “Who Goes Where and Why?” Macready /Tucker
Internationalisation
         • Curriculum

         • Research Partnerships

         • Internships

         • Exchanges

         • Summer schools

         • Business Partnerships

         • Overseas Campuses

         • Transnational Education
What are Students?

• Customers?   X

• Consumers?   X

• Partners?
Students as Partners

• Right voice, Right time, Right place


• The power of the partnership voice


• From ‘AT’ to ‘WITH’ Plymouth University
How do Universities Succeed in the New Landscape
 •   Increase access
 •   High quality research
 •   Partnership with students
 •   Improve PIs, NSS drop out, contact time
 •   Review academic offer in the new marketised environment
 •   Excel at employability
 •   Increase part time and distance learning
 •   Expand and imbed work place learning
 •   Increase overseas students and transnational education (and outward mobility)
 •   Shared services to reduce backline costs
 •   Staff need to be engaged and own institutional mission and financial strategy
Thank you
Questions and Discussion

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Bill Rammell Plenary

  • 1. Higher Education – A Unique Success Story the Successes, the Challenges and Threats, and the Opportunities Bill Rammell Deputy Vice-Chancellor Plymouth University
  • 2. Poacher Turned Game Keeper • Insights from both sides of the fence • Universities – strong voice • Friends in high places • Need for consistency and proportion • Unique UK success story
  • 3. HE Development in Perspective – the Last Decade • Introduction of variable fees • Foundation degree awarding powers • PMI • Stability • Student voice • Greater scrutiny of Universities
  • 4. Challenges Facing the HE Sector Today • Cuts in funding – a deficit model even at £9,000 • Radical change to student number allocation • Fees potentially forced below £7,500 • Increasing power of the student consumer • Quality academic support demanded • Challenge of private providers • Demand for high level skills in the work place • Internationalisation
  • 5. Sustainability of New Fees Regime? • Significant implications for the Treasury due to the increased threshold for graduates to repay their student loan: ⁻ In 30 years’ time the UK Government is likely to have to write off debt of between £30,649 and £64,935 for every full-time university student who graduates in 2015 ⁻ The report estimates that the recurrent annual liability to the Government of the current fees regime is approximately £9bn • Policy shift from Widening Participation to Fair Access • New fees regime unlikely to change ‘First Steps to Wealth’ - Skandia
  • 6. University-level skills are Vital • ‘Graduate premium’ at nearly £600,000 • Graduate vacancies continue to grow • Jobs in ‘graduate dense’ occupations are an increasing proportion of the total workforce • Graduate employment rates have been maintained despite the rapid expansion in the number of graduates ‘First Steps to Wealth’ – Skandia. ‘The Way We Work’ – University Alliance
  • 7. Core and Margin • The core and margin redistributes students: 1. Based on price (Fees) 2. Based on grade profile of the student (AAB) • Institutions can offer unlimited places to AAB • 9% of student numbers will be taken from those institutions charging £6k or more fees and redistributed to private providers and those charging low fees • Core and margin, and AAB unlikely to change for 13/14
  • 8. To survive Institutions need to be: • Bold • Confident • Different • Distinctive • Agile
  • 9. The Student Experience • KIS • NSS • Entrepreneurship and Innovation • Employability • Internationalisation • Leadership Skills • Work experience, through placements, volunteering and part time jobs • Students as Partners
  • 10. Employability Agenda • Three strands: – Curriculum – Co-curriculum – Extra-curriculum • Extra-curricular award schemes • Students as Leaders • Volunteering and work experience • US campus jobs model?
  • 11. Internationalisation – the Challenges Reasons for optimism about growth in international student mobility: • Concentration of world population in developing countries with rising birth-rates, an increasing demand for education in these countries, and limited domestic capacity to provide education • Development of the global economy and associated emergence of China, India and other Asian countries as major economic powers • Untapped growth potential of mobility below tertiary level Reasons for caution about growth in international student mobility: • Concerns over “brain drain” have driven sending countries to build up their own tertiary systems • Rapid growth in transnational education means students can get at least some international education benefits without leaving home • Early signs from a few key countries (the US, Australia) that the bumper years of mobility growth ended in 2009/10 Source: “Who Goes Where and Why?” Macready /Tucker
  • 12. Internationalisation • Curriculum • Research Partnerships • Internships • Exchanges • Summer schools • Business Partnerships • Overseas Campuses • Transnational Education
  • 13. What are Students? • Customers? X • Consumers? X • Partners?
  • 14. Students as Partners • Right voice, Right time, Right place • The power of the partnership voice • From ‘AT’ to ‘WITH’ Plymouth University
  • 15. How do Universities Succeed in the New Landscape • Increase access • High quality research • Partnership with students • Improve PIs, NSS drop out, contact time • Review academic offer in the new marketised environment • Excel at employability • Increase part time and distance learning • Expand and imbed work place learning • Increase overseas students and transnational education (and outward mobility) • Shared services to reduce backline costs • Staff need to be engaged and own institutional mission and financial strategy