15 05 12 Forum on ITS for Urban Mobility Theo Quick Logica

ITS for Urban Mobility
Smart Ticketing Guidelines

Theo Quick
@TheoQuickWork

ERTICO - ITS Europe - Service Providers Sector Platform

» EUROCITIES members felt that smart
ticketing was not undertaken at the
local level and delegated to a member
of ERTICO’s Service Provider Platform
to respond


Logica

Logica is a business and technical
services organisation
41,000 staff worldwide
Operating in 40 Countries
>£3 billion turnover

We have worked extensively with
key transport operator and public
transport bodies in Europe for over
20 years.


Logica’s Smart Retailing Solutions

~ UK variant


Summary

 Guidelines target the organisations in charge of decision
making and technical deployment of ITS on a local level –
guidelines poorly structured and edited and fail to fulfil the
needs of either target audience
 Guidelines to promote and show the benefits of the use of ITS
in urban areas along the individual travellers mobility chain –
not clearly presented
 Guidance on ITS deployment in urban areas – not achieved
 Identify a possible need for standardisation – partially justified
 Guidelines should foster interoperability and continuity of
services within Europe – not justified
 Best practice on successful deployment – not clearly presented


Target Audience Requirements
Objectives Action Request
» Focus on policy makers » clear definition of Smart
» Provide information to Ticketing
allow informed decisions » needs to articulate the
regarding Smart Ticketing problem which is being
» Give enough technical addressed
information to be useful – » the benefits / proof points
but don’t try to make – relevant examples
experts » issues and mitigations
» Provide further resources to » appropriate high-level
enable the policy makers to solutions based on size
move forward and geography
considerations

Benefits of use of ITS

» Give a reason why » Wider engagement with
Smarting Ticketing is a policy makers who have
potential good option for successfully
policy / decision makers implemented Smart
» Clearly articulate the Ticketing and summarise
issues & benefits from a their business cases
policy maker’s viewpoint » Policy Maker Benefits
Triangle


Policy Maker’s Benefits Triangle
Increasing customer self service and
“one view for customer”

Gaining an integrated view of
Transport Infrastructure
Policy
Increasing flexibility of offer to
(inc accessibility) customers

Speed to market
Which Business
Benefits interest
you? Lowered Cost of Retailing

Service Administering Multi-modal Multi-
Flexibility
(inc costs) operator schemes efficiently

One business view
& consistency across operations

“Pay as you grow IT” service for
ticketing and beyond


Guidance on ITS Deployment

» This is all about showing » Needs more references
the benefits and the back to the ITS Directive
migration path to a & Action Plan on Urban
Smart Ticketing approach Mobility
» Information regarding: » Benefits / proof points –
› Articulation of the relevant examples
potential solutions » Provide the information
› Funding Models mentioned
› Citizen engagement
models
› Future proofing

Possible need for Standardisation

» Standards need to be » Look at Standards from a
future proof future technologies point
» Provide information of view
regarding security and » Remove statement about
privacy best practice “Co-issuance of cards” as
this is a valid future
business model


Interoperability and continuity of
services within Europe
» How policy makers can » Introduce a
accelerate EU-wide recommended / common
deployment policy approach
» Approaches to » EU Initiative like the EU
interoperability Ticketing Portal and
“common web / mobile
portal” need more
dialogue


Best Practice on Successful
Deployment
» Give a reason why » Wider engagement with
Smarting Ticketing is a policy makers who have
potential good option successfully
» Clearly articulate the implemented Smart
issues from a policy Ticketing and their
maker’s viewpoint summarise business cases
» Look a business models and best practice
for deployment


EU 27 Member States – Public
Transport
» 60 billion public transport passenger journeys a year
» local and regional buses and trolleybuses, regional and
suburban rail transport, metros and trams, and local
waterborne passenger transport services
» 737,000 buses and coaches account for 9.5% of the yearly
passenger miles on land in Europe.
» The economic value of public transport services in Europe
amounts to €130–150 billion a year
» 1–1.2% of the GDP
» The public transport sector creates about 1.2 million direct
jobs and an average of 2–2.5 indirect jobs per direct job
Source: Berg Insight 2012


» This is important work !

» ERTICO, though it’s Transport & Traffic Industry
and the Service Providers Sector Platforms, are
willing to work with the Expert Group on Urban
Mobility so that we can bring our knowledge,
experience and the benefits of deploying and
operating Smart Ticketing schemes into the
guidelines.


Thank you
its@logica.com
@TheoQuickWork

Logica UK 7th Floor Kings Place 90 York Way London N1 9AG United Kingdom www.logica.com/ITS
Contact: Theo Quick Global Head of ITS Practice T: +44 (0) 7968 186 540 E: theo.quick@logica.com Twitter: @theoquickwork


15 05 12 Forum on ITS for Urban Mobility Theo Quick Logica

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15 05 12 Forum on ITS for Urban Mobility Theo Quick Logica

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