2. COMMON PROBLEMS
• Poor planning
• Same participants
• Low impact
• Little retention
• Poor follow-up

3. HOW DOES BEING STRATEGIC HELP?
Being strategic will allow you to:
• Gauge your event’s success
• Offer a framework for your program
• Allocate your resources more efficiently
• Provide clear direction to your team

4. HOW SHOULD WE THINK ABOUT
PROGRAMS?
Repeat after me:
Programs are a
means – NOT an
end!

5. GOOD NEWS!
It’s only 8 steps to a strategic Israel program!
8
7
6
5
4
3
2
1

6. STEP 1: IDENTIFY YOUR GROUP’S
GOALS
Ask yourself:
• What is your group’s mission?
• What are your short term goals?
• Internal/External?
• What other groups do you want to work with?

7. STEP 2: BRAINSTORM PROGRAMS
Be creative but keep your goals in mind:
• Make it fun
• Educational components?
• Unique campus events?
• Don’t always think about high attendance

8. STEP 3: PICK A PROGRAM THAT IS
GOAL-ORIENTED
Double check! It’s not redundant, it’s strategic!
• Does the program further your club’s goals?
• What are the program goals?
• What does success look like?
• Is it fun?

9. STEP 4: DELEGATE RESPONSIBILITY
Leverage your group’s skills:
• The Jewish mom/dad (manager)
• The socialite (outreach)
• The marketing major (promotion)
• The event planner (logistics)
• The web guru (social media)

10. STEP 5: MAKE A TIMELINE
If you plan it – they will come!
• Lay out a clear action plan with dates
• Stay organized and vigilant
• Check your campus calendar

11. STEP 6: HAVE YOUR EVENT!
Don’t worry – Be happy!
• Don’t stress
• Stay positive
• Have fun

12. STEP 7: INTERNAL FOLLOW-UP
Debrief the event:
• Did you meet your goals?
• Where did you succeed?
• Where did you fall short?
• Any take-aways?

13. STEP 8: EXTERNAL FOLLOW-UP
Most difficult but most important!
• Thank you notes
• Invite/attend other group meetings
• One-on-One conversations

14. BE SMART – BE STRATEGIC!